Evan Mowery Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

Key Accomplishments: • Led product experience team to a 70% increase in our primary success metric• Regularly collaborated with UX team to conduct ongoing end-user research, conducting a minimum of two user interviews per week to inform product direction• Led an internal assessment of capabilities and gaps as well as market trends and competitor capabilities, resulting in a comprehensive portfolio level strategy to achieve market parity and achieve differentiation within 2 years.

Columbus, Ohio, United States

Key Accomplishments: • Led the discovery and development of an industry first product flow that predicted a user's insurance coverage in order to funnel to the program that the user would be most successful with.• Successfully integrated the Center for Medicare and Medicaid Services (CMS) Blue Button API into a user flow, one of only 70 apps nationwide to receive CMS approval to do so• Launched a new product capability that has since scaled to 240 paying clients and 2mm users• Cross-functional people manager for UX, analytics, marketing, front-end development and product management

Key Accomplishments: • Led a three person team in developing a “man behind the curtain” product, connecting our product team to 100 users and allowing the us to validate key opportunity space assumptions• Collaborated with engineering, UX, and senior product leadership to launch an industry first medication savings program that has to date achieved $45mm in patient savings while creating a new revenue stream for the organization• Managed a $30mm budget dedicated to user growth and strategic partnerships• Championed the implementation of A/B testing, web analytics and user feedback loops to continuously enhance product performance and user engagement

Columbus, Ohio Area

Key Accomplishments: • Led the development of a new product capability aimed at transitioning users from traditional, manual workflows to digital workflows, resulting in a 120% increase in net new users and significantly reduced paid advertising spend.• Led a three person, cross-functional team to redesign and develop the new CoverMyMeds.com marketing website within a 4-month timeframe, migrating from WordPress to React. • Revamped the CoverMyMeds.com web analytics strategy, implementing a multi-channel attribution model to connect offline interactions with digital touchpoints• Implemented digital SEO and SEM strategies, contributing to a 50% increase in new users year over year• Achieved a top 3 ranking for search phrases traditionally occupied strictly by insurance providers• Hired, managed and developed CoverMyMeds’ first front end developer• Introduced and built the digital acquisition and optimization practice and team as CoverMyMeds first digital marketing professional

Columbus, Ohio Area

Key Accomplishments: • Developed and implemented a net-new digital analytics strategy for nationwide chain restaurant • Through data analysis and A/B testing, identified and implemented a change to a nationwide pizza chain menu search, resulting in a 10% increase in items added to shopping cart• In collaboration with engineering, implemented a change in SEO strategy, resulting in a +300% increase in first page rankings for high value keywords• Achieved a 5% increase in an e-commerce clients checkout through a series of checkout funnel optimization A/B test• Increased the number of leads for a floor covering chain by 24% YoY• Led a 3 month series of user interviews for a major lighting manufacturer and retailer, guiding the eCommerce strategy for their new web experience

Columbus, Ohio Area

Columbus, Ohio Area