Eva Yu Email and Phone Number

负责公司业务模块策划布局以及市场推广。

Working Experience：As a key person to involve in start -up step from zero to one establishment setting up company corporate structure to make sure high efficiency and pragmatic. Market Orientation：Analyze market research to get to know great online potential market opportunity to establish connection relationship with target consumer as quick as possible. Precise Positioning： Identify core brand positioning surround healthy and pureness which differ from competitors broad widely positioning strategy. Difference Strategy：Standing on interior strength and combine exterior resource, grab new market opportunity and differ from tradition channel sale methodology, adopt and focus on online channel by WeChat, Weibo, Baidu and KOL to search and connect with potential consumer, accordingly rely on distribution channel to expand market and improve brand awareness. Strategy Implementation： Maximum to integrate corporate resources and implement market strategy into three phases, achieve and establish marketing system within one year.  Phase1-Quick to capture potential target consumer：Achieve to brand image and product positioning, communication，going through by online channel to achieve sales target, sales volume surpass over three times expected target during one month. Phase2-Develop distribution channel：Setting up pricing and launch strategy of channel, avoiding deep competition one and second lever cities, to search and identify third and fourth level cities opportunities, successfully to achieve cooperation with six excellence dealers whose channel coverage east China, south China and west China area. Phase3-Consolidate on consumer experience：Establish marketing team and set up local health lifestyle hall, hybrid cooperation with third party to improve brand awareness going through professional lectures, member club events, and industry association cooperation to support consumer experience model to expand all over the whole local market.

Introduction：Established has been over forty years, dedicate to develop high quality food and ingredients. As a leading in the industry which business coverage six continents and own one hundred forty-seven branches all over the world.Working experience：Insight food service market and analyst future development trend, support famous companies to development product concept strategy in China food service market. Achievements：Aiming to local and Asia market analyze and research consumer preference, eating habits, flavor trend etc, achieve MacDonald’s snake food creative product concept development, Pizza Hut drinks upgrade concept solutions, flavor of insight at instant coffee market in convenient store, insight plant protein drinks market development trend.

Introduction： A list company which providing filter cartridge for local purification manufacturer to customer, and sale sport bottle for end user. Working Experience： In charge of primer market exploration and channel expansion, branding communication and business negotiation, pricing, sell and product management. Branding communication：Adopt SEO/SEM , official website, JD, TMALL to expand to B and to C business in different channel, Set up Halopure branding communication strategy and design VI booklet and online H5 content etc. Promote new product launch of preparation, concept testing and new try after arrangement. Market Research：Market research on B2B and B2C market, data analysis ,strategy solutions and market development according to different segmentation market。 Strategy Implementation：Deploy China local water purification market expansion strategy and implantation tactics, lead team to make profit maximation target.  Benefit Maximation：Establish CRM system and sales force to achieve primer business exploration and team management. Lead and manage sales team to set up process of KPI, support to screen out superior clients. Within three to six months specific project management, evaluate marketing budget and outcome efficiency, involve in business negotiation, market feasibility analysis, product upgrade design etc. Supporting marketing development cycle shorten by forty percent from one and half year to ten months, saved development cost by twenty percent during initiative process. Clients Expansion：Based on original clients to expand six new excellence customers, set up stable long term deep cooperation.  Product Management：Digging out customer demands, give out product development report and collaborate with R&D to set up upgrade product solutions.

Introduction：Concentrate on upstream of food service industry as a professional marketing consulting company serving for food service corporation on product development. Working Experience：Depends on clients requirements，provide pragmatic marketing solutions. In charge of variety project and be responsible interior business development.Analysis of Market Research：Standing at food service industry, clients and end user status to understand consumer preference, product characters and competitor difference to analysis strength and weakness for what is going on next step. Product Scheme：Set up future marketing scheme in three to five years, in charge of B to B and B to C marketing strategic promotion from product concept development, target consumer insight, from product positioning to launch phrase process and sales training. Achieved product development project within one month and two products of concept are selected for testing in the manufacture process. Branding promotion：Draw up company branding communication strategy for upcoming three years under online and offline integration marketing communication by workshop, salon event to consolidate connection with customer. Support Siemens, Dole, Heinz customer to achieve brand communication, product concept development.

Working Experience: Served for ASSA ABLOY Automatic Doors System Co, Grohe Sanitary Corporation from Germany, Tsumura Trading Co and HuiYuan Food & Beverage Group. Grew up from basic to middle level manager, at same to accumulate lots of working experience from marketing frontline.Brand strategy：Set up annual brand strategy from zero to one, combine global brand vison to connect local to carry out, make sure achieving target at different phase with market research, product testing, pricing, channel promotion, sell training and communication. Brand awareness improved from the eight to third rank in industry. Marketing expansion：Expand market from zero to one and independently to plan and achieve cooperation with association, public service and health care industry. Explored local distribution channel and develop nearly forty dealers all over China market after two years. Marketing promotion：In charge of marketing promotion over one hundred fifty stores of China market, Deploy store place, display of product samples, set up display standard and distribution management and each store display standard in light of company brand strategy and make sure alignment.