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1. Amorepacific : Project Lead for 7 Brands Across 6 Southeast Asian Countries.Proposed and Managed End-to-End Digital Marketing Campaigns-Led digital marketing campaigns, including data analysis, optimization, and reporting, by proposing tailored targeting, optimization options, and budget reflect national and campaign characteristics. Achieved an average ROAS of 300%. -Analyzed behavioral characteristics and interests of the brands’ main target audience for campaign… Show more 1. Amorepacific : Project Lead for 7 Brands Across 6 Southeast Asian Countries.Proposed and Managed End-to-End Digital Marketing Campaigns-Led digital marketing campaigns, including data analysis, optimization, and reporting, by proposing tailored targeting, optimization options, and budget reflect national and campaign characteristics. Achieved an average ROAS of 300%. -Analyzed behavioral characteristics and interests of the brands’ main target audience for campaign execution.-Utilized new Meta features and identified various advertising platforms (Google, Tiktok, etc.) to attract new targets.Communication with Client through Regular Reports and Review Meetings-Prepared daily, monthly, objective-specific, and competitor reference reports.-Analyzed strengths and weaknesses through campaign comparisons and derived insights.-Conducted regular meetings in English with foreign clients from different branches and expatriates from the headquarters.Collaborated with Media Platforms such as Meta and Google to Operate Full-Funnel Campaigns-Increased traffic by 200% through A/B testing and full-funnel campaigns based on customer journeys.Developed an automated reporting program and managed a Google database for advertiser data aggregation-Managed a Google database to accommodate advertiser data aggregation requests.2. LG Electronics : Managed Branding CampaignsManaged campaigns for Tonefree, XBoom in 3 Countries (UK, Spain, Netherlands)-Operated Meta campaigns and managed daily budgets.-Analyzed performance data against KPIs by target/asset and optimized accordingly.Managed Branding campaigns for Gram and Ultrawide Monitor-Prepared regular reports and performance data analyses.Managed Branding and Lead Campaigns for Onequick in 10 Countries-Operated Meta and LinkedIn campaigns.-Monitored KPIs and optimized campaigns.-Analyzed platform-specific data after executing lead campaigns. Show less

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학사, 전자물리학과

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