Evan Maxwell Email & Phone Number

Cleveland/Akron, Ohio Area

Project planning and logistics driver. Company and Team leader obsessed with communicating with and through stakeholders to elevate market awareness; building our brand into a regional powerhouse with a trustworthy and results-driven product. • Project lead for varying degrees of scope - residential/commercial/municipal • Live, breathe and sleep new, creative means to build the most integrated marketing plan available, using vendor partners and distributors, paid and earned media and good ol' fashioned word-of-mouth• Solutions ambassodor to keep your operation profitable, your budgets safe and your way-of-life moving forward

Cleveland/Akron, Ohio Area

Accountable for creating and maintaining a top quality game experience environment by identifying stakeholder requirements and using effective human resource management to execute and close over 60 project life cycles every year.• Influenced the organization’s event presentation department; built and optimized a $2M+ operating budget, consistently generated a thorough and fresh fan experience product• Drove in-arena project execution and control, working cross-departmentally to manage internal and external parameters, milestones and deliverables• Instrumental in communication management plan to ensure stakeholders remain informed, limiting corrective action• Produced full-gamut of event management support, often fulfilling over 70 varying components for an event, including copywriting, video production, logistical support and creative direction.• Helped initiate and execute multi-faceted B2B and B2C -focused marketing strategies, achieving quality standards for all stakeholders.• Monitored industry trends to help ensure innovation was a primary concern.• Instrumental in developing well-rounded corporate partnerships, optimizing brand and marketing directives through engaging and creative content• Managed multiple projects simultaneously (on and off-site), meeting deadlines and working through project constraints

Responsible for all aspects of event presentation and project engagement, adhering to brand guidelines across the board. Led and executed marketing communications projects, effectively planned and monitored organizational and partner objectives. • Planned and executed all LIVE event and creative content elements; elevated in-arena engagement for AHL and WNBA properties• Supported and grew overall marketing and brand strategy through creative and cross-promotional strategies that met client and stakeholder needs• Collaborated with corporate activation team, optimizing partnership marketing requirements; executing coordinated, multi-layered campaigns that had measurable results to support overall effectiveness• Led all in-game and LIVE event project planning team members; communicated interdepartmentally to ensure all stakeholders achieved organizational success• Helped discover corporate inventory, maximizing “fit,” creating new revenue opportunity to grow business objectives• Effective resource in the research and discovery phase to pitch prospective corporate clients, using lessons learned from previous projects to elevate corporate knowledge base.

Implemented engaging advertising and promotional strategies that helped grow ticket sales nearly 7% every season.• Consulted with product development personnel on product specifications, such as design, color, and packaging.• Drove advertising and promotional vision; led all digital marketing campaigns. • Planned and implemented all game operations activities, and special events; achieving upper-third league attendance and elevated media exposure year-over- year.• Activated all corporate contract commitments, providing affidavits for each; closed $68,000 in new corporate partnerships.

• Managed all aspects of game presentation, including pre-event, in-game, and partnership components.• Prepared scripts and programming for in-arena talent and video production team.• Worked extensively with arena and game day staff to maximize fan experience through various in-game engagement methods.

- Planned and executed all aspects of game day operations. - Generated new sponsorship revenue through outside sales, as well as maintained and renewed existing accounts.- Selected, managed and directed game day volunteer staff throughout season.

Bachelor Of Arts, Business Ad. & Sport Management

Majored in Business Administration, as well as Sport Management.

Certified Associate In Project Management

The Certificate in Applied Project Management program is a hands-on program aligned with the Project Management Institute's (PMI) Guide.

Bachelor Of Business Administration (B.B.A.), Sport Marketing