Next Thing Marketing

Next Thing Marketing specializes in helping early-stage firms bring LLM-powered solutions to market in complex, highly regulated industries. Tapping into years of startup experience, NTM empowers firms to build efficient, impactful integrated campaigns, design effective buyer journeys, hone targeted messaging that resonates, and generate continuous value. WHAT SERVICES DO YOU PROVIDE? We provide a variety of engagements for tech firms at all levels of maturity including fractional CMO services, content marketing & strategy, executive thought leadership, SEO optimization, messaging, marketing tech-stack design & optimization, sales collateral, project management, G2M, lead generation, and more. WHAT TYPES OF COMPANIES DO YOU PARTNER WITH? We specialize in B2B motions within complex, highly regulated industries such as insurance, financial services, and healthcare. We understand the unique needs of these companies and how to generate value in these sectors. NTM has worked with everything from seed-stage startups to firms that have successfully raised multiple rounds of financing. DO YOU YOU UTILIZE AI? NTM has been marketing AI-powered enterprise technologies (since before AI was mainstream cool), including the latest generation of LLM-powered solutions. We proudly incorporate LLMs into our workflows, but never rely on them alone. There’s ALWAYS a human in the mix. We view these tools as a crucial addition to the content marketing ecosystem, but not a replacement for human experience and intuition. WHY "NEXT THING"? There's always a next thing—it could be a next big thing, or next hot thing, or a next disruptive thing. Our work centers on the horizon of technological innovation, and sometimes just beyond it. That doesn't only mean the new solutions coming to market, it means mastering new marketing technologies, channels, and methods to connect with target audiences.