Vice President, Business Origination
Vice President of business origination for Harte-Hanks, an industry-leading, global direct marketing firm. Harte-Hanks is a full-service direct marketing firm offering its clients end-to-end marketing solutions under one agency. Offering marketing solutions in the following areas: best-in-class database solutions, best-in-class data quality solutions, expert CRM strategies, multichannel marketing solutions, segmentation, and programs with demonstrated ROI. Responsible for the formation of new business opportunities and new revenue sources for the company.Service Lines include: database architecture and build, database analytics, data hosting, data quality, lettershop, mail production, agency, call/contact center solutions, response management, mail engineering, email, social marketing, digital, fulfillment and warehousing, and account management. Specializing in Customer Relationship Marketing (CRM) strategies, segementation, database marketing, mulitchannel marketing and ROI driven marketing programs and solutions.