Cheek By Jowl

According to Webster's, cheek by jowl was first used in 1577 to mean "side-by-side, in this together." And that is exactly the type of strategic asset I aim to be for each client. I position companies and their products in culture, authentically connecting them to consumers, maximizing relevance and growth. When I joined Apple, Buzz Marketing didn't exist. I created and led the team that established and leveraged Apple's "rule of Hollywood" and the creator community globally, gaining unprecedented brand and product traction and awareness for all Apple products - including the original iPod, iPhone, iPad and more. Recognized as a key contributor to Apple’s momentous success in the heyday of the Steve Jobs era of Apple’s business transformation. When I joined AOL/Verizon, I built a modern media content channel and brand uniquely suited to the on-the-fly anywhere digital multi-channel consumption modality expected by today's audiences. Led The BUILD Series team and studio to become the most compelling driver of fans, viral social media and viewership, and brand amplification for AOL and Verizon Media : Verizon’s #1 YouTube channel, billions of consumer media impressions globally, two Critic's Choice nominations for "Best Live Show," and millions of dollars in revenue. When I joined Uber, their social media presences was anemic and took little advantage of organic channels to help the company build its brand and drive positive sentiment. I changed that with a complete transformation of Uber's social presence with these results: • Engagement up +1,400%. • Added 5M new followers across channels (!!) • Negative sentiment dropped 40 points. • Video views up +150%. • Launched TikTok: now at 1.4M followers, 116M video views, 7M likes. Put simply, the thriving teams and businesses innovated at both Apple, Verizon, and Uber did not exist before my team's tenure, and these efforts exceeded company, brand, consumer amplification, and revenue goals.