Evelyn Chou Email & Phone Number

Raleigh, North Carolina, Us

Lead the Embedded Analytics product portfolio, empowering B2B companies to develop and deploy data products on-prem and in the cloud. Drive commercialization and growth strategy across all functions to boost Bookings, Revenue (ARR), and Retention.

Mountain View, Ca, Us

Built a platform MVP leveraging Generative AI and human-in-the-loop reinforced training to improve user productivity by 25% at Coursera (COUR), a massive open online courses (MOOC) platform with multi-sided segments: 100+ million Consumers, 1,000+ Enterprises, and 250+ Platform users. • Manage quarterly and annual product planning alongside Engineering, Design, and Data teams, accelerating time-to-market and driving product-led-growth (PLG).• Enhance accessibility features on web and mobile through feature prioritization and dependency resolution.• Design and implement user data processing workflows to facilitate Degrees acquisition and ensure GDPR compliance.• Operationalize the product development lifecycle (PDLC) by leveraging Agile and Lean Six Sigma (LSS) methodologies.

Bethesda, Md, Us

Built a 0 to 1 Data Product team within the Marketing Technology function and streamlined third-party marketing, CRM, and advertising tools along with the in-house data warehouse at Lockheed Martin, one of the largest Defense Tech companies with worldwide operations. My team enabled MarTech and data innovation across all four business units, including Aeronautics, Missiles and Fire Control, Rotary and Mission Systems, and Space. • Compartmentalize MarTech content management systems (CMS) and integrating them with individual business unit workflows, automating 35% of reporting.• Implement Natural Language Processing (NLP) and Machine Learning (ML) techniques, including supervised training, to enhance sentiment analysis, address false positives/negatives, and improve accuracy by 5% MoM.

San Francisco, California, Us

Increased supply hours by 10% while simultaneously reducing the cost of acquisition (CAC) in Tier 1 markets through strategic implementation of Driver Guarantee and Referral tactics, ensuring sustained long-term marketplace health by integrating a predictive lifetime value (LTV) model into the go-to-market (GTM) strategy.• Launch attribution and lifetime value (LTV) models to optimize cost per acquisition and retention, collaborating closely with marketing and data science teams.• Develop acquisition features such as Guarantees and Referrals to enhance top-of-funnel (ToF) supply.• Support operational initiatives including driver onboarding, driver/courier conversion, and Ride expansion in Japan (APAC).

Mclean, Va, Us

Hired to oversee the user journey on the web, with an expanded role encompassing mobile web and native app environments. Strategically developed a robust data clickstream platform by outlining product strategy and bolstering technical capabilities, including data pipeline, infrastructure, and data warehouse, effectively mitigating a financial risk of $XM associated with replacing a legacy third-party Marketing Technology platform.• Launch microservices by partnering with software engineers and architects, resulting in the rapid standardization and enhancement of the user experience across web and mobile platforms.• Enhance feature improvement initiatives by implementing an event module and data taxonomy, facilitating segmentation, funnel analysis, and personalization based on user journey data.• Integrate design thinking best practices into internal platforms and tooling, leading to a notable 15% improvement in Product and XFN NPS.

San Francisco, Ca, Us

Renowned for its fusion of creativity and technology, AKQA is an advertising agency with footprint across 50 countries. The diversified clientele provided me with the platform to ground strategies in market research and product analytics, contributing significantly to their portfolio.• Launch the United States Postal Service digital experience, which included mobile sites, Commerce, and an augmented reality app.• Design product analytics solution for other clients including Verizon and Barclay Cards.

Boston, Massachusetts, Us

Digitas is a full-service agency under the Publicis Groupe. I played a pivotal role in launching the Chevy Performance “Build Your Own Vehicle” feature by actively participating in user research, OEM jam sessions, and go-to-market (GTM) plans.• Facilitate digital transformation feature development process for General Motors and its original equipment manufacturers (OEM), enhancing user acquisition and conversion.• Design a tiered digital portfolio to increase user acquisition and conversion rates for General Motors, resulting in a 15% improvement in cost per acquisition (CAC) through integrated marketing/advertising planning and feature prioritization.

Master, Business Administration

Executive Education, Hbx, Strategy And Leadership

Growth Series; Retention & Engagement; Data For Product Managers