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A career enriched with over 17 years experience in Sales, Customer & Trade Marketing and Sales Administration reflecting pioneering experience and record breaking performance in the FMCG industries. Accepting new challenges & driving new business initiatives through dealer network in rural and urban, establishing strategic partnership and dealer relationship to increase channel revenue. • Sound knowledge in sale, marketing, distribution models and in-depth information of both the market place and capabilities and complexities of products handled.• Strong affinity in building and maintaining relationships with across all levels of staff, customers, vendors, and business units.• Well organized with a track record that demonstrates self-motivation, creativity, initiative to achieve both personnel and corporate goals.• Demonstrated ability to select, train and retain self-motivated team & man management.• Multi-cultural international business experience.
C.G. Foods Ltd.
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Chief Executive Officer - BangladeshC.G. Foods Ltd. Nov 2019 - Present
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Country Director - BangladeshCavinkare Apr 2008 - Nov 2019Senior Country Manager -Bangladesh & Nepal• Profit Centre Head• Sales, Marketing & Operations• New Business Development.
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Business Development Manager - BangladeshColgate-Palmolive India Apr 2004 - Mar 2007Building outstanding relationships with business associates, key distributor leaders and helping build/support the team to drive and grow the business.Monitoring and managing all operations in the areas of Sales& Marketing, commercial processes, distributor customer services, training and all other backend support functions.Develop, facilitate, articulate and implement sales & customer marketing strategies through JV sales team of 1 NSM, 8 RSM, 48 ASM/SO, 176 SR, 273 Distributors and 19 Depots.Distributor/Customer Contact Programs.Achievement of sales target, distribution expansion plan and market shares.Manage budgets.Manage inventory, warehouse and distribution operations.Manage Company’s reputation.
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Regional Trade Marketing ManagerEastern India Jun 2002 - Mar 2004Developing segment-wise and channel-wise Sales plan.Planning and execution of “Launch of New Products”.Managing G2N and achieving Sales Volume and Value Budgets.Designing customer marketing initiatives through consumer/shopper insights and research.Pivotal role in Business Planning Process (forecasting) for Eastern India.Formulate 360 degree promotion to drive growth.
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Senior District ManagerColgate Palmolive May 1998 - Feb 2002• Achieving Business including Sales Goals• Man-management which involves leading, motivating, up gradation of skills and techniques of sales force, stockists, super-stockists, stockists’ salesmen and pilot salesmen.• Rural infrastructure building through Rural Promo Van synergy and super-stockists to target coverage of all 2000 plus villages directly which helped in increased reach and sales volume.• Develop Urban/Rural Feeder Wholesale channel to maximize sales of our product.• Initiating ‘programs’ and leading my team from the front to ensure that entire sales team including distributors achieve their individual’s business target. -
Associate Sales ManagerColgate-Palmolive India Jun 1998 - Jan 1999Achieving Business including Sales GoalsMan-management which involves leading, motivating, up gradation of skills and techniques of sales force, stockists, super-stockists, stockists’ salesmen and pilot salesmen.Rural infrastructure building through Rural Promo Van synergy and super-stockists to target coverage of all 2000 plus villages directly which helped in increased reach and sales volume.Develop Urban/Rural Feeder Wholesale channel to maximize sales of our product.Initiating ‘programs’ and leading my team from the front to ensure that entire sales team including distributors achieve their individual’s business target.
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Regional Coordinating OfficerBranch Kolkata And Lucknow Nov 1997 - May 1998Mumbai.Some of the key responsibilities were to oversee the smooth functioning of sales administration in these Branches, which included promo spending, accounts receivables, customer service, recruitment, target setting, prize money rules, etc.
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Sales OfficerColgate-Palmolive India Jan 1997 - Sep 19979 months cross-functional exposure in the field to get in depth knowledge of Sales
Masud Ali Skills
Masud Ali Education Details
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Post Grad Dip In Com ScPg Diploma In Computer Science -
B.ComComputer Science -
Assembly Of God Church School
Frequently Asked Questions about Masud Ali
What company does Masud Ali work for?
Masud Ali works for C.g. Foods Ltd.
What is Masud Ali's role at the current company?
Masud Ali's current role is Chief Executive Officer- Bangladesh.
What is Masud Ali's email address?
Masud Ali's email address is ma****@****o.co.in
What schools did Masud Ali attend?
Masud Ali attended Post Grad Dip In Com Sc, B.com, Assembly Of God Church School.
What skills is Masud Ali known for?
Masud Ali has skills like Fmcg, New Business Development, Sales Management, Key Account Management, Team Management, Distributed Team Management, Trade Marketing, Market Research, Sales Operations, Competitive Analysis, Cross Functional Team Leadership, Brand Management.
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