Egor Vaganov
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Egor Vaganov Email & Phone Number

Business Strategy | Transformation | General Management | Omnichannel | Business Development | Retail | E-Commerce | CX | Ecosystem | Sharing Economy | Digital at Lenta
Location: Moscow, Moscow City, Russian Federation 15 work roles 3 schools
1 work email found @inbox.ru LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
Role
Business Strategy | Transformation | General Management | Omnichannel | Business Development | Retail | E-Commerce | CX | Ecosystem | Sharing Economy | Digital
Location
Moscow, Moscow City, Russian Federation
Company size

Who is Egor Vaganov? Overview

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Quick answer

Egor Vaganov is listed as Business Strategy | Transformation | General Management | Omnichannel | Business Development | Retail | E-Commerce | CX | Ecosystem | Sharing Economy | Digital at Lenta, a company with 615 employees, based in Moscow, Moscow City, Russian Federation. AeroLeads shows a work email signal at inbox.ru and a matched LinkedIn profile for Egor Vaganov.

Egor Vaganov previously worked as Director Marketing Strategy at Lenta and LEADER DE LA MARQUE ET DU CONCEPT at Leroy Merlin. Egor Vaganov holds Executive Mba, Business Administration And Management, General from University Of Cambridge.

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Email format at Lenta

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{first_initial}{last}@inbox.ru
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Profile bio

About Egor Vaganov

An experienced marketer with a strong legacy of successful brand positioning and brand development in the retail and hospitality industry. Many years working in senior roles in retail marketing, supplemented by international experience of brand development in CIS and CEE

Listed skills include Integrated Marketing, Marketing Management, Marketing Strategy, Strategy, and 25 others.

Current workplace

Egor Vaganov's current company

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Lenta
Lenta
Business Strategy | Transformation | General Management | Omnichannel | Business Development | Retail | E-Commerce | CX | Ecosystem | Sharing Economy | Digital
Employees
615
AeroLeads page
15 roles

Egor Vaganov work experience

A career timeline built from the work history available for this profile.

Director Marketing Strategy

Current

Moscow, Moscow City, Russia

Apr 2023 - Present

Leader De La Marque Et Du Concept

Moscow, Moscow City, Russia

Aug 2019 - Apr 2023

Marketing Director

Moscow, Russian Federation

Reporting to the owner, leading 2 teams (Moscow and Amsterdam) 6 direct and 28 indirect reports. 3 jewelry chains: Moscow Jewelry Factory (312 stores in 104 cities of Russia and 2 cities of Kazakhstan), Siebel Jewelry (43 stores in 13 towns of Netherlands) and LEVIEV (Moscow, NY). Responsible for marketing, and M&A, with key tasks: Define market growth.

Sep 2015 - Aug 2019

Marketing Director

Moscow, Russian Federation

  • Reporting to owner, CEO. 6 direct, incl. Head of Brands, Head of Marketing Communication, CRM Director, 2 Brand Chiefs; and 52 indirect reportsResponsibilities:
  • Define marketing strategy for TANUKI & ERSH chains
  • Menu development, incl. pricing strategy
  • Develop Loyalty program for Russia and UkraineAchievements:
  • Re-branding TANUKI
  • Launch of TANUKI loyalty program
Oct 2012 - Sep 2015

Marketing Director

Moscow, Russian Federation

Reporting to CMO, BoD. 12 direct reports, incl. 3 Brand Chiefs, 3 Brand Managers, 2 Technologist, Local Marketing Specialist; 6.200 indirect reports.Responsibilities: Define the Brand Experience/ Standards in terms of: Food & Beverages offer, Service standards, Pricing and Promotions definition, Standards to overall atmosphere (decor, lighting, music).

Mar 2010 - Oct 2012

Marketing Director

Moscow, Russian Federation

My key task was to help the business owner building a modern marketing organization, ensuring an efficient and effective marketing process across 4 independent divisions in order to meet sales objectives and to retain leading position in the market. Reporting to CEO, Member of the Board. 8 direct reports, incl. Marketing Directors, Marketing Communication.

Sep 2008 - Mar 2010

Coo, Client Cervice Director

Moscow, Russian Federation

When I was promoted to this position, my key goals were to understand clients’ most important strategic issues with their brands and their expectations towards GREY, to develop improvement plan, and to drive Agency efforts aiming at meeting Client’s objectives through strategic thinking, creative product and brand leadership. Reporting to CEO of Grey Group.

Mar 2007 - Sep 2008

Business Development Director

Moscow, Russian Federation

Business Development Director CIS Regional role to support and develop Grey Global Clients across CISResponsibilities: Business development, sales and sales support, CIS partners network set up and development; Client relationships management, fee negotiations for local affiliates, project coaching, product development (with Russian team if needed);.

Mar 2006 - Mar 2007

Regional Account Director Russia & Cis

Moscow, Russian Federation

Responsible for VISA communication with consumers and member banks in Russia and CISAchievements: Tripled agency revenue after the first year of co-operation with VISA  Set up co-ordination of VISA account among 7 Grey offices in CIS countries with Grey Moscow as a hub for the region in 2004.  Successful Visa brand re-launch in CIS (2005) significantly.

Jul 2004 - Mar 2006

Group Account Director

Moscow, Russian Federation

Responsible for SC Johnson in Russia and CIS. Localized Global strategies for SCJ’s 12 brands in 6 categories. Responsible for New business.Achievements: New brand launch – Glade Magic Gel (naming, packaging launch strategy) Improved agency evaluation score by SCJ from 3.4 to 4.8 after the first year. New Business won: Gloria Jeans, Pantech (launch.

Jul 2002 - Jul 2004

Coo, Client Service Director

Kiev, Ukraine

 Re-built agency from the ground after economic crisis in 1998.  Managed to grow profitability by 230% through new clients acquisition and better resources management

Mar 1999 - Jul 2002

Account Director

Kiev, Ukraine

Successful launches of “Ace&Base” (prepaid mobile service of Kyivstar GSM) – 23% share during 1st year (1999) - best ever result by COMVERCE Research; and “Old Mirgorod” - for the first time in Ukraine IDS start sells still water in 5 liters cans (2001).

Feb 1998 - Mar 1999

Account Manager

Kiev, Ukraine

Successful launch of HP PCs and Serves to the market

Mar 1997 - Feb 1998

Account Manager

Kiev, Ukraine

Successful launch of the first SUN Interbrew brand in Ukraine – “Chernigivske” beer in 1997

Aug 1996 - Mar 1997

Producer

Kiev, Ukraine

Advertising, sponsorship

Mar 1994 - Jul 1996
Team & coworkers

Colleagues at Lenta

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3 education records

Egor Vaganov education

FAQ

Frequently asked questions about Egor Vaganov

Quick answers generated from the profile data available on this page.

What company does Egor Vaganov work for?

Egor Vaganov works for Lenta.

What is Egor Vaganov's role at Lenta?

Egor Vaganov is listed as Business Strategy | Transformation | General Management | Omnichannel | Business Development | Retail | E-Commerce | CX | Ecosystem | Sharing Economy | Digital at Lenta.

What is Egor Vaganov's email address?

AeroLeads has found 1 work email signal at @inbox.ru for Egor Vaganov at Lenta.

Where is Egor Vaganov based?

Egor Vaganov is based in Moscow, Moscow City, Russian Federation while working with Lenta.

What companies has Egor Vaganov worked for?

Egor Vaganov has worked for Lenta, Leroy Merlin, Moscow Jewelry Factory, Tanuki Sushi Restaurant Miami, and Rosinter Restaurants Holding.

Who are Egor Vaganov's colleagues at Lenta?

Egor Vaganov's colleagues at Lenta include Kseniia Trepalina, Sergey Khorev, Ivan Osipov, Igor B., and Ирина Вдовкина.

How can I contact Egor Vaganov?

You can use AeroLeads to view verified contact signals for Egor Vaganov at Lenta, including work email, phone, and LinkedIn data when available.

What schools did Egor Vaganov attend?

Egor Vaganov holds Executive Mba, Business Administration And Management, General from University Of Cambridge.

What skills is Egor Vaganov known for?

Egor Vaganov is listed with skills including Integrated Marketing, Marketing Management, Marketing Strategy, Strategy, Marketing Communications, Brand Management, Advertising, and Business Strategy.

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