Eva Chen Email & Phone Number

Shanghai, China

- paid media for Douyin/tmall/jd/wechat/CN- ecrm for all online channels- ISV consumer analysis for DOUYIN/TM/JD- content development for all online platforms

Shanghai, China

Shanghai, China

Paid media management - In charge of 365 paid media including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results cross all performance media channels.- Monitor and analyze performance overall against traffic, demand and ROI goals and continually make and implement recommendations for optimization and ongoing growth. Campaign & new project- Lead overall campaign strategy and plans by… Show more Paid media management - In charge of 365 paid media including overall strategy, producing traffic generation goals and forecasts, setting the budget spend priorities, and measuring overall results cross all performance media channels.- Monitor and analyze performance overall against traffic, demand and ROI goals and continually make and implement recommendations for optimization and ongoing growth. Campaign & new project- Lead overall campaign strategy and plans by categories (Jordan/Basketball/Football/NIKE KIDS), outlining key marketing themes, messages, and offers and mediums for promotions throughout the year. - Lead team to identify new tests and growth opportunities and areas for additional investment each seasonInternal & external- Lead internal teams to optimize customer journeys and online experience - Cross check and align the outputs with cross function teams, eg: biz team, brand team, science team and other related function Show less

中国 广东 深圳

Calendar owner-APAC- Manage all the APAC online commercial activities - including owned channels and external platform such as T-mall & VIP.- Collaborate with HQ and APAC communication and marketing department on launch and commercial moments etc.Serve business- Build E-commerce strategy & plans and work together with all stakeholders- In charge of EC Paid Media Campaign and Traffic Optimization- Analyze ROI by tracking all media format results, including performance… Show more Calendar owner-APAC- Manage all the APAC online commercial activities - including owned channels and external platform such as T-mall & VIP.- Collaborate with HQ and APAC communication and marketing department on launch and commercial moments etc.Serve business- Build E-commerce strategy & plans and work together with all stakeholders- In charge of EC Paid Media Campaign and Traffic Optimization- Analyze ROI by tracking all media format results, including performance dashboard and metrics reporting as well as manage and guide TP’s daily operationInternal - In close connection with content creating functions, ensure development of campaign specific content according to provided brief for E-Com to implement.- Developing campaign contents with relevance of E-commerce customers, continuous market place content page design and optimization.- Sync with other communication departments (e.g. Social Media, S-Com, etc.) to ensure channel integration for each campaign, and therein work for maximizing each campaign’s sales potential through spread and engages.External - Work closely with TP on operation plans and execution of flagship store in terms of activity planning, merchandising, customer service and logistic delivery.- Monitor E-Distributor / TP’s daily operation to ensure the brand equity and business target are well addressed. Show less

Shanghai

Lead the team to develop social media platform strategy and communication roadmap.Analyze and report on customer insights and behavior insights to improve communication and digital platforms.Track analytics for all digital marketing related activities , report key learnings and recommendation to improve business impactServing Clients: LEVI’S 、LAVIVA fruit tea 、Extra 、Double mint、KISSES chocolate、Caltrate、Huggies & etc.Awards : EXTRA(STLK 2&3)gold Asia effective… Show more Lead the team to develop social media platform strategy and communication roadmap.Analyze and report on customer insights and behavior insights to improve communication and digital platforms.Track analytics for all digital marketing related activities , report key learnings and recommendation to improve business impactServing Clients: LEVI’S 、LAVIVA fruit tea 、Extra 、Double mint、KISSES chocolate、Caltrate、Huggies & etc.Awards : EXTRA(STLK 2&3)gold Asia effective marketing, ivy pragmatic marketing gold prize, micro film gold award for the pupil Show less

商务英语

高中, 高中