Eve Heidemann Email & Phone Number

Regional leadership role, spearheading high-growth multi-channel marketing programs and brand development. Influential in connecting hundreds of thousands of humans to Blackbaud’s tech solutions across email, social, content syndication, paid digital, search engine marketing, partnerships, telemarketing, webinars, events, and tradeshows. • Built high-impact demand generation programs, driving brand awareness, pipeline generation, and revenue. • Led regional product launches and brand refreshes, leveraging global campaigns in the local market. • Improved campaign ROI by tracking key metrics and funnel analytics that show opportunities for optimisation.• Delved deep into defining buyer personas, journey stage content mapping, and identifying areas for growth. • Streamlined and managed lead processes, enabling automation of lead nurturing and sales acceleration.• Increased collaboration between the Sales, Customer Success, Partner, and Services teams, and across regions.Achievements• Sparked pre-funnel metrics of 125% of goal and 114% booking contribution, bolstered by data-driven market personas, story arcs, and content maps. • Developed go-to-market plans and data hygiene initiatives, delivering an above-target 150% MQL and 147% ARR outcome for a product relaunch. • Reimagined the regional partner marketing strategy to realise a YoY growth of +53% MQLs, +50% API connections, and +65% webinar registrations. • Awarded ‘We Work as One’ award for inspiring and mentoring global teams to produce more relevant and impactful lifecycle moments. • Recognised for leadership excellence, seconded to a Marketing Director role to lead the FY21 and FY23 marketing strategy and execution activities.

Sydney, Australia

Building unforgettable marketing programs promoting Blackbaud’s nonprofit tech solutions, and creating event experiences that grow Blackbaud’s community across in-person, virtual, and hybrid formats. Instrumental in shaping the flagship two-day tech conference, attracting more than 350 attendees and twelve sponsors. • Created multi-channel marketing campaigns, generating brand awareness and demand. • Ignited 110% year-on-year registration growth, positioning Blackbaud as a nonprofit thought leader. • Led creation of a fully branded event app and website design, amping up engagement through gamification. • Curated 28 immersive events each year, including user groups, thought leadership, and product webinars. • Contributed to a 6-month marketing automation project, developing workflows to build and scale campaigns.• Won FIA’s ‘Best Tradeshow Stand’ 3x for delivering highly engaging and interactive attendee experiences.

Sydney, Australia

Crystallised a compelling value proposition and built a custom artwork and design consultancy from the ground up. Celebrated for putting ideas into images that fuel emotion, forge cultures, and generate value. • Created over 75 bespoke designs, using spray paint, watercolour and photography mediums. • Diversified revenue generation by sharing artwork at local markets and with a global audience on Etsy. • Doubled a Neuro-physiotherapist’s ANZ brand awareness by designing digital assets and training material.

Sydney Cbd

Recruited to drive strategy, delivery and performance on brand, product, segment and relationship marketing activities and campaigns. Instrumental in designing an operating model that enabled rapid execution and results. • Spearheaded end-to-end marketing services, including a brand refresh and website redesign. • Launched and managed a quarterly magazine, negotiating better deals and revenue outcomes. • Managed 35 annual events, spanning 1,500 attendee forums, educational roadshows, and international tours. • Maximised revenue creation in 6 months by developing a marketing campaign and event framework. • Built a cashflow management model, embedding a monthly ritual for budget tracking and ROI reporting.

Chamonix, France

Management of day-to-day business operations for a transfer logistics company in the tourism industry. Such responsibilities included: - Managing office operations and procedures- Accounts payable/receivable- Customer service / reception duties- Logistical planning of vehicle transportation- Online marketing- Liaising with associates, service providers and suppliers - Management of all office supplies and contracts- Staff inductions- Organisation of internal events

Chamonix, France

Event management and marketing for a medium-sized hotel/bar/ restaurant specialising in action sports. Hired to bring people together through head-turning, jaw-dropping live experiences including sport events, parties and film premieres. Renowned for blending creativity with precision planning to deliver unique moments that move, inspire and engage people.

Chamonix, France

Initiation, implementation and ongoing management of an online tourist information resource. Responsibilities included:- Content writing and editing- Website management and SEO- Marketing (online and print) - Graphic design- Client liaising- Brand development

Chamonix, France

Management and production of a bi-lingual nightlife and events guide (2000 copies fortnightly, 80+ distribution points) and website. Such responsibilities were:- Graphic design of guide and other marketing collateral- Development and execution of marketing plans - Content writing and editing- Website management and SEO- Brand development- Event organisation and management- Business Development- Client liaising- Budgeting and administration

Master’S Degree, Political Science

Political Science and International Development Studies

Diploma, Marketing Communications

Certificate, Graphic Design

Certificate, Accounting For Small Businesses