I oversee four exhibitions yearly and our participation in art fairs; the two most recent are the 2024 Material Art Fair, CDMX and NADA Art Fair, Miami. My responsibilities include managing marketing initiatives—editorial calendars, content, public relations, websites, social media, and email communications. I direct the art documentation of each exhibition, scouting and collaborating with local talent. Additionally, my role involves conducting studio visits and ensuring communication for… Show more I oversee four exhibitions yearly and our participation in art fairs; the two most recent are the 2024 Material Art Fair, CDMX and NADA Art Fair, Miami. My responsibilities include managing marketing initiatives—editorial calendars, content, public relations, websites, social media, and email communications. I direct the art documentation of each exhibition, scouting and collaborating with local talent. Additionally, my role involves conducting studio visits and ensuring communication for thorough, peer-reviewed exhibition presentation and programming. The gallery benefits from my expertise in art review and exhibition installation, which shapes each one of our shows.Exhibition • Art Fairs • Marketing Communications • Artist Liaison • Art Writing • Gallery Management Show less

Based in NYC, I am engaged by La Jolie Muse as a seasoned brand strategist with deep expertise in the US metropolitan market. Specializing in helping brands penetrate the US landscape, I lead teams in crafting localized content that spans graphic design, photography, video production, and copywriting. My practice seeks to match the brand’s voice with editorial integrity, often brining in elements of art, literature, and design to forge a distinctive, statement-making presence. US Market… Show more Based in NYC, I am engaged by La Jolie Muse as a seasoned brand strategist with deep expertise in the US metropolitan market. Specializing in helping brands penetrate the US landscape, I lead teams in crafting localized content that spans graphic design, photography, video production, and copywriting. My practice seeks to match the brand’s voice with editorial integrity, often brining in elements of art, literature, and design to forge a distinctive, statement-making presence. US Market Expertise • NYC Metropolitan Knowledge • Brand Strategy • Editorial Content Show less

• Conducted in-depth interviews and executed extensive research as a journalist. • Reviewed major art exhibitions, auctions, and art fairs in New York City, producing a variety of pieces including reviews, op-eds, profiles, analyses, and essays. • Published 2-3 articles per season in both the print and online formats of Artco Magazine.• Review HighlightsInterview with Carol Bove, Interview Director Hanna Schouwink on Neo Rauch at David Zwirner Gallery; Art and China… Show more • Conducted in-depth interviews and executed extensive research as a journalist. • Reviewed major art exhibitions, auctions, and art fairs in New York City, producing a variety of pieces including reviews, op-eds, profiles, analyses, and essays. • Published 2-3 articles per season in both the print and online formats of Artco Magazine.• Review HighlightsInterview with Carol Bove, Interview Director Hanna Schouwink on Neo Rauch at David Zwirner Gallery; Art and China after 1989: Theater of the World at Solomon R. Guggenheim Museum; Urs Fischer: Things at Gagosian Gallery; Calder: Hypermobility at Whitney Museum of American Art; Salvator Mundi by Leonardo da Vinci at Christie’s.Journalism • Art History • Art Market • Feature Writing Show less

As the central liaison at a Madison Avenue atelier, I streamlined all marketing initiatives for our jewelry brand. I managed the organization of campaigns and the communication of materials to business retailers and editorial journalists. Recognized for my aesthetic acumen, I art directed for in-house photoshoots. My comprehensive approach has consistently delivered significant value to the teams I work with.• Planned and optimized monthly marketing roadmaps, editorial calendars, and… Show more As the central liaison at a Madison Avenue atelier, I streamlined all marketing initiatives for our jewelry brand. I managed the organization of campaigns and the communication of materials to business retailers and editorial journalists. Recognized for my aesthetic acumen, I art directed for in-house photoshoots. My comprehensive approach has consistently delivered significant value to the teams I work with.• Planned and optimized monthly marketing roadmaps, editorial calendars, and content production schedules in conjunction with PR, account, and production teams.• Planned, designed, implemented and aligned marketing campaigns in print and across digital, web, email, social; via organic & paid channels and media tools.• Executed marketing initiatives in web (e.g., e-commerce, UI/UX, landing page, email capture, site audit and update), email (e.g., welcome series, abandoned browse), social media (e.g., content creation, influencer program, organic engagement, copywriting, paid advertising), data analytics, and wholesale marketing (e.g., event program, collateral support). • Art directed 35+ campaign & catalogue photoshoots on set & post production. Designed & managed visual directions and brand guidelines.• Oversaw and led the work of creatives & agencies in NYC. Liaised and cultivated relationships with internal & external partners. Facilitated joint marketing operations on editorial request, content partnership, client outreach, event programming, production schedule, design submittal, showroom relations.• Established a cloud-based media library, streamlined content production, supplied content, identified new content needs, ensured asset consistency, prioritized associated budget.• Structured & maintained merchandising databases on NuORDER and issued standardized brand line sheets.• Managed a designer atelier on Madison Ave., administered the gallery space & inventory vault, programmed private & press events, established B2B & B2C relationships. Show less