Eva (Yi-Hua) Cheng Email & Phone Number

New Taipei City, Taiwan

Guided cross-functional teams in strategic planning and executing innovative product features.- Streamlined project workflows, resulting in improved productivity and timely project delivery, leading to successful product launches.- Elevated project success rates, fostering increased user engagement and satisfaction.Refined comprehensive User Stories and Product requirements (SPEC) through market and competitor analysis.- Facilitated team understanding throughout design and development phases via product documentation.- Enhanced user adoption of new features through alignment with user needs.Leveraged advanced analytics tools such as SQL and Google Analytics to conduct detailed product evaluations.- Delivered actionable insights to optimize product performance and enrich user experience.- Developed customized data dashboards and reports for senior leadership, enhancing market intelligence and enabling data-driven decision-making.

New Taipei City, Taiwan

Coordinated schedules and resources with cross-functional teams to ensure the timely completion and quality assurance of projects and tasks.- Achieved an 85% success rate in planning projects for new product features of the year.Streamlined processes, enhancing efficiency, and contributing to successful project outcomes.- Established new project workflows to foster collaboration across product, engineering, and marketing departments.- Enhanced cross-departmental communication efficiency, reducing project delays caused by communication issues.

New Taipei City, Taiwan

Participated in the project of introducing the information system and business process reengineering. Responsible for supporting R&D team to clarify the information of the working process in different subsidiaries and discuss the solutions to improve the process efficiency.

Taipei City, Taiwan

Implemented the external and internal marketing and communication campaign and managed the social media platform. Performed the rebranding project in collaboration with colleagues to increase the new brand awareness inside and outside the company.- Executed the marketing campaign with our customer by social media, increasing the average Facebook reach by 120%.

Taipei City, Taiwan

Executed the car insurance analysis project. Used statistic method and machine learning model to analyze 5 millions insurance data by Python.

Taipei City, Taiwan

Planned the content of the TA class and led students to discuss STS issues.- Received "Excellent Teaching Assistant" award of the first semester in 2021.- Scored 4.85 points in the evaluation of TA (total score: 5 points).

Taipei City, Taiwan

Responsible for planning online and offline events to promote the Talent Cultivation Project for Digital Humanities. Collaborated with multiple units to support university teachers to develop digital humanities courses.- Managed the promotion campaign to increase the application rate by 130%.- Coordinated the international seminar and promoted by social media, EDM and website content, increasing the attendants by 160%.- Led the databases building project and negotiated with external organizations, achieving a cost reduction of 20%.

Taipei City, Taiwan

Responsible for developing the marketing plan for new products monthly and managing multiple e-commerce platforms.- Increased new books sales by 200% in one week by creating marketing content and using digital tools.

Taipei City, Taiwan

Responsible for operating E-commerce platform and contacting logistics manufacturers and customers. Cooperated with coworkers to manage the social media platform.- Created the new customer service process, decreasing the customer complaint rate by 120%.- Planned the Facebook post, increasing the fans number by 150%.

Master'S Degree, Technology, Innovation And Intellectual Property Management

- Graduate of Fintech Program - Member of NCCU Consulting Group - Vice Education President of NCCU Toastmasters

Bachelor'S Degree, Chinese Literature

- Student of the Digital Content and Technology Program

Exchange Student Program, Chinese Literature