As the Director of Strategy at Flood Digital, I’m passionate about driving results through innovative and data-driven marketing strategies. I work closely with our talented team to craft campaigns that not only elevate our clients' brands but also deliver measurable impact. My role encompasses overseeing strategic planning, uncovering market opportunities, optimizing digital performance, and ensuring our strategies align with clients’ business objectives. With a deep understanding of SEO, content marketing, social media, technology and analytics, I’m committed to staying ahead of industry trends and developing insights that push our clients to the forefront of their markets.

-Served as the SEO Analyst on the project team supporting a relaunch for 2 websites within Discovery PlaceMuseums ecosystem.o Pulled data for 15,000 keywords for Strategy Director to communicate a full SEO analysis to theclient.o Worked with Senior UX strategist to create sitemaps for 2 different sites within the museum’secosystem.o Developed a content migration strategy for existing site content to ensure SEO stability. Wrote metatitle tags for 62 pages and URLs for both sites.o Loaded content into WordPress CMS using Yoast! Plugin-Worked as an Analyst on an engagement for a global Consumer Packaged Goods company to identify andselect a technology platform to operate as an online forum for sports and health information.o In collaboration with the Strategy Director, developed a grading system to assess 50 key productfeatures across 8 potential third party platform solutions. Gave each product feature a quantitative andqualitative score by becoming an expert on each platform.o Contributed to MVP feature development with Product Owner. Participated in stakeholderinterviews while assisting User Researcher. Synthesized interview notes and relayed keyinformation to the rest of the team.o Scheduled product demos and spoke with 8 different vendors to gain information on their product.o Our recommended platform solution was accepted by the client.-Served as the SEO Analyst for relaunched websites for a commercial engraving technologycompany growing through 3 acquisitions in the US – 600 Group, Tykma Electrox, and CMS Laser.o Developed taxonomy for 20+ products to organize products in line with industry standards, thecompetitive landscape, and the company’s sales presentations. Audited 2,700 keywords.o Pulled existing site data using Screaming Frog, Google Analytics, and SEMrush thenmerged them using Exploratory to create an audit document that lived within Airtable for 3 sites.o Worked to determine page level architecture for the 3 relaunched sites.

Assisted in creating and presenting marketing strategies for various clients. Collaborated with many multi faceted teams in order to create high quality deliverables. Spear headed keyword, competitor, and analytics research that was used to create actionable next steps. Aided in the creation of social outreach strategies using direct metrics to locate and target the best audience or user for the product or client.

- Interned part time as a Creative Development Aide for Full Sail University's proprietary curriculum management system's product team- Develop and implement a strategy for content programming that aligns with Atlas's business goals and customer needs.- Responsible for defining content priorities and editorial calendar for audience engagement, user research, forward-looking trends, and creative intuition.- Ensure content design and quality are relevant and engaging with the target audience.- Apply and maintain consistent content standards.- Monitor analytics on app usage and feedback loops to inform an ever-evolving content strategy.- Support product testing.

Created a boutique marketing agency and took the reigns in forming, recruiting, and managing the organization. Lead a team of seven other students to accomplish both long and short term marketing tasks for indie game clients. Spear headed strategy building and brand management for Spaced Outinternally and for external clients.*Pitch deck at request.