Social Media Manager
Current* Create and execute social media strategy and content strategy, campaigns, and partnerships across clients and customers. * Responsible for developing content calendars for each brand for Facebook, Instagram and Twitter for the US and international markets.* Collaborate with clients and customer on E-Commerce, Marketing and Design for content and campaign development that align with overall EURPAC identity, goals and budget.* Ensure the EURPAC and client voice and identity are carried out across social media channels while driving performance, reviewing with results with senior management, clients and customer* Responsible for community management across platforms for each client, ensuring flawless execution of response times and content delivery in an authentic brand voice.* Manage paid social strategy and campaigns against defined KPIs such as driving traffic, engagement, leads and DTC conversions.* Own and manage digital ad budget for each client.* Manage communication with customer for digital media plans, asset needs and ongoing opportunities.* Measure and analyze impact of social media initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions. Create regular reports to share with internal teams.* Collaborate with the clients and teams on social listening and response.* Develop strategies to support product launches and seasonal animations to increase conversions around clients and DeCA* Establish best practices on how to optimize content (video, imagery, GIF, etc) across channels.* Develop and manage promotional programs that utilize print and social media, secure DeCA support, measure results reporting back to business managers, clients and DeCA