Evelyn Mukherjee Email & Phone Number

Stamford, Connecticut, United States

Stamford, Connecticut, United States

Brooklyn, New York, United States

Wellesley, Massachusetts, United States

- Develop social media plans and strategy that align with club goals- Gather content for Instagram and Facebook posts- Analyze posts and engagement through Instagram analytics- Facebook insights (June 16-July 13 2021): Overall post reach increased by 76%, post engagement increased by 457%, and page views increased by 59%. Average engagement rate per post is 3.88%.

- Led events team to plan events within organization

- Worked as a research assistant on two research studies regarding media dissemination and misinformation - Developed and edited code sheets to improve overall ICR (Inter-Coder Reliability) - Research projects included performing sentiment analysis on datasets provided by Twitter API

- Give young skaters a hands on experience with ice skating of all disciplines, including hockey and figure skating- Teach basic skills under the USA Learn to Skate curriculum - Troubleshoot with skaters and show them how to fix specific problems in their skating for better technique

- Draft weekly content plans in accordance to the marketing calendar to assure product and brand messaging aligns- Developed and now manage GLU's brand ambassador program with over 30+ #GLUGirls - Create graphics and captions for Instagram, videos for TikTok, and copy for emails- Write blog posts for the #GLUGirl Guide (One increased site traffic by over 40% 24 hours after posting)- Collaborate with graphic designers to make sure content is on schedule- Use various platforms… Show more - Draft weekly content plans in accordance to the marketing calendar to assure product and brand messaging aligns- Developed and now manage GLU's brand ambassador program with over 30+ #GLUGirls - Create graphics and captions for Instagram, videos for TikTok, and copy for emails- Write blog posts for the #GLUGirl Guide (One increased site traffic by over 40% 24 hours after posting)- Collaborate with graphic designers to make sure content is on schedule- Use various platforms such as Shopify, Klaviyo, Hotjar, Sked Social, Instagram Analytics, TikTok Business Suite, and Canva Show less

- Collaborated with E-board to discuss schedule adjustments due to COVID-19- Planned and ran team bonding events including socially distanced walks and zoom calls- Sanitized and checked ice rink boards and seating after practices

- Worked in a fast paced setting to sell food and clothing to customers - Trained over five new employees including proper etiquette, store maintenance, cleaning policies, and cash register training- Assisted in checking inventory, creating the work schedule, and financial planning- Created signs and menus to increase customer interactions and sales (Seasonal- May through August)

Greater New York City Area

Masters Degree, Data Analytics And Visualization

Bachelor'S Degree, Advertising

Minor in Business Administration and Management

High School Diploma, 6-12

Activities and Societies: Judiciary President, Ice Hockey Team Captain, and member of President's Council