Develop and lead strategic objectives in the areas of codes and standards, permitting and inspection, technical services that support workforce development and environmental and social governance initiatives, including sustainability in design, deployment, and end-of-life management for the member association and industry-at-large.Continue leading key initiatives in technical areas of the solar industry to drive achievement of SEIA’s Solar+ Decade goals and help members and industry to better mitigate risks in the widespread adoption and establishment of solar energy as a significant contributor to the U.S energy portfolio. This includes providing core strategic guidance and input into SolarAPP+, a software platform and initiative to streamline and effectuate instant solar permitting across the U.S., as led by NREL and funded by the Department of Energy’s Office of Technology Transfer. Collaborate and align with SEIA’s strong, unparalleled federal and state policy representation, industry research, communications and member management leaders under the CEO and board’s direction to further amplify and extend the role and impact of solar in the U.S. energy mix. Also, continue expansion of SEIA’s work in operations & maintenance, quality assurance, installer safety, SEIA’s core national and regional conferences and events, and technical resources and education.

Leads SEIA's codes and standards and environmental, health and safety (EHS) initiatives by leveraging SEIA's core strengths in convening stakeholder groups, collaborating on market advancing initiatives and building strong relationships that power a strong solar industry. Responsible for creating and implementing the vision necessarily to create an open, solar-friendly market through codes and standards work throughout the solar value chain. Leads the SEIA's team of staff and partners and advocacy efforts. Lead and collaborate with consultants and members on key technical issues to ensure the continued development of a solar friendly market for product commercialization and installation.Leads SEIA’s vision and activities with the following member groups: - Corporate Social Responsibility Committee which includes the PV Recycling Working Group - Installer Safety & Workforce Development Working Group- Quality Assurance Working Group - Operations & Maintenance Working Group- Codes & Standards Working Group which includes the Corrosion Protection Task Group- Mounting Systems Manufacturers CommitteeThese groups collaborate on convening industry on important issues such as state and federal regulation, improving product standards consistency, developing solar friendly codes development and maintenance, establishing training and best practices, improving workforce and professional development and creating the programs which contribute to sustainability of the solar industry.Key collaborative to design, develop and implement the Solar Automated Permit Processing (SolarAPP) platform with colleagues at NREL, RMI, and others via a grant from the U.S. DOE.Creates industry-convening events, conferences, collaboration sessions to identify, develop and implement industry-growth initiatives that create a market environment for growth and that is facilitated by industry and member leadership.

Currently serving on the Board of Directors, as Treasurer, and a member of the Executive Committee. The SolarAPP Foundation is the lP license holder from NREL/ASE as a U.S. Department of Energy funded project of the innovative, automated permit processing software program.

Provide guidance to the UMGC M.S. program in environmental management. Observe and provide feedback on M.S. student candidates' capstone projects, including providing insights into current challenges and opportunities from the holistic solar and storage industry perspective.

Committee member of the voluntary multi-stakeholder group and consensus body that develops and approves revisions to the R2 standard that covers responsible practices for used electronics and now includes solar panels.

Serving in SEIA’s board seat and representing the industry in the REpowering Schools initiative to bring knowledge and future career opportunities to students sooner.

Lead the convening and collaboration of international solar industry associations to collaborate and drive alignment of market standards and requirements to expand solar markets globally.

Drove strategic growth for $300,000,000 division on global level, including leading global senior management team to close $10,000,000 revenue gap in four months. Managed team of thirteen business development managers driving strategic growth on global basis. Led business and strategy effectively for senior leadership (C-level and VPs) in the energy sector to major external stakeholders in regulatory, government and industry environments, including speaking at tradeshows, industry events and conferences, and participating in smaller consortia meetings and discussions.

Co-founded council to establish a stakeholder-based forum in which UL seeks guidance and advice on industry trends, updates and considerations.The Renewable Energy Council was formed to assist and advise UL on key safety, performance, and quality issues that affect commercialization within the sector.The Renewable Energy Council consists of multiple stakeholders representing the renewable energy sectors – such as solar, wind, batteries and energy storage systems, and biofuels – and along the value chain of energy generation, distribution, transmission and consumption. The Council gathers input, advice, expertise and guidance on key topics such as the standards development and management, development and sustainability of service programs and on navigating UL’s engagement within the energy industry as a whole.Membership includes constituents from research institutes and universities, supply chain companies, power plant developers/owners/operators, utility operators and regulators, AHJs, investors, insurance and service firms who all participate and contribute to the wide-spread adoption of renewable energy technology.

Create, lead and execute market growth strategy on a global landscape that firmly establishes UL as the leading service provider to industry in our core business of testing, inspection and certification, in standards development and management and create and launch innovative new services throughout the value chain that drive our customers' successful and that contribute significantly to the further adoption of solar worldwide.

Managed business strategy for renewable energy and gas & oil sectors. Developed and supported VP/GM and chief engineer in annual revenue plans focused on renewable energy technologies such as solar, wind, and biofuels to develop market research, go-to-market programs for new service development in global market. Managed team of ten business development managers focused on renewable energy technologies such as solar, wind, and biofuels tasked to develop market research, go-to-market programs for new service development in global markets, including working with channel partners and large customers.

Directed renewable energy and automotive sectors. Built marketing and sales strategies world-wide with regional management, including industry engagement, marketing events, and sales campaigns. Directed cross-functional global team to build and operate laboratories specializing in PV technology testing and certification services. Created and led value-chain oriented strategy to establish and provide multiple new services beyond core traditional portfolio to expand customer base and position company as full-service provider.

Managed North American renewable energy and automotive sectors - primarily for business strategy, market research, service development, marketing, and sales programs. Responsible for creating an on-boarding program for new executives covering P&L and financial management, legal and contracts knowledge, marketing, and sales strategies. Held global commercial responsibility for solar/PV industry to build business world-wide based upon new global capability in solar testing and certification services in five countries.

Developed and implemented strategic business unit structure including sales/marketing metrics, tools and reporting. Worked with all necessary functional groups (IT, finance, administration, operations) to create tools and implement. Implemented sales incentive payout program with regional sales director based upon new customer and increased share of wallet incentives. Developed functional requirements for internal system to be programmed and built.

Researched, developed market strategy and analytics to support business and new service development. Implemented new services, including marketing campaigns, sales training.

Provided marketing strategy and analytics to support go-to-market strategy.

Implemented market strategy and monitored analytics to support business development.

Carried out regional sales outside/inside for quality audit services. Increased customer base 6X in six months through aggressive marketing/sales campaigns.

Provided engineering support for certification projects in refrigeration, HVAC, cooking equipment/appliances, power distribution equipment, and components.