Evan Smith Email & Phone Number

Cincinnati, Oh, Us

Cincinnati, Ohio, Us

Personal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team to grow the Metamucil consumer health brand in the US and Canada.

Cincinnati, Ohio, Us

Personal Health CareBrand Management, North America RegionEnd-to-end leadership (design, delivery, P&L) responsibility for managing a multifunctional team in developing and launching new brands to create business growth across new opportunities within P&G’s Personal Health Care business.•Designed and launched the Nervive brand, creating an entirely new dietary supplement retail category (Nerve Care) in the US and Canada.•Broad ownership across identifying consumer insights, formula selection criteria, brand positioning/claims/design, launch and going demand creation strategy/execution for B&M + eComm, legal/regulatory compliance, and 5y innovation pipeline.

Cincinnati, Ohio, Us

Gillette Shave CareBrand Management, Global DesignLeading marketing strategy and execution within Gillette’s startup incubator, GilletteLabs, where revolutionary grooming products are created and commercialized in innovative ways. Also overseeing the brand strategy and commercialization plans for multiple global initiatives while creating alternate revenue-generation models for Gillette.• Leading performance marketing, content, strategy, and financial modeling for Razor Maker™, a startup pilot from GilletteLabs creating customizable 3D-printed razor handles.• Multifunctional team leader for Gillette’s global gifting initiative, delivering the overall commercialization strategy, portfolio, and ensuring a successful initiative by partnering with regional leaders across the globe.• Responsible for creating and testing new revenue-generation models for Gillette, both in-store and online, including new channels, new business models, and other expansion opportunities.

Cincinnati, Ohio, Us

Gillette Shave CareBrand Management, North America RegionOversee the North America brand strategy and P&L for the male refillable/systems razors business while developing and launching Gillette’s most critical product innovation in 2018. Lead cross-functional teams to deliver commercialization readiness and go-to-market strategies for existing product lineup and new product launches. Lead the development and deployment of retailer-facing sales/innovation materials to secure incremental product distribution across all channels (mass, club, food, and drug).• Created and executed multi-channel go-to-market strategies and campaigns by product across the total brand portfolio and 2018 product innovation bundle, including strategic repositioning of the Gillette brand to acquire new users and sales growth behind new product launches. • Managed new initiative launch process by partnering with multifunctional teams (Sales, Market Research, Finance, Design, R&D, Product Supply, Legal).• Influenced senior leadership and retailers with strategic recommendations based on in-market data analysis.• Influenced digital strategies across websites, SEO, e-retailer materials, video, and image content.

Cincinnati, Ohio, Us

Gillette Shave CareR&D, Senior Product Development & Insights ManagerEnd-to-end management of technical/product innovation improvements to strengthen Gillette’s position in the market for two innovation cycles. Directed and led product launches, research and innovation efforts, retailer/customer team sell-in materials, product claims strategy/support, and final technical go-to-market readiness.• Strategized and conducted hundreds of consumer interviews through dozens of studies to finalize and qualify winning consumer products worth over $75MM in first-year retail sales.• Collaborated with multifunctional partners (Marketing, Legal, Sales, Regulatory, Product Safety, Manufacturing, Formulation, and Process) to streamline final product qualifications and overall communication plans.• Developed and supported consumer-preferred claims and communications used across all media to drive increased sales.

Cincinnati, Ohio, Us

Gillette Shave CareR&D, Senior Product Development & Insights ManagerPromoted to Senior Product Insight Manager for Global Gillette. Developed and executed test method framework, methodologies, and tools to predict consumer response for improved product performance and more efficient product development cycles supporting over $50MM in retail sales.• Created novel product characterization techniques leading to predictive modeling capabilities, resulting in a 20% reduction in prototype iterations and streamlined consumer studies.• Increased lab throughput by 200% via test method simplification and data analysis macro (VBA) programming.• Co-led the development of a centralized database repository enabling simple data archiving and searching.• Designed and managed two successful intern projects resulting in substantial business contributions and return offers.

Cincinnati, Ohio, Us

Gillette Shave Care R&D, Product Development Engineer Responsible for creating new innovation pipeline to deliver future growth for formulated Gillette shaving products. Developed and executed rapid consumer response panel, driving efficiency and delivering holistic and consumer-centric grooming product innovation.• Led consumer insights strategy and execution to deliver desired consumer product usage experience through rapid consumer response panels, which reduced product development cycles to 3 months from 6+ months and improving overall product performance by 40%.

Cincinnati, Ohio, Us

Gillette Shave Care Summer InternR&D, Products Research

Cincinnati, Ohio, Us

Gillette Shave Care Summer InternR&D, Process Development

Cincinnati, Ohio, Us

CoverGirl Cosmetics Summer InternR&D, Formulation Development

Bachelor Of Science (Bs), Chemical And Biomolecular Engineering, Entrepreneurship

Master Of Business Administration (Mba), Business Administration And Management, General