Lead a team of copywriters and art directors in developing global brand and product campaigns for the world’s largest independent demand-side advertising platform ($25B market cap):• Oversee creative development, on set and off, of video projects with production budgets ranging from $25,000 to $700,000• Work cross-functionally with marketing and business leads to ensure all campaigns clearly align with strategy and business objectives• Led creative development of a global brand platform that lifted unaided awareness of The Trade Desk by 47% and nearly doubled aided awareness in just six months

• Managed a team of full-time and freelance copywriters to produce all external creative messaging for the world's leading demand side platform. • Concepted and executed all "tier one" 360º campaigns, incorporating programmatic ads, paid social, websites, email, video, Google Ads, case studies, and more. • Maintained a comprehensive voice and style guide to ensure all creative messaging aligns with our brand voice and guidelines.

• Joined The Trade Desk as the brand's first copywriter with the intention of building out a bigger, more influential function in the years to come• Created a framework for how marketing teams work with copy, establishing new workflows and improving the briefing process• Wrote the company's first voice style guide

Developed creative strategy and subsequent deliverables for Verizon Enterprise and Fios:• Led copy development of annual ad campaigns to promote the highly anticipated Data Breach Investigations Report (DBIR)• Worked directly with SMEs across verticals to develop effective creative strategy and ensure all assets aligned with short- and long-term goals• Established and maintained a clear, consistent voice for the brand• Used my expertise and knowledge to onboard and guide a team of new writers through the relaunch of the Verizon Enterprise Solutions website

Worked as an independent contractor — both remotely and on-site — for a variety of clients:• Sailthru: Developed creative concepts for infographics and other assets for the cross-channel marketing platform startup• Hearst Corporation: Wrote creative advertorial pieces, emails, in-house collateral, and customized RFP concepts for a variety of national technology, food, fashion, and tourism brands• The French Culinary Institute: Led copy development for the FCI’s west coast expansion school, the Culinary Center of California; wrote email and print campaigns for the French Culinary Institute in New York

Wrote creative, innovative advertorial pieces, emails and in-house collateral for a variety of titles through Hearst’s Creative Communications department:• Content comprised a variety of national food, beverage, technology, fashion and tourism brands, including Kraft, Verizon Wireless, Kahlua, Sprint, Con Agra and more• Created customized concepts to attract new clients through RFPs

Developed catalogs and related DM materials for Hewlett-Packard’s SMB and Home & Home Office lines of business:• Wrote two bimonthly and four quarterly catalogs, as well as related DM materials – including emails, postcards, and mailers• Maintained HP’s established voice and brand identity throughout all materials• Developed theme and direction, assisted with overall layout for catalogs, and presented copy and concepts to HP’s marketing division

Developed brochures and ad campaigns for luxury real estate projects throughout New York City:• Worked on the agency’s three biggest clients: Related International, Prudential Douglas Elliman, and Swig Equities, LLC• Was responsible for a wide range of multimedia campaigns, combining print, DM, brochures, websites and email• Received 2008 Best Brochure nomination from the National Association of Home Builders