Evan Vaughn Email & Phone Number

• Led marketing and sales team through rapid agency growth, implementing streamlined processes and data-centric media strategy that resulted in an 80% increase in annual sales over a three-year period• Collaborated with cross-functional department heads to increase margins by 20% through the development of new product offerings and improved resource utilization• Maintained relationships with external media partners to secure mutually beneficial media relationships that result in process efficiencies and cost reductions of approximately 30%• Worked with team members, clients, and vendors to ideate, research, develop and execute data-centric, omnichannel marketing campaigns with outstanding ROIs• Cultivated a YOY company client retention rate of 84%• Developed a new company brand identity, centered around a redesigned website with an 18% traffic increase

• Managed a portfolio of key clients worth more than $2 million in annual sales• Led the new digital marketing division and related data-driven initiatives for company advancement

• Led a marketing/advancement collaboration on Coker’s first appeal mailer in several years, resulting in a 4x ROI • Conducted a social media analysis that led to improvement in virtually every metric, highlighted by a 1300% increase in LinkedIn impressions, a 1233% increase in Facebook reactions, and a 112% increase in Instagram reach• Directed focus groups which resulted in overhauled communications strategy to target segmented interests, leading to a 31% increase in engagement• Implemented A/B testing into monthly newsletter, increasing open rate to 25.4% and doubling click rate to 5.3%• Improved client satisfaction 11% in one year, coupled with a 37% increase in event participation

Hartsville, South Carolina, United States

• Taught CU-101, a course designed to acclimate and integrate students into the cultures of higher education and Coker University while covering such topics as study skills, time management, and student success• Prepared a technology-centered course in a one-to-one digital learning environment to prepare students for technology-integrated coursework and careers• Guided students through a leadership program based on discussion, theory, and personal values exploration to equip them for leadership opportunities on campus and beyond

• Overhauled communications strategy to target segmented interests, leading to a 31% increase in engagement• Cultivated nearly 450 new personal relationships over an 8-month period via personal visits, phone calls, and email• Served as the campus’ primary content producer, writing articles, newsletters, appeal mailings, and creating social media postings for alumni, donors, and friends of the institution• Created and began implementation of a plan to engage 100% of alumni with a 1:1 interaction over a five-year period

Hartsville, Sc

• Improved overall student satisfaction 11% in one year, coupled with a 37% increase in student program attendance• Redesigned Coker’s food insecurity program, expanding student use approximately 300%• Piloted new campus partnership programs that led to cohort retention rates 10+ percentage points higher than the institutional average

• Implemented a unique, demographic-specific programming model tool to assess RAs and their relationships with residents to better build community in residence, which led to a campus record 1013 programmatic attendees• Oversaw Residence Life side of Summer Conference operations, hosting 65 conferences with 9600 guests• Chaired several committees to ensure that various departmental and university needs were met including RA leadership and development, helping students/parents inculcate personal responsibility, overseeing furniture maintenance and installation, and managing campus-wide desk operation standards

• Created and executed comprehensive social media and marketing plan, including video production, website updates, and SEO analysis, to increase awareness of Residential Education brand and initiatives• Designed digital and print materials within Vanderbilt’s brand guidelines for internal/external use• Updated AnchorLink, Vanderbilt’s student involvement LMS, ensuring students received timely campus information and had access to online applications and materials

• Designed and authored content for bi-weekly email marketing promotions to advertise our brand and services• Planned, developed, and refined WordPress web sites and optimized them for better search engine rankings• Managed projects from initial idea creation through to finished product, including marketing campaigns, video shoots, and website builds

Master'S Degree, Higher Education Administration

Bachelor'S Degree, Management

Minor in Religious Studies.