Masud Ali Email & Phone Number

Noida, Uttar Pradesh, India

- Manage and optimize CPI and CPA campaigns on Xiaomi Ads, a leading OEM platform, to ensure successful performance.- Plan strategically and implement campaigns effectively to achieve optimal results.- Analyze and optimize campaigns daily, ensuring efficiency and meeting key performance indicators (KPIs).- Follow Profit & Loss (P&L) guidelines to manage campaign budgets and deliver results within budget.- Consistently deliver campaigns on time, staying committed to project timelines and completion.- Monitor and adjust placements and accounts regularly to maintain high performance.

Gurugram, Haryana, India

- Onboard publishers for all MMP campaigns and ensure successful delivery.- Manage the launch, implementation, tracking, and evaluation of marketing campaigns.- Oversee publishers' accounts and provide regular advice and support.- Regularly monitor Profit & Loss (P&L) and manage campaign budgets effectively.

Gurugram, Haryana, India

- Managed campaigns across DSP platforms for BFSI, Sweepstakes, Performance, mVAS, Branding, and Search Arbitrage verticals.- Led a team for CPI performance marketing, managing app campaigns on Unity, Mintegral, and Verizon (Yahoo), running over 100 campaigns.- Managed Search Arbitrage campaigns on platforms such as Taboola, Outbrain, RevContent, and Facebook Ads, handling a monthly budget of 40 LAKHS INR.- Set up and optimized programmatic campaigns, ensuring KPIs were met and fraud scores remained low.- Prepared Profit & Loss (P&L) sheets to track campaign budgets, performance, and profitability.- Delivered campaigns on time, resulting in increased budgets and successful campaign outcomes.

Gurugram, Haryana, India

This time at Collectcent, I handled the full process of ad operations to make sure campaigns ran smoothly.Key Responsibilities:- Checked and reported server errors and tickets to the tech team.- Created daily performance reports for mVAS campaigns and provided necessary support like making briefs, adding URLs, and offers for the CS/AM team.- Managed daily tasks and performance of assigned mVAS campaigns for specific regions (GEOs).- Completed campaign validations at the end of each month.- Prepared P&L reports to track budgets and campaign performance.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Higher Senior Secondary, Business/Commerce, General, 62.8%

Senior Secondary, General Studies, 66.8%