Evan Auerbach Email & Phone Number

New Paltz, NY, US

• Led all creative aspects of STASHED multichannel real estate designed to achieve both brand and financial goals
• Established measurable KPIs and prepared yearly and quarterly OKRs to ensure that that all strategies and tactics were geared towards achieving brand and business goals
• Oversee the Director of Social Content and Director of Social Strategy to develop strategic planning to meet the marketing objectives for STASHED
• Responsible for managing team leads responsible for the… Show more
• Responsible for managing team leads responsible for the ideation and execution of all performance-driven marketing programs for multi-brand men’s fashion boutique and sneaker retailer
• Key stakeholder across all internal cross-functional teams responsible for revenue and brand/retail engagement

• Oversee all creative strategy objectives for all label artists, Cinematic properties and subsidiaries.
• Manage creative marketing ideas for all label artists, Cinematic properties and subsidiaries.
• Supervise digital, creative and product management teams in the development of strategic planning for the artists/projects.
• Lead creative discussions with artists and artist management, as well as label personnel, in the service of synthesizing ideas into written creative… Show more
• Lead creative discussions with artists and artist management, as well as label personnel, in the service of synthesizing ideas into written creative briefs.
• Develop and articulate creative strategy into briefs and run interactive briefing sessions seeing them through execution.

• Social Media Marketing
• Developing deep understandings of client marketing objectives, target audience(s), category trends
• Crafting and implementing social media strategies, including content calendar, paid advertising and blog content
• Writing and engaging with community members and share relevant content
• Identify influencers and write targeted pitches for content ideas
• Proactively interacting with online communities on all platforms

• Community building and management
• Developing procedures for effective backlink analysis
• Implementing strategic Link Building Campaigns
• Corporate Reputation Management
• Corporate Training on Social Media
• Social Media Consultations

• Designed online profiles for recording artists and competitive brands
• Created and executed online campaigns utilizing social media
• Developed marketing plans for products including co-promotion with other brands
• Generated and managed assets for artists’ portfolios

Assistant to the Business Manager for A-List musician. Responsible for assisting in personal and financial matters relating to artist. Sepcific duties included but not limited to: co-ordination of finances with record label, creating and maintaining publishing portfolios, creative consultation, maintaining personal appearances and daily calendar scheduling.

Bachelor Of Arts (B.A.), Music Industry

Associate Of Arts (A.A.), Liberal Arts