Founded Glue Farm, a business development and sales consultancy that grows AI and multimedia technology, fintech, martech, lifestyle consumer brands, and event experiences.Currently collaborating with OpenAds.AI and Forage AI. Additional client highlights:TickPick - Provided creative direction and ad strategy that helped TickPick become the fastest-growing ticket marketplace for live events.Mocha Global - Developed Kee2 SEM deals with brands like Adam & Eve and Casio. Secured Keemoji app partnerships with Grammy winners Dream Theater and Halestorm.Soundbrenner - Developed creator partnerships and content that contributed to exceeding Kickstarter goal by 1007%.Embertone - Produced social media advertising and university campaigns to achieve their best-ever holiday sales revenue.

Joined GenAI-powered productivity startup pre-revenue. Conducted market research and developed all revenue channels leading to millions in ARR growth and a $50M Series B backed by NVIDIA, SBVA, DuckDuckGo, and Salesforce Ventures.Led the launch of the subscription business, in-product ads, API offerings, and B2B evolution.Secured enterprise, midmarket, SMB, and startup customers, including the parent company of one of the world’s leading social media platforms, a top ten global search engine, Weights & Biases, DeepAI, Guardian Recovery, LW Fund, Argon AI, and Factiverse.Cultivated strategic partnerships and integrations with AWS, Microsoft, Similarweb, and Brave.

Led B2B and B2C marketing and partnerships for fintech/martech SaaS, resulting in exponential acquisition growth, including signups from Wu Wear, XSET, OffLimits, APBA, and NIL. Boost is now TAGS Inc.Created GTM strategy, segment targets, and lead gen tactics to engage brands and creators.Managed marketing, partnerships, and support teams, including internal members and agency collaborators. Authored storytelling content and directed performance advertising campaigns.Performed a key role in developing the product roadmap and deciding platform features to improve product-market fit. Collaborated with Founder/CEO and Chief of Staff on $3.5M pre-seed fundraise by contributing to pitch meetings, relationship nurturing, and supporting materials.

Launched and scaled in North America and EMEA and led the design and implementation of all e-commerce on owned and third party properties. Built holistic strategies for all content, social media, advertising, SEO+SEM, email campaigns, and events while managing in-house team members in addition to agency collaborators. Reported to the CEO and managed multi-million dollar budgets.Developed B2C+B2B channel strategies and an Amazon partnership that resulted in a >2500% YOY sales pipeline increase.Created partnerships with lifestyle, travel, and live event brands and influencers for social campaigns that outperformed industry competitor's engagement rate averages by 12-20x.Secured mainstream reviews and gift guide placements in Mariah Carey's Must-Haves, BuzzFeed, Refinery29, Forbes, and YouTube creator channels that led to the company’s largest sales phases and achieved fundraising objectives.Garnered distinction from Amazon's Emerging Brands Division and Social Spotlight, iPhone Life’s Best of CES, and two American Business Awards, including Tech Startup of the Year.

Established global marketing and sales infrastructures during launch and growth phases. Built the global AR team and developed video, written, and audio content campaigns, including exclusive artist releases. Produced retail activations, concert performances, and fund-raising events.Cultivated a broad roster of 275+ featured artist, brand, and studio partners that contributed to 10x company growth and $27M in Series B fundraising, including investments from Universal Music Group.Created retail activations and training programs that yielded a 150% ROI.Produced various forms of online and print content, B2B and B2C events, thought leadership panels, and product placements that led to 10x website traffic growth.Artist and influencer examples include Hans Zimmer, RZA, Meghan Trainor, Noah Shebib, members of Guns N’ Roses, Snarky Puppy, and Duran Duran.Placement and event examples include La La Land, SXSW, ADE, Sónar, Musikmesse, and NAMM.

Developed content, ad campaigns, and media product placements as well as corporate, artist, and educational partnerships for industry-leading and emerging brands, including Korg, VOX, Marshall, Blackstar, HK Audio, and Lâg. Achieved market share goals.Created partnerships and content with artists and brands, including El-P, Jack Antonoff, Diplo, members of Foo Fighters, U2, Bon Jovi, LCD Soundsystem, Nine Inch Nails, Red Bull, Pandora, and Levi’s.Produced events and activations in retailers like Guitar Center in addition to venues like SXSW, Eric Clapton’s Crossroads, Bonnaroo, NAMM, and USC’s Thornton School of Music.Secured no-fee placements in shows like The Office, Dancing with the Stars, Jimmy Kimmel Live!, and Late Night with Jimmy Fallon. Produced and edited owned videos and accompanying music.Collaborated with dev teams on new products. Named best-selling Pitchblack tuner.

London-Sire was a Warner Music-owned partnership between London Records and Sire Records Company active from 2000 to 2003.