Eveline Wendland Email & Phone Number

Dublin, Ie

Dublin, County Dublin, Ireland

• Enhance user experience across web and mobile (iOS and Android) platforms.• Design of new features from research and ideation to prototyping, handover and QA.• Structure and implementation of DesignOps with close collaboration with stakeholders.• Optimisation and maintenance of design system and guidelines to ensure consistency and scalability across platforms.

Galway, County Galway, Ireland

Volunteer work with Picture & Word’s Design Team for a client’s website redesign project.• Conducted user research and usability tests.• Assisted with the UX strategy, connecting users’ needs with business goals.• Wireframes & Prototypes development.• Assisted with technical and usability evaluation.Achievements: In the first 3 months, the redesigned website tripled the business ROI, increased the number of visitors in +644%, the site activity by +161%, along with a rise of 30% on engagement rate.

Dublin, County Dublin, Ireland

• Conducted initial detailed design research and benchmark, identifying gaps and opportunities.• Ran usability evaluations along with accessibility and technical analysis of digital applications and websites.• Populated reports reviewing user experience best practices.Achievement: Provided a clear scenario of industry's design gaps and opportunities for future business development.*Internship connected to the completion of the MSc in Digital Marketing & Analytics Programme, from Dublin Business School.

Porto Alegre, Rio Grande Do Sul, Brazil

• Assisted with mapping the client’s brand positioning, brand equity, values, and competitive features, along with competitors landscape and customer segmentation, personas and journey maps.• Managed and conducted research groups, interviews and surveys, alongside a variety of secondary data to monitor cultural and social trends and their impact on consumers’ behaviours and perceptions.• Partnered with internal leaders to strategise brand and campaign ideas from conception through execution, providing concise information on the product, consumers and market trends.• Populated content for reports and presented recommendations based on insights to clients and other agency staff.Achievements:• Developed strategically targeted list of data and insights aligned to the client and its campaign's objectives which built brand/consumer value.• Utilised accurate, creative and actionable insights from business data, as well as primary and secondary research, to create measurable change for client's customers, from communications to services.• Prepared insights reports that led the way to successful campaign ideas and concepts, along with communications strategies.

Porto Alegre, Rio Grande Do Sul, Brazil

• Helped identify target audiences and plan media campaigns (selecting creative media formats, exposure to negotiation, production, and execution).• Compared and negotiated rates, ad space and airtime, optimizing plans and budgets according to the best media mix.• Managed budget and ad schedules, ensuring proper delivery of advertisements.Achievements:• Created insights regarding consumers media engagement habits and built media plans which led to successful campaigns, achieving KPIs including awareness, website traffic/POS footfall and conversion. • Successfully managed campaign and projects’ timelines and budgets, which varied between R$ 1K and R$ 1.5M, to ensure goals were in line and programs were executed on time while providing follow-up communications of expectations to internal departments and the clients.

Porto Alegre, Rio Grande Do Sul, Brazil

Porto Alegre, Rio Grande Do Sul, Brazil

• Responsible for the graphic and digital design of the internal and institutional communication materials.• Assisted in the strategy and execution of campaigns and actions aimed at the employees.• Implemented internal communications strategies through e-mail marketing, posters and events.Achievement: Implemented graphic design best practices, facilitating effective internal communications across the company (today known as Coca-Cola FEMSA).

Porto Alegre, Rio Grande Do Sul, Brazil

• Responsible for designing creative art and packaging projects, Point of Sale (POS) materials, along with print and digital ads.• Ensured POS and packaging printing standards, respecting the image policies of the brands Neugebauer and Mu-Mu.• Evaluated economical solutions for packaging materials, seeking to reduce the Cost of Goods Sold (COGS) of products with the Research & Development Department. Achievement: Promoted to In-House Graphic Designer at Vonpar (company that owned Neugebauer at the time), in the Internal Communications team, due to outstanding work performance.

Gravataí, Rio Grande Do Sul, Brazil

• Responsible for designing the layout of most sections of the magazine, including cover and back cover, and choice of best printing methods.• Assisted on the digital editing and retouching of images on Photoshop.• Design and art direction of print ads for small clients.Achievement: Implemented graphic design best practices, ensuring efficient and pleasing visual communication in all tasks.

Gravataí, Rio Grande Do Sul, Brazil

• Responsible for the layout of the City Hall official newspaper and the design of graphic materials and campaigns for the other departments of the City Hall.• Contacted clients and prepared briefings, identifying business goals and objectives.• Negotiated rates of print media production and application with suppliers.Achievement: Implemented best graphic design and advertising practices.

Professional Diploma, User Experience (Ux) Design, Distinction

Master Of Science, Digital Marketing & Analytics, 1.1

Modules included: • Strategic Thinking in the Digital Age • Digital Design and Development • Web Marketing Management and Metrics •.

Bachelor Of Arts, Advertising, 1.1

Activities and Societies: Scientific Research Group Final dissertation: Purpose in Advertising: an analysis of the perception of consumers.

Higher Certificate, Graphic Design

Completed 3 semesters of the programme.