Eva Eriksson Email and Phone Number

Responsible for and drive customer training initiatives impacting sell-out, average ticket rate, and attachment rate ​- Govern and steer sell-out training across Europe ensuring strategic direction and alignment through monthly meetings with local markets Training teams and key stakeholders. ​- Drive, coach, track and act on training utilization and impact on business results across Europe​- Steer and govern LMS training platform for customers, partners, and employees to deliver an impactful user-experience with focus on customers​- Lead, challenge and support central commercial training team in delivering impactful training​- Foster community engagement by encouraging best practice sharing and contributions within training community​

- Drive the sell-out/product training in EMEA with focus on internal and customer training- Build strong processes and tools to drive training programmes in the countries- Manage development and implementation of - Training platform (LMS) - New tools to support trainers/store assistants - New format of training material- Governing monthly calls with country trainers to set KPI’s and calendars (functionally reporting to me)- Best practice sharing- Organisation of internal summits and training events

Managing the roll-out of various trade marketing activities across the EMEA region, with a primary focus on: - POSM (Point of Sale Materials) projects- Consumer promotionsProvide local cluster inputs into different central trade marketing driven projects with a specific focus on:- POSM development, including standard, customized, and factory-fitted solutionsRunning monthly calls with the market including:- Monitoring the progress of trade marketing projects- Facilitating communication between central and local trade marketing teams- Sharing learnings and best practices across countries

Project management: - Project leader on relaunch and redesign of the EMEA media database of all marketing assets - Representing marketing department at new product launches to secure and manage marketing support in commercial launch- Managing and developing marketing project management database - Ensuring correct execution and timely implementation of European retail marketing projects, quality and budget in close collaboration with internal stakeholders and external agencies & suppliersOn-product marketing communication- Responsible for the production and budget (1.6m EUR p.a.) of POS material, applied directly on all European productsRich Media - Coordinating localization process of all 3D movies

- Production management of POS material (in shop & on-product) for Electrolux European brands and markets including invoicing and budget management - Data maintenance and inventory control of the POS database

- Coordinating picture requests & creation and invoice follow-up- Developing and implementing of picture guidelines- Database and warehouse maintenance