I partner with businesses to hone their messaging, build buyer journeys, and transform the curious into customers. Specializing in businesses applying emerging AI technologies within complex, highly regulated industries such as insurance, financial services, and healthcare. I've worked with firms at all levels of maturity, providing custom engagements to meet their needs including fractional CMO services, content marketing & strategy, executive thought leadership, SEO optimization, messaging, marketing tech-stack design & optimization, sales collateral, project management, G2M, lead generation, and more.

Led content strategy, production, and analysis efforts supporting Unqork’s integrated marketing campaigns. Managed the marketing creative team of designers, writers, video editors, and developers, including staff members, freelancers, and agencies. Optimized team to effectively deliver on the business' needs within budgetINITIATIVES• Led brand refresh initiative on messaging and design• Established analytics regimen to inform strategies across marketing channels• Established & managed team-wide workflows across integrated marketing campaigns• Oversaw the successful migration of Unqork's CMS from a legacy platform into HubSpotRESULTS • Initiatives contributed to millions in pipeline revenue• 26.39% increase YoY pages/session in website traffic, as well as +19.95% avg session duration, -7.47% bounce rate• YoY, organic search traffic saw a +5.57% new users, +13.18% pages/session, +9.37 avg session duration• Grew avg time on page YoY for key industry pages between 5.13% and 6.79%

Drove content initiatives that contributed to driving millions in pipeline revenueINITIATIVES:• Hired and managed a full-time content manager in addition to multiple freelancers and vendors• Established editorial tone and content strategy which informed repeatable and bespoke assets• Worked across departments and helped turn executive thought leadership into marketing content• Spearheaded the establishment of new marketing channels and mini-sites

Created and produced marketing assets for teams across the organization. Shepherded content through from conception to production. Produced hundreds of marketing assets that contributed to pipeline and informed all segments of the sales funnel.

Conceived, researched, wrote, and produced various pieces of marketing content. Managed relationships with external vendors.

Job interrupted in wake of COVID-19.Created original assets to support ABM efforts for advanced analytics startup. Content included SEO-optimized blog posts, white papers, case studies, landing pages, newsletters, social media posts and other materials.

Created blog posts, whitepapers, articles, video scripts, product/branding guides, and sales materials; edited content from staff, freelancers, and junior writers; conducted on-camera interviews with customers and partners; set social media strategy across multiple channels; collaborated on paid social ad campaigns on LinkedIn and Google; oversaw junior social media staff; consulted with executives on their social activities, and organizing social initiatives among staff.• Contributed to establishing more than $20 million in potential pipeline revenue • Averaged more than 20% month-over-month growth in traffic from April 2018 through March 2019• Doubled unique monthly visitors to website• Significantly improved Google rankings for multiple keywords• Captured hundreds of market-qualified leads • Organically expanded IPsoft’s Twitter follower count by more than 25% in two months• Helped formulate company's first brand bible• Established IPsoft’s Medium channel

Created long- and short-form content for Qualcomm and other major tech brands. Wrote articles, which appeared in leading tier-one publications in addition to relevant B2B outlets. Edited content from junior editorial staff, freelancers, and other outside sources. Pitched creative concepts to clients based on campaign needs.

Created, produced, booked, and hosted "The Convo," a live Facebook video series and audio podcast. Featured in-studio guests Neil deGrasse Tyson, Mayim Bialik, Van Jones, Bill Nye, Fareed Zakaria, Craig Newmark, and Chuck Klosterman, among many others. "The Convo" was PCMag’s highest-rated and highest-profile podcast series.

Wrote and produced news stories, how-to features, opinion pieces, and slideshows in addition to long-form deep dives for PCMag's digital edition. Edited pieces from outside freelancers. Scheduled and updated PCMag's homepage. Was the editorial team liaison to the art department. Complied and reported on daily traffic metrics for the entire staff. Regularly hosted PCMag's daily video gadget show.• Site’s top page view earner two years in a row • Conceived multiple new content series, which became reliable and renewable page view sources• Designed daily traffic reporting system, which provided actionable insights to the rest of the team

Researched, wrote, and produced daily posts and features for IDG's gadget and Internet culture blog. Additional responsibilities included editing, managing social media, photographing live events, and representing TechHive in media appearances on venues such as SiriusXM and ABC Radio Australia.

I provided editorial services for consumer publications as a writer (researching, crafting, and producing digital content including blogs, newsletters, and slideshows) and editor (managing junior writers, freelance contributors, and partnerships). Engagements included:BUNDLEResearched, wrote, and produced daily features for Bundle.com's consumer-facing website; managed social media marketing; oversaw assistant editor; wrote and managed the site's 50,000-strong weekly newsletter; liaised with partner websites; oversaw outreach to new partners; tracked and pivoted the site's editorial vision utilizing data from Google Analytics; and supervised the site's editorial calendar.AMERICAN EXPRESS PUBLISHINGProduced email newsletters for several of American Express Publishing's nationally-recognized titles such as Food & Wine and Travel + Leisure. Responsibilities included building individual newsletters, QA, liaising with editors, scheduling deployment in Zeta Mail, and organizing a multifaceted system that demanded fast turnarounds.NBCUNIVERSAL MEDIA Wrote both feature-length stories, daily news posts, and slideshows for NBCUniversal’s technology/gadget/science site, DVICE and pop culture site, BLASTR. Stories mixed style and substance aimed at a broad audience.DEALNEWSRegularly contributed features about the latest gadgets, apps, and other assorted consumer technologies.ZIFF DAVIS (PCMag & ExtremeTech)Regular blogger and contributor for the technology news websites PCMag.com and ExtremeTech.

Organized and wrote celebrity profiles based on interviews with such personalities as Ricky Gervais, Mario Andretti, T.I., and more. Produced various front-of-the-book departments for every issue and shepherded each issue through the production process.In addition was editor-in-chief of the monthly tobacco industry publication Tobacco International, and the quarterly Tobacco Products International.