Two types of people use LinkedIn right? Those looking for a job, and markerters. I bet if you polled a group of people that you come across everyday IRL- ya know, the mail man, the toll collector, the checkout girl at the grocery store and asked them how often they update their LinkedIn profile, they'd probably shoot you a quizzical look and then go back to their everyday job.As for me, how often do I update? Well, I probably update it more than I'd like to admit it. Sometimes I change my photo.. ("Always, professional", says LinkedIn Expert #1) Sometimes I update my summary.. ("Make sure to include searchable keywords", says LinkedIn Expert #2) and sometimes I update my projects and summary ("A complete profile shows up higher in the rankings", says LinkedIn Expert #3) but what I rarely do here, is just be myself.So of course you want to know that I am "an enthusiastic marketing strategist, skilled in delivering result-based marketing and branding strategies with a strong core in social media marketing." Yes, you'll probably want to know too that I'm "passionate for developing creative content, corporate social media consulting", right? Not to mention that i have experience with "community building based around popular cultural trends, and creating and managing online communities." <-- Yes, that all used to be my real LinkedIn summary. But who is Evan Auerbach?Well. if you're really interested in finding out - you know that a social media profile doesn't tell you everything. So I encourage you, if you are interested, reach out to me - find out what I like for dinner, what books I read, what blogs I like, all the important stuff you can't find out on a LinkedIn Page.Reach out to me: evan@unitedmasters.com or find me on X @EvanAuerbach