Iris Liu Email and Phone Number

【Product Development Leadership】- Built B2B SaaS from 0 to 1, including Go-To-Market Strategies. Led the development of pivotal product features for Remote Device Management solutuons, including Self-Service Onboarding, Over-The-Air (OTA) updates, Zero-Touch Provisioning Service, Allxon Plugin Station, Subscription Management Platform, and etc.【Solution Integration & Client-Facing】- Conducted solution introductions, delivering integrated solutions that combined products, services, and technologies.【Partner Management】- NVIDIA, TrendMicro【Data Driven Optimization & Decision Making】- Google Analytics (GA), Looker Studio, Big Query, Retool.【Cross-Functional Team Leadership】- Project Manager, Product Marketing, and Product Designers

【FET CRM Campaign Platform Manager】- Reduced 2018 campaign development costs by 95%, from 24M NTD to 0.85M NTD, and decreased development time by 65%, from 249 man-days to 85 man-days.Transitioned FET CRM Campaign Platform to real-time triggered and digital campaigns, increasing success rate from 1% to 14% for international roaming pack promotions.【Product Manager】Drove digital growth initiatives, including digital data mart, customer ID correlation, Analytical Based Data, Customer Tag Management, 360-Degree View of the Customer, and DMP implementation, aligning with corporate digital transformation.【O2O Data Modeling Project Manager】Led seamless end-to-end planning, design, development, and implementation of FET O2O project, integrating web data collection and omni-channel data modeling for cohesive online-to-offline customer experiences.

+ Led technical customer interactions as the primary interface for coordinating support related to Advantech network switch products, ensuring seamless communication and understanding between the company and its clients.+ Drove technical support efforts for the ESP-9212, high-performance software-defined networks (SDN) switch, ensuring its successful implementation and client satisfaction.Managed pivotal projects involving 8K video streaming and Video over IP Switch.

+ Led RF Interference tests for NFC handsets (smartphones/tablets), employing advanced methodologies and technical expertise to ensure product quality and performance excellence.+ Optimized test items, reducing testing time by 25% (from 2 days to 1.5 days), saving 12 hours per cycle and driving significant cost savings. Fostered seamless team collaboration and innovation.