Masud Ali

Masud Ali Email and Phone Number

Assistant Manager - Ad Operations | OEM Inventory | Xiaomi 🤝 Xapads | Core Agency Partner | (ex-Collectcent, Vihit Digital) @ Xapads Media
noida, uttar pradesh, india
Masud Ali's Location
Gurugram, Haryana, India, India
Masud Ali's Contact Details

Masud Ali work email

Masud Ali personal email

n/a
About Masud Ali

👋🏻 Hi there, I'm Masud.👦🏻 I began my journey in Digital Marketing as an Executive Officer, and over the years, my passion for self-improvement has driven me to grow in various marketing roles. This constant drive to learn has helped me excel in different areas of advertising.I have over 7 years of experience in the advertising industry, specializing in ad operations. I'm skilled at managing DSP and OEM panels, and I currently work with Xiaomi’s core OEM partner with Xapads. I've successfully managed a range of projects, including DSP & SSP management, OEM partnerships, Programmatic buying, and Account Management. My experience covers multiple campaign types such as Acquisition (CPI), mVAS, Branding, BFSI, and Search Arbitrage. I'm also certified in Google Ad Manager. (You can check out the DSPs that i've worked- https://bit.ly/3YKY7uA)⌚️Looking ahead, I aspire to become a leading business figure in SEA, collaborating with diverse teams and contributing to both organizational and personal growth. For more details about my experience and work, feel free to connect!

Masud Ali's Current Company Details
Xapads Media

Xapads Media

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Assistant Manager - Ad Operations | OEM Inventory | Xiaomi 🤝 Xapads | Core Agency Partner | (ex-Collectcent, Vihit Digital)
noida, uttar pradesh, india
Website:
xapads.com
Employees:
96
Masud Ali Work Experience Details
  • Xapads Media
    Assistant Manager - Ad Operations
    Xapads Media May 2023 - Present
    Noida, Uttar Pradesh, India
    - Manage and optimize CPI and CPA campaigns on Xiaomi Ads, a leading OEM platform, to ensure successful performance.- Plan strategically and implement campaigns effectively to achieve optimal results.- Analyze and optimize campaigns daily, ensuring efficiency and meeting key performance indicators (KPIs).- Follow Profit & Loss (P&L) guidelines to manage campaign budgets and deliver results within budget.- Consistently deliver campaigns on time, staying committed to project timelines and completion.- Monitor and adjust placements and accounts regularly to maintain high performance.
  • Vihit Digital
    Account Manager
    Vihit Digital Apr 2022 - Mar 2023
    Gurugram, Haryana, India
    - Onboard publishers for all MMP campaigns and ensure successful delivery.- Manage the launch, implementation, tracking, and evaluation of marketing campaigns.- Oversee publishers' accounts and provide regular advice and support.- Regularly monitor Profit & Loss (P&L) and manage campaign budgets effectively.
  • Collectcent
    Media Buyer
    Collectcent Apr 2019 - Apr 2022
    Gurugram, Haryana, India
    - Managed campaigns across DSP platforms for BFSI, Sweepstakes, Performance, mVAS, Branding, and Search Arbitrage verticals.- Led a team for CPI performance marketing, managing app campaigns on Unity, Mintegral, and Verizon (Yahoo), running over 100 campaigns.- Managed Search Arbitrage campaigns on platforms such as Taboola, Outbrain, RevContent, and Facebook Ads, handling a monthly budget of 40 LAKHS INR.- Set up and optimized programmatic campaigns, ensuring KPIs were met and fraud scores remained low.- Prepared Profit & Loss (P&L) sheets to track campaign budgets, performance, and profitability.- Delivered campaigns on time, resulting in increased budgets and successful campaign outcomes.
  • Collectcent
    Ad Operations Specialist
    Collectcent Apr 2017 - Apr 2019
    Gurugram, Haryana, India
    This time at Collectcent, I handled the full process of ad operations to make sure campaigns ran smoothly.Key Responsibilities:- Checked and reported server errors and tickets to the tech team.- Created daily performance reports for mVAS campaigns and provided necessary support like making briefs, adding URLs, and offers for the CS/AM team.- Managed daily tasks and performance of assigned mVAS campaigns for specific regions (GEOs).- Completed campaign validations at the end of each month.- Prepared P&L reports to track budgets and campaign performance.

Masud Ali Education Details

Frequently Asked Questions about Masud Ali

What company does Masud Ali work for?

Masud Ali works for Xapads Media

What is Masud Ali's role at the current company?

Masud Ali's current role is Assistant Manager - Ad Operations | OEM Inventory | Xiaomi 🤝 Xapads | Core Agency Partner | (ex-Collectcent, Vihit Digital).

What is Masud Ali's email address?

Masud Ali's email address is ma****@****ads.com

What schools did Masud Ali attend?

Masud Ali attended Mangalayatan University, Aligarh, National Institute Of Open Schooling (Nios), National Institute Of Open Schooling (Nios).

Who are Masud Ali's colleagues?

Masud Ali's colleagues are Varun Srivastava, Shweta Dhond, Abhijeet Kumar Singh, Nyvorlas Bileth, Dzhamilya Khodzhanova, Daya Prajapati, Chandradeep Singh.

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