R3 was set up in 2002 in response to an increasing need from marketers to enhance their return on marketing investment, improve efficiency and effectiveness. My specialty lies in : 1) Strategic Research Projects: As a key member, leading the biennial global research project – AGENCY SCOPE, conducting one-on-one interviews with over 300 senior marketer/ procurement head to understand their agency model, working process, and future expectation for agency partners. Generating diagnostic reports, industry white-papers and top ad agency encyclopedia (The Source) 2) Agency Management Consulting: Assist brand advertisers set up agency management system ased on their business requirements and challenges including agency classification, KPI/ performance evaluation module as well as lead agency pitch process. Key clients include ELC, Samsung, Adidas, Pechoin, Shinho, Metersbonwe. Vivo. 3) Marketing Asset Evaluation and Optimization: Based on in-depth research on social marketing and cross-category studies combined with campaign post evaluation and auditing, generate KOL/ KOC ROI evaluation model to enhance the effectiveness of brands’ social communication. 4) PR & Business Development: Establish and maintain healthy relationships with C-level stakeholders. Conducting new business development for China market and organize China CMO Roundtable events annually. Achieved over RMB 2 million per annum in 2017- 2018 and 5 successful Shanghai & Beijing CMO Roundtable events participated by over 50 CMOs from top brands including Nike, Pepsi, BMW, Ford, Alibaba, ELC, L’Oréal , MCD etc.

Enjoy Shanghai is one of the city's longest-running advertising platform, launching in 2003. also, host a dining membership program where cardholders can enjoy discounts of up to 50% from nearly 200 of our partner venues. My achievements are :1) Built and managed a BD team with 4 sales; acquired RMB 1.5 million sales revenue in 2014 (110 % of target).2) Engaging with business owners to provide consulting solutions to the high-end lifestyle venue to enhance their marketing efficiency on digital channels. Clients include IHG, Sofitel, and some other high-end venues. 3) Distribution channel development to promote EnjoyShanghai brand to enhance awareness and B2B2C engagement.