Iris Liu Email and Phone Number

● Salesforce Projects LeadershipLed Salesforce projects, identified needs through demand interviews, supported marketing in customer targeting, and enhanced customer repurchase willingness.● Customer Service Automation ManagementManaged the automation project, understood daily service operations, and actively promoted project advancement.● Genesys CTI Project OversightOversaw the Genesys CTI project, improving management efficiency for service supervisors.● ERP Project ManagementManaged ERP project, overseeing progress, quality control, problem resolution, and proactive communication of effective solutions.

● Developed new Agile product practices and processes, including product measurement and concept testing.● Improved efficiency and quality of product development. Reduced cycle time of design sprint by 30%.● Relaunched website to increase visits by 200% within 3 months.● Doubled the number of Monthly Active People.● Led a scrum team of seven members in mobile-first product vision, strategy, roadmap and design.

● Developed a team to implement strategy and delivered on objectives.● Identified key marketing opportunities.● Online campaigns, web site, use of digital/social media.● Produced and implemented sales and marketing plans.● Increased revenue 130% year over year.

Responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with GM to deliver winning products.● Developed a team to implement strategy and delivered on objectives.● Developed partnerships and relationships with third parties to meet strategic objectives.● Developed the core positioning and messaging for the product.● Led a team of six members to double the number of Monthly Active People within 3 months.

● Managed daily activities with PR, press and communications agencies.● Briefed the press and analysts, press releases and going on press campaigns.● Made sure that campaigns run to deadline and on budget.● In charge of researching, planning and developing the telecom and media policy.