Evan Smith Email and Phone Number
Cincinnati, OH, US
Evan Smith's Location
Cincinnati, Ohio, United States, United States
Evan Smith's Contact Details
Evan Smith work email
- Valid
- Valid
- Valid
Evan Smith personal email
n/a
About Evan Smith
Results-oriented and collaborative manager with strategic leadership expertise in driving profitable business growth for established global consumer brands as well as creating, launching, and scaling entirely new brands. Consistent track record of achieving business and financial objectives by leveraging consumer-centric strategies and executing these strategies with excellence.
Evan Smith's Current Company Details
Dripdrop Hydration, Pbc
View
Vice President Brand Strategy and Innovation
Cincinnati, OH, US
- Website:
- dripdrop.com
- Employees:
- 54
Evan Smith Work Experience Details
-
Vice President Brand Strategy And InnovationDripdrop Hydration, PbcCincinnati, Oh, Us
-
Brand DirectorProcter & Gamble Jan 2023 - PresentCincinnati, Ohio, UsPersonal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team to grow the Metamucil consumer health brand in the US and Canada. -
Brand DirectorProcter & Gamble Jun 2019 - Jan 2023Cincinnati, Ohio, UsPersonal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team in developing and launching new brands to create business growth across new opportunities within P&G’s Personal Health Care business.•Designed and launched the Nervive brand, creating an entirely new dietary supplement retail category (Nerve Care) in the US and Canada.•Broad ownership across identifying consumer insights, formula selection criteria, brand positioning/claims/design, launch and going demand creation strategy/execution for B&M + eComm, legal/regulatory compliance, and 5y innovation pipeline.
-
Senior Brand ManagerProcter & Gamble Aug 2018 - Jun 2019Cincinnati, Ohio, UsGillette Shave CareBrand Management, Global DesignLeading marketing strategy and execution within Gillette’s startup incubator, GilletteLabs, where revolutionary grooming products are created and commercialized in innovative ways. Also overseeing the brand strategy and commercialization plans for multiple global initiatives while creating alternate revenue-generation models for Gillette.• Leading performance marketing, content, strategy, and financial modeling for Razor Maker™, a startup pilot from GilletteLabs creating customizable 3D-printed razor handles.• Multifunctional team leader for Gillette’s global gifting initiative, delivering the overall commercialization strategy, portfolio, and ensuring a successful initiative by partnering with regional leaders across the globe.• Responsible for creating and testing new revenue-generation models for Gillette, both in-store and online, including new channels, new business models, and other expansion opportunities.
-
Senior Brand ManagerProcter & Gamble Jul 2016 - Aug 2018Cincinnati, Ohio, UsGillette Shave CareBrand Management, North America RegionOversee the North America brand strategy and P&L for the male refillable/systems razors business while developing and launching Gillette’s most critical product innovation in 2018. Lead cross-functional teams to deliver commercialization readiness and go-to-market strategies for existing product lineup and new product launches. Lead the development and deployment of retailer-facing sales/innovation materials to secure incremental product distribution across all channels (mass, club, food, and drug).• Created and executed multi-channel go-to-market strategies and campaigns by product across the total brand portfolio and 2018 product innovation bundle, including strategic repositioning of the Gillette brand to acquire new users and sales growth behind new product launches. • Managed new initiative launch process by partnering with multifunctional teams (Sales, Market Research, Finance, Design, R&D, Product Supply, Legal).• Influenced senior leadership and retailers with strategic recommendations based on in-market data analysis.• Influenced digital strategies across websites, SEO, e-retailer materials, video, and image content.
-
Product Development And Insights ManagerProcter & Gamble Aug 2014 - Jul 2016Cincinnati, Ohio, UsGillette Shave CareR&D, Senior Product Development & Insights ManagerEnd-to-end management of technical/product innovation improvements to strengthen Gillette’s position in the market for two innovation cycles. Directed and led product launches, research and innovation efforts, retailer/customer team sell-in materials, product claims strategy/support, and final technical go-to-market readiness.• Strategized and conducted hundreds of consumer interviews through dozens of studies to finalize and qualify winning consumer products worth over $75MM in first-year retail sales.• Collaborated with multifunctional partners (Marketing, Legal, Sales, Regulatory, Product Safety, Manufacturing, Formulation, and Process) to streamline final product qualifications and overall communication plans.• Developed and supported consumer-preferred claims and communications used across all media to drive increased sales.
-
Product Development And Insights ManagerProcter & Gamble Apr 2011 - Aug 2014Cincinnati, Ohio, UsGillette Shave CareR&D, Senior Product Development & Insights ManagerPromoted to Senior Product Insight Manager for Global Gillette. Developed and executed test method framework, methodologies, and tools to predict consumer response for improved product performance and more efficient product development cycles supporting over $50MM in retail sales.• Created novel product characterization techniques leading to predictive modeling capabilities, resulting in a 20% reduction in prototype iterations and streamlined consumer studies.• Increased lab throughput by 200% via test method simplification and data analysis macro (VBA) programming.• Co-led the development of a centralized database repository enabling simple data archiving and searching.• Designed and managed two successful intern projects resulting in substantial business contributions and return offers.
-
Product Development EngineerProcter & Gamble Jun 2010 - Apr 2011Cincinnati, Ohio, UsGillette Shave Care R&D, Product Development Engineer Responsible for creating new innovation pipeline to deliver future growth for formulated Gillette shaving products. Developed and executed rapid consumer response panel, driving efficiency and delivering holistic and consumer-centric grooming product innovation.• Led consumer insights strategy and execution to deliver desired consumer product usage experience through rapid consumer response panels, which reduced product development cycles to 3 months from 6+ months and improving overall product performance by 40%.
-
Product DevelopmentProcter & Gamble Jul 2009 - Sep 2009Cincinnati, Ohio, UsGillette Shave Care Summer InternR&D, Products Research
-
Product DevelopmentProcter & Gamble Jun 2008 - Sep 2008Cincinnati, Ohio, UsGillette Shave Care Summer InternR&D, Process Development
-
Product DevelopmentProcter & Gamble Jun 2007 - Sep 2007Cincinnati, Ohio, UsCoverGirl Cosmetics Summer InternR&D, Formulation Development
Evan Smith Skills
Process Engineering
Chemical Engineering
Data Analysis
Microsoft Excel
Microsoft Office
Powerpoint
Design Of Experiments
Time Management
Customer Service
Microsoft Word
Public Speaking
Process Optimization
Process Simulation
Team Leadership
Research
Leadership
Matlab
Project Management
Social Media
Product Design
Prezi
Qualtrics
Event Planning
Engineering
Social Networking
Management
Organization Skills
Beverage Development
Alcoholic Beverages
Cross Functional Team Leadership
Trials
Communication
Teamwork
Product Development
Testing
R&d
Market Research
Consumer Products
Brand Development
Brand Management
Product Launch
Consumer Insight
Process Improvement
Marketing
Strategy
Product Innovation
Strategic Planning
Marketing Strategy
Product Management
Evan Smith Education Details
-
The Ohio State UniversityEntrepreneurship -
Xavier UniversityGeneral
Frequently Asked Questions about Evan Smith
What company does Evan Smith work for?
Evan Smith works for Dripdrop Hydration, Pbc
What is Evan Smith's role at the current company?
Evan Smith's current role is Vice President Brand Strategy and Innovation.
What is Evan Smith's email address?
Evan Smith's email address is smith.e@pg.com
What schools did Evan Smith attend?
Evan Smith attended The Ohio State University, Xavier University.
What skills is Evan Smith known for?
Evan Smith has skills like Process Engineering, Chemical Engineering, Data Analysis, Microsoft Excel, Microsoft Office, Powerpoint, Design Of Experiments, Time Management, Customer Service, Microsoft Word, Public Speaking, Process Optimization.
Who are Evan Smith's colleagues?
Evan Smith's colleagues are Vinit Dangi, Rex Rex, Corey Theune, Dodgers Los Angeles, Jesse Hale, Jeff Nance, Anna Rosenthal.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial