Evan Smith Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, US

Personal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team to grow the Metamucil consumer health brand in the US and Canada.

Cincinnati, Ohio, US

• Personal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team in developing and launching new brands to create business.
• Designed and launched the Nervive brand, creating an entirely new dietary supplement retail category (Nerve Care) in the US and Canada.
• Broad ownership across identifying consumer insights, formula selection criteria, brand positioning/claims/design, launch and going demand creation strategy/execution for B&M + eComm, legal/regulatory compliance, and.

Cincinnati, Ohio, US

• Gillette Shave CareBrand Management, Global DesignLeading marketing strategy and execution within Gillette’s startup incubator, GilletteLabs, where revolutionary grooming products are created and commercialized in.
• Leading performance marketing, content, strategy, and financial modeling for Razor Maker™, a startup pilot from GilletteLabs creating customizable 3D-printed razor handles.
• Multifunctional team leader for Gillette’s global gifting initiative, delivering the overall commercialization strategy, portfolio, and ensuring a successful initiative by partnering with regional leaders across the.
• Responsible for creating and testing new revenue-generation models for Gillette, both in-store and online, including new channels, new business models, and other expansion opportunities.

Cincinnati, Ohio, US

• Gillette Shave CareBrand Management, North America RegionOversee the North America brand strategy and P&L for the male refillable/systems razors business while developing and launching Gillette’s most critical product.
• Created and executed multi-channel go-to-market strategies and campaigns by product across the total brand portfolio and 2018 product innovation bundle, including strategic repositioning of the Gillette brand to.
• Managed new initiative launch process by partnering with multifunctional teams (Sales, Market Research, Finance, Design, R&D, Product Supply, Legal).
• Influenced senior leadership and retailers with strategic recommendations based on in-market data analysis.
• Influenced digital strategies across websites, SEO, e-retailer materials, video, and image content.

Cincinnati, Ohio, US

• Gillette Shave CareR&D, Senior Product Development & Insights ManagerEnd-to-end management of technical/product innovation improvements to strengthen Gillette’s position in the market for two innovation cycles..
• Strategized and conducted hundreds of consumer interviews through dozens of studies to finalize and qualify winning consumer products worth over $75MM in first-year retail sales.
• Collaborated with multifunctional partners (Marketing, Legal, Sales, Regulatory, Product Safety, Manufacturing, Formulation, and Process) to streamline final product qualifications and overall communication plans.
• Developed and supported consumer-preferred claims and communications used across all media to drive increased sales.

Cincinnati, Ohio, US

• Gillette Shave CareR&D, Senior Product Development & Insights ManagerPromoted to Senior Product Insight Manager for Global Gillette. Developed and executed test method framework, methodologies, and tools to predict.
• Created novel product characterization techniques leading to predictive modeling capabilities, resulting in a 20% reduction in prototype iterations and streamlined consumer studies.
• Increased lab throughput by 200% via test method simplification and data analysis macro (VBA) programming.
• Co-led the development of a centralized database repository enabling simple data archiving and searching.
• Designed and managed two successful intern projects resulting in substantial business contributions and return offers.

Cincinnati, Ohio, US

• Gillette Shave Care R&D, Product Development Engineer Responsible for creating new innovation pipeline to deliver future growth for formulated Gillette shaving products. Developed and executed rapid consumer response.
• Led consumer insights strategy and execution to deliver desired consumer product usage experience through rapid consumer response panels, which reduced product development cycles to 3 months from 6+ months and.

Cincinnati, Ohio, US

Gillette Shave Care Summer InternR&D, Products Research

Cincinnati, Ohio, US

Gillette Shave Care Summer InternR&D, Process Development

Cincinnati, Ohio, US

CoverGirl Cosmetics Summer InternR&D, Formulation Development

Bachelor Of Science (Bs), Chemical And Biomolecular Engineering, Entrepreneurship

Master Of Business Administration (Mba), Business Administration And Management, General