Evan Blair Email & Phone Number

New York, New York, Us

Globally responsible for Persado's Demand Generation, Website, Field Marketing and Marketing Operations initiatives. Key areas of focus include:Ownership of Persado's marketing technology stack (identification, evaluation, implementation/ integration, reporting, management and continuous improvement)Steward of Persado's attribution modeling and reportingMaintenance and remediation of issues related to Salesforce.comSeamless integration of Marketing & Sales TOFU initiativesGlobal management of Demand Generation programs (paid, owned, earned)Ensuring global and local data compliance standards are metResponsible for Marketing's headcount and programmatic budgetActs as the marketing representative in cross-functional meetings with Commercial, Product, Finance, and other teamsResponsible for forging and maintaining relationships across teams to ensure organizational alignment & successAs of February 2024, serves as co-head of Marketing reporting to Persado's President

New York, New York, Us

Absorbed management of Persado's Demand Generation, Paid & Organic Social, Website & Field Marketing functions while leading tactical and strategic Marketing Operations initiatives. Guiding a lean team of 3 marketers and several agencies, which drove over 40% of Persado's pipeline in 2023.

New York, New York, Us

Maintained all responsibilities of my former role as Sr. Manager, Marketing Operations, while spearheading key initiatives like:Onboarding/ migrated strategic MarTech platforms (6sense, ZoomInfo, Drift, PathFactory, Planful for Marketing, LeanData, SalesLoft, Apollo.io & On24)In collaboration with Persado's CMO, ownership and optimization of Persado's global marketing budgetTop down and bottom up goal setting and forecasting across the Marketing organizationLeading the framework, development, enablement and reporting of a new Lead Management and Routing processStoodup always on reporting which brought disparate data sources together to showcase performance and ROI relative to online and offline marketing campaigns

New York, New York, Us

Maintain the responsibilities of Demand Operations Manager, while supporting a team of 20+ marketers through the lens of optimizing people, processes and technology. Key achievements include:Standing up Persado's first ABM program & accompanying dashboards/ reportsAcceleration of integrated Demand Generation campaignsAdmin & ownership responsibilities of Sales Enablement technology (i.e. Salesloft, ZoomInfo, Linkedin Sales Navigator, etc.)Responsible for continuous evaluation of Persado's tech stack to drive performance and productivityEnablement lead for Marketing, Sales and TOFU tech stack/ processes and best practices

New York, New York, Us

Drive lead management processes and supporting technology globally, with particular emphasis on our prospecting tools such as Outreach, DiscoverOrg, LinkedIn Navigator, our Marketing Automation platform, and CRM. This role will be critical to campaign execution, sales and marketing alignment and delivering a best in class Marketo support model to deliver value and measurable ROI to the business.Defined & delivered the execution of the Marketing Automation roadmap– e.g. future developments, sophistication of campaigns globally, and ways of working in order to maximize Persado’s use of the platform globally. Responsibilities included: Maintaining and optimizing risk/governance framework of platforms globally, ensuring necessary business, regulatory or regional requirements and documenting as required. Leading internal marketing training on all components of the tech stackPrioritizing system updates and new features, considering how this impacts platform set up and deploying fixes/improvements as appropriate.Delivering execution for overall Demand Generation MarTech Stack (e.g. vendor selection & management, data flows, etc.)Supporting end-to-end demand generation process and lead hand-off to Sales.Owning & refining Lead Scoring ModelDefining funnel definitions in collaboration with Sales Operations.Enabling Marketing & Sales on TOFU best practicesEstablishing SLAs for velocity through the demand funnelProviding strategic recommendations to to optimize SDR performanceManaging integration between SFDC/Pardot/Marketo/Outreach/etc.Ownership of Email Marketing calendar (development, segmentation, reporting, etc.)Developed Persado's first email nurture programsResponsible for global marketing reporting

New York, New York, Us

Met or exceeded sales accepted opportunity quota focusing on the most complex accounts within Persado's TAMServed as a mentor to other business development representatives to transfer accrued knowledge of Persado's technology, ICP and unique positioning in the marketServed as interim business development manager after the departure of the FTE in this role

New York, New York, Us

The Engagement Consultant role at Persado was a hybrid role that took traditional business development responsibilities and married them with Solutions Consulting responsibilities. The role was formed after bifurcation of the Sales team into Mid Market and Enterprise functions. This role encompassed deep research activities and heavily personalized outbound prospecting processes, with a focus on multi-threading. Key initiatives during my time in this role included:Formation of the new role, reporting structure and collaboration frameworkHiring additional members of the team to scale the organizationDeep firmographic research related to target account lists and a framework for account prioritizationDevelopment of always up-to-date organization charts per accountCreation of mutli-threading and internal/ external referral opportunities to drive engagementCreation of account and contact specific outbound cadencesLed strategic research with Marketing to identify opportunities to engage key personas within our target account listsDeveloped first meeting playbooks for outbound generated meetings and event engagements

New York, New York, Us

Development of new TOFU processes and templates to standardize and help Persado's commercial organization scaleCreation of Funnel follow through processes - Net new leads, winbacks, nurture opportunitiesLed communications & training relative to Marketing initiatives designed to impact pipelineStandardized event processes to ensure Persado's investments were maximized with a focus on pre-event engagement, in-show activity, pipeline generation and deal managementSpearheaded database hygiene & maintenance initiativesResponsible for initial development of Persado's TAM and ongoing refinement with sellers and sales leadershipMerged disparate International sales processes with standardized domestic practicesOverall project management of sales facing projects Connecting sales systems to marketing systemsManaged vendors assisting with commercial TOFU initiatives

New York, New York, Us

Served as Persado's first full time business development representativeDeveloped outbound and inbound playbooks for prospecting and lead follow upWorked with Product team to convert Salesforce Marketing Cloud AppExchange downloads into commercial conversationsAt any given time, supported 4-6 Senior Account Executives in facilitating a strategic engagement plan for their target account listNot only responsible for outbound prospecting, but running initial meeting presentations highlighting Persado's value proposition, but also running initial discovery calls to ensure opportunities passed to Sales were qualified and met BANT criteriaIn collaboration with Persado's Chief Revenue Officer, developed hiring plan for the BDR function and served as a key member of the candidate evaluation process

Chandler, Arizona, Us

Counsel students on the Title IV funding process, manage employees, act as an extension of the financial services manager, present material to the department and my team, manage hundreds of student accounts using internal databases and programs.

Chandler, Arizona, Us

Qualify prospective students for specific degree programs by examining their motivation, needs and finances. Enrolling students into their chosen degree programs and retain them through review of needed assignments and skills.

Master Of Business Administration (M.B.A.), Environmental Management

Bachelor'S Degree, Social And Behavioral Economics

Education record