Evan Lambert Email & Phone Number

Ventura, CA, US

Ventura, CA, US

• Lead a team of copywriters and art directors in developing global brand and product campaigns for the world’s largest independent demand-side advertising platform ($25B market cap):
• Oversee creative development, on set and off, of video projects with production budgets ranging from $25,000 to $700,000
• Work cross-functionally with marketing and business leads to ensure all campaigns clearly align with strategy and business objectives
• Led creative development of a global brand platform that lifted unaided awareness of The Trade Desk by 47% and nearly doubled aided awareness in just six months

Ventura, CA, US

• Managed a team of full-time and freelance copywriters to produce all external creative messaging for the world's leading demand side platform.
• Concepted and executed all "tier one" 360º campaigns, incorporating programmatic ads, paid social, websites, email, video, Google Ads, case studies, and more.
• Maintained a comprehensive voice and style guide to ensure all creative messaging aligns with our brand voice and guidelines.

Ventura, CA, US

• Joined The Trade Desk as the brand's first copywriter with the intention of building out a bigger, more influential function in the years to come
• Created a framework for how marketing teams work with copy, establishing new workflows and improving the briefing process
• Wrote the company's first voice style guide

New York, NY, US

• Developed creative strategy and subsequent deliverables for Verizon Enterprise and Fios:
• Led copy development of annual ad campaigns to promote the highly anticipated Data Breach Investigations Report (DBIR)
• Worked directly with SMEs across verticals to develop effective creative strategy and ensure all assets aligned with short- and long-term goals
• Established and maintained a clear, consistent voice for the brand
• Used my expertise and knowledge to onboard and guide a team of new writers through the relaunch of the Verizon Enterprise Solutions website

IE

• Worked as an independent contractor — both remotely and on-site — for a variety of clients:
• Sailthru: Developed creative concepts for infographics and other assets for the cross-channel marketing platform startup
• Hearst Corporation: Wrote creative advertorial pieces, emails, in-house collateral, and customized RFP concepts for a variety of national technology, food, fashion, and tourism brands
• The French Culinary Institute: Led copy development for the FCI’s west coast expansion school, the Culinary Center of California; wrote email and print campaigns for the French Culinary Institute in New York

New York, NY, US

• Wrote creative, innovative advertorial pieces, emails and in-house collateral for a variety of titles through Hearst’s Creative Communications department:
• Content comprised a variety of national food, beverage, technology, fashion and tourism brands, including Kraft, Verizon Wireless, Kahlua, Sprint, Con Agra and more
• Created customized concepts to attract new clients through RFPs

New York, New York, US

• Developed catalogs and related DM materials for Hewlett-Packard’s SMB and Home & Home Office lines of business:
• Wrote two bimonthly and four quarterly catalogs, as well as related DM materials – including emails, postcards, and mailers
• Maintained HP’s established voice and brand identity throughout all materials
• Developed theme and direction, assisted with overall layout for catalogs, and presented copy and concepts to HP’s marketing division

• Developed brochures and ad campaigns for luxury real estate projects throughout New York City:
• Worked on the agency’s three biggest clients: Related International, Prudential Douglas Elliman, and Swig Equities, LLC
• Was responsible for a wide range of multimedia campaigns, combining print, DM, brochures, websites and email
• Received 2008 Best Brochure nomination from the National Association of Home Builders

Ba, English/Creative Writing

Certificate, Culinary Arts/Chef Training