Spearheading the Digital Marketing department with a strong emphasis on B2B lead generation, ensuring a continuous pipeline for the sales team.Overseeing the creation and monitoring of performance dashboards, website tagging architecture, A/B testing, and the execution and management of acquisition campaigns, including ABM marketing strategies.Managing a multidisciplinary team of media buyers, creatives, copywriters, and developers to drive effective digital acquisition efforts across all channels.

Management of the entire acquisition and engagement strategy for an Edtech startup specializing in Gamified Financial Education.Construction and maintenance of the entire media strategy focused on generating B2B leads from schools across Brazil, as well as campaigns aimed at acquiring B2C users through the application.Direct interface with the Inside Sales team to monitor MQL (Marketing Qualified Leads) and SQL (Sales Qualified Leads).Responsible for a technical team consisting of demand generation, social media, creative, inbound marketing, data analysis, SDR (Sales Development Representative), and CRM (Customer Relationship Management).

Management of performance ad campaigns for the B2B and B2C categories of a SaaS product in the logistics segment. Definition of Google App Campaign strategies, data integration with Firebase focused on messaging and better use of the user base. On the B2B front, strong focus on qualified lead acquisition campaigns through a mixed media portfolio, coordinating actions at the top, middle and bottom of the funnel and direct interface with the operations team to monitor results. I work in collaboration with creative, ops, inbound, tech, product, sales and customer success teams. Main performance tools: Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, Take Blip, Firebase, Hubspot, Programmatic Media, GTM, Google Data Studio, among others.

Coordination of retail and education accounts. Project management integrating media, planning, data intelligence and creative teams.Strategic planning of campaigns with a focus on ROI leading a team of performance specialists. Development and implementation of a media plan adapted to the needs of each client, management of the team's personal development plan as well as technical training aimed at improving the use of digital resources.

Management of large, medium and small accounts on Google AdWords, Bing Ads, Facebook Ads, Linkedin and DBM platforms for clients from different segments such as publishing, education, retail, B2B and services.Work very focused on optimization processes of campaign structures, preparation and presentation of follow-up reports.

Quality Review on the service provided to customers using Google Adwords (Brazil and Latin America). Performance check (ROI), development of new campaigns, remarketing strategy, search campaigns, display, video and monitoring of satisfaction results in the service offered by analysts.I also carried out feedback on the service and would provide training for analysts in order to achieve the goals of the satisfaction survey sent to each customer served.

Responsible for developing internal and external communication and branding initiatives for a multinational construction company. Worked with Email Marketing, visual identity development, online and offline content layout, photography, creating assets and campaigns to drive sales and motivate employees, content translation, and responsible for monthly publication of corporate magazine.

Supervisor of a technical support operation that provided customer service in Brazil and all Latin American countries. Among the most common activities: Service level control, monitoring, feedback, management reports, results presentation, performance evaluation, and training.