Develop Bosch Car Service Network in Spain (650 workshops)- all Stakeholders: Franchise contract 2TL, Preferred supplier concept 1TL, End User, Cooperation partners, Associations, Press. Business Case & Business Model. Define Standards/requirements, Price/Pay Concept, Service.National and Regional Conventions.Marketing and advertising activities: develop B2B and B2C strategies. Platforms implementation: MiBoschCarService, Bosch Talks,DMS, Social Media.Develop all Workshop Concepts and Push-Pull strategy. Cross Selling.Responsible for development and implementation of Marketing, Promotion and communication activities. Team management: Advertising Agencies and Bosch Contact Center.