Shopper Marketing Specialist
CurrentAs a Shopper Marketing Specialist at Swire Coca-Cola, I leverage shopper and consumer data, insights, and trends to develop revenue-growing initiatives for our customers.Key responsibilities include:- Business Opportunity Analysis: Analyzing and reporting on business opportunities within various channels and specific customers to identify growth areas.- Customer-Specific Campaigns: Developing and recommending tailored shopper marketing campaigns to drive incremental revenue for our clients.- Insight Specialist: Serving as the subject matter expert in customer insights, contributing valuable insights to define selling strategies across all business channels, enhancing our connection with shoppers at retail.- Data Gathering and Organization: Gathering and organizing information from industry sources and proprietary tracking studies to inform and optimize marketing campaigns.