Successfully led 6-month project to set up and then enable US operations to be managed remotely from China.•Redefined target consumers to focus 8 new products on the smart home and office, aligning the firm and partners via a data driven segmentation and e-commerce conversion metrics. Built demand generation system to pull sales through channel.•Utilized channel partner data to redesign the customer service process and resolve issues in 2-3 days versus 14-21 days.

Led user centric systems testing and introductions for Apple HomeKit’s 20+ strategic partners’ first-generation solutions.•Created a first time cross functional joint test process to align partners with Apple Engineering, Quality and Marketing on best-in-class user experiences for a series of first-generation home automation systems (cameras, locks, sensors, etc.)•Analyzed hardware, iOS, and app software data to convince the cross functional team to remove the restrictive need for proprietary hardware MFi chips and enable all manufacturers and their accessories.•Discovered user insights via competitive and partner data analysis to deliver a great UX for partners’ bridged IP Cameras.•Led a cross functional team and partners to deliver first-to-market timer security for door locks and cameras.•Built process to integrate retail and partner customer data to inform technical documentation for 4 major iOS releases.•Authored, tested, and verified HomeKit spec changes in 15+ categories for 14 major partner, iOS, and technical releases.

Responsible for improving iPhone’s performance by driving user experience and carrier requirements into pre-release testing. ·Used descriptive data analysis to project the impact of changes in iOS on cellular voice and data roaming capabilities, enabling Apple to introduce the iPhone 6 as the first truly world mobile phone. ·Initiated the creation of a new test process centered on user experience and the integration of partner requirements. We improved time to market by certifying beta versions of iOS prior to release to cellular carriers and app developers.·Led program management of carriers and government agencies for the innovative live network testing of Emergency 911.

Data collection and analysis of WW iPhone and iPad usage data to improve location-based app suggestions for the Popular Near Me function.• Gathered and analyzed WW iPhone and iPad usage data to improve location-based app suggestions.• Reviewed apps for fraudulent and inappropriate content using automation and manual review.

• While a full-time student, I developed my sales, support and technical skills in Apple Retail.

• Rebuilt social media presence on Facebook and Twitter and established the firm on Google +, and LinkedIn.