Evan Duso Email & Phone Number

Falls Church, Va, Us

Us

Data Operations:- Oversee and manage data processing operations to ensure accuracy and efficiency- Implement data quality checks and validation processes- Collaborate with cross-functional teams to understand data requirementsData Governance:- Develop and enforce data governance policies and procedures- Establish and maintain data quality standards and guidelines- Ensure compliance with data privacy regulations and company policiesData Enrichment:- Enhance existing datasets through effective data enrichment strategies- Work with stakeholders to identify opportunities for data enrichment- Vendor Collaboration- Partner with external vendors, such as Zoominfo, to obtain and maintain a comprehensive list of prospects, including account and contact information- Evaluate and select new vendors, ensuring they align with the organization's data quality standards- Regularly communicate with vendors to stay updated on new data sources and featuresAnalysis and Reporting:- Analyze large datasets to derive actionable insights- Create and deliver reports to key stakeholders- Provide data-driven recommendations to improve business processes

San Francisco, California, Us

- Led the evaluation, selection, planning, and implementation of replacing Close CRM with Hubspot Sales Hub- Developing project management structures and processes to keep projects on task via tools like Trello and Asana- Implementing frameworks to make revenue operations more transparent utilizing automation and optimization- Researching and implementing new tools to support the marketing, sales, and customer support teams’ operating efficiency- Developing regular reporting methodologies, including marketing and sales performance metrics and forecasts utilizing Hubspot dashboards- Aggregating data from various sources to build one cohesive lead to revenue funnel- Ensure that data flows correctly between various tools via Zapier or system integrations- Track key metrics such as activities, funnel stages, pipeline, bookings, region and product-based analytics, deal sizes and close cycles- Organize & structure the data required to conduct weekly pipeline reviews and sales forecasts- Continuously monitor revenue metrics with a good understanding of KPIs and how they can be impacted

San Francisco, California, Us

- Helped scale the GTM systems across sales, marketing and success teams from 5 to 30 team members- Owned and managed 10 GTM systems and integrations, including Salesforce,Marketo, Gong, Dooly, Typeform, DocuSign, DocSend, Outreach, Crunchbase and ZoomInfo- Partnered with SDR and AE management to build targeted company account lists via ZoomInfo for a 6person SDR team- Ramped Paid Ad lead conversion rates from 8% to 18% in FY 2022- Supported the sales team with Salesforce admin related work; averaging, 6 tickets in each weeklysprint on the Sales Ops JIRA dashboard- Develop, improve and administer opportunity segmentation plans and quotas- Continuously refine inbound, averaging 25 SQLs/month, and outbound, averaging 15 SQLs/month,GTM strategies including our inbound routing, and lead management processes

Austin, Texas, Us

- Own, as the sole Revenue Operations person, the administration and ongoing improvement of GTMtools including Salesforce, SalesLoft, ChiliPiper, Hubspot, and more- Facilitate contract negotiations and renewals of sales tools (Salesforce, SalesLoft, ChiliPiper) toensure all agreements remain in good standing and meet the needs of each team- Improve, own and iterate on KPI/dashboard reporting- Manage all tool integrations and assist in evaluation of new potential tools- Support Marketing, Sales and Success teams in utilizing tools to best manage their respective teams- Track and help improve performance compensation for multiple teams

Roubaix, Fr

- Manage, administer, and analyze OVHcloud's Salesforce environment- Collaborate with sales, IT and finance to develop, create and maintain reporting requirements andensure that the revenue recognition and forecasting systems provide accurate and timely data- Collaborate with Marketing to enable sales and align with marketing initiatives.- Manage the sales commissions process; track sales versus quota data to determine commissionpayouts- Manage and lead the pipeline forecasting process; analyze sales forecasts and results; preparereports, such as variance vs. budget forecasts- Support periodic sales revenue target setting and forecasting and conduct research to estimate marketdemand

Reston, Virginia, Us

- Support and maintain the company’s CRM (Salesforce.com) application- Work closely with the Director of Operations on new sales representative on-boarding, and pipelinemanagement- Perform additional activities such as sales enablement or marketing support as requested and on anas-needed basis- Transition the enterprise across software changes and new UI adaptation- Manage software such as Salesforce, SharePoint, Zoom, Slack, and associated tools- Update project status reports to ensure timeliness of deliverables and deadlines

Reston, Virginia, Us

- Support and maintain the company’s CRM (Salesforce.com) application- Review and update data as necessary- Support the Sales & Marketing Operations Manager in basic CRM administration tasksSales and Marketing Processes- Work closely with the Sales & Marketing Operations Manager on new sales representative onboarding, and pipeline management- Perform additional activities such as sales enablement or marketing support as requested and on anas-needed basis

New York, Ny, Us

- Work closely with the Director, Audience Development and other members of the audience development team to create an audience growth and acquisition strategy across digital platforms for each of the main industry verticals- Implement traffic-building campaigns through various digital marketing channels - Optimize audience acquisition landing pages to drive conversions- Work collaboratively with members of the audience development team to create and monitor advertising on paid search and paid social ad platforms such as Google AdWords, LinkedIn Sponsored Updates and text ads, Facebook ads, sponsored Tweets and ad network display campaigns - Use analytics tools to track and measure the effectiveness of audience growth strategies and identify user trends; make recommendations on segmentation, profiling and engagement- Identify opportunities to further build the audience database through organic means, or utilizing third party data appending services - Manage third party media partnerships and barter agreements to drive audience growth

Washington, Dc, Us

- Managing and developing company LinkedIn and Twitter pages, to include sponsored and organic content.- Developing and updating a customized monthly digital media report, including PR hits, Google Analytics, email marketing performance, and social media.- Designing social media campaigns around appliance safety, Early Replacement programs, cooking safety, and much more.- Creating e-mail correspondence sent to member companies and PR contacts.- Creating content for company blog and managing the blog through Wordpress.- Managing member assignments and training on our collaborative member software, KAVI.- Managing new website and consumer microsite, launched in March 2016 using iMIS CMS platform.

Washington, District Of Columbia, Us

- Developed CRM database of 1,200 prospects for new sales category, and funneled qualified leads via Salesforce.com- Built and analyzed multiple survey campaigns and used data to drive recommendations in the business plan for C&EN’s Video and Podcast series: Speaking of Chemistry.- Improved C&EN Media Group’s social media marketing strategies by compiling a list of influencers, developing SEM strategies for internal stakeholders, and coordinating posts across multiple platforms.- Assisted in content marketing initiative by analyzing customer engagement and developing a scoring system for the C&EN Publishing group. Developed a blog post on the C&EN Media Group blog (http://bit.ly/1pex596) on Real Time Marketing.- Analyzed survey and subscriber data statistics which were included in the production of the 2015 advertising sales kit located at www.acsmediakit.org

Washington, District Of Columbia, Us

- Operated and updated netFORUM databases of 160,000 people resulting in accurate information for my team and managers- Worked with third party consulting firms to restructure and streamline marketing and communications plans for 2014- Participated in direct marketing, e-marketing, and social media marketing efforts to meet membership acquisition goals of ~2,800 new members per month- Coordinated with five team members to develop mailing replacement loyalty gifts- Co-managed the official American Chemical Society LinkedIn page with team members which resulted increased exposure for ACS, as well as heightened interaction with ACS members- Developed and tracked reports and spreadsheets on various marketing efforts/campaigns using netFORUM, Excel, and Access

Bachelor Of Business Administration (B.B.A.), Marketing

International Baccalaureate Scholar'S Degree