Strategic Content Video Production, Media Trainer, Issues and Reputation Management (Wisconsin), Media Relations, Alternate Public Information Officer for Hospital Incident Command System (HICS).• Successfully created and implemented a media training program for Mayo Clinic Health System which, to date, has trained 150+ physicians and leaders in Wisconsin and Minnesota with cost-savings of $300K+ to the organization and prepared medical providers for national and regional media… Show more Strategic Content Video Production, Media Trainer, Issues and Reputation Management (Wisconsin), Media Relations, Alternate Public Information Officer for Hospital Incident Command System (HICS).• Successfully created and implemented a media training program for Mayo Clinic Health System which, to date, has trained 150+ physicians and leaders in Wisconsin and Minnesota with cost-savings of $300K+ to the organization and prepared medical providers for national and regional media interview requests. • Modernized media training content, created deliverables, developed post-training measurement tool, and provide customized training sessions.• Streamlined and standardized video best practices for the organization, led the refresh of provider videos for all regions, and oversee and optimize the annual video production budget for Mayo Clinic Health System.• Doubled number of subscribers to the Mayo Clinic Health System YouTube channel, increased views 25%, increased total watch time 30%, and doubled end-screen clicks in one year.• Responsible annually for the production and publishing of 200+ videos to support the operational and strategic marketing goals of the organization. • Led a team of communication professionals to manage and mitigate potential issues and reputational threats across all Mayo Clinic Health System locations in Wisconsin. Trusted to maintain the highest levels of confidentiality among senior leadership.• Create and successfully implement comprehensive and complex communication plans that are reviewed and approved by top Mayo Clinic Health System leadership and also the CEO of Mayo Clinic.• Collaborated with senior leadership to assess and monitor internal and external threats and developed communication tactics to facilitate reputational recovery.• Skilled in project management, relationship building, working with vendors and multiple cross-functional teams and meeting tight deadlines. Effective visual storyteller and writer. Show less

• Established a content marketing communications team for Mayo Clinic Health System in northwest Wisconsin and developed best practices and strategies to positively impact public perception and increase brand preference.• Work with senior management and physician leaders to develop communication tactics to promote Mayo Clinic Health System. • Work closely with members of local & national media to maintain trusted relationships and develop story ideas. • Video production… Show more • Established a content marketing communications team for Mayo Clinic Health System in northwest Wisconsin and developed best practices and strategies to positively impact public perception and increase brand preference.• Work with senior management and physician leaders to develop communication tactics to promote Mayo Clinic Health System. • Work closely with members of local & national media to maintain trusted relationships and develop story ideas. • Video production producer/writer for special projects, voice-over talent for phone messaging system, event photographer. Show less

In 2008, my daughter was diagnosed with type 1 diabetes, and it inspired our family to create a donor-advised fund committed to providing comfort to children receiving medical care. We offer financial grants to provide new toys, stuffed animals and books to children, bringing them joy and distraction during a difficult time. To date, we have distributed over $300,000 in grants and items to help support this cause with donations to hospitals and clinics in all 50 states, the District of… Show more In 2008, my daughter was diagnosed with type 1 diabetes, and it inspired our family to create a donor-advised fund committed to providing comfort to children receiving medical care. We offer financial grants to provide new toys, stuffed animals and books to children, bringing them joy and distraction during a difficult time. To date, we have distributed over $300,000 in grants and items to help support this cause with donations to hospitals and clinics in all 50 states, the District of Columbia, Canada, Puerto Rico and Mexico. This fund is held with the Eau Claire Community Foundation. "The Heart of Healing - One Smile at a Time" www.KatharinesWish.org Show less

Marketing Consultant & Creative Services Specialist - Driving Results through Strategic Planning & Creative Execution.As a marketing consultant and creative services specialist, I have extensive experience developing and executing successful marketing strategies across multiple industries. My expertise includes developing budgets, creating compelling content, producing TV and radio commercials, script writing, social media management, on-camera and voiceover work, and event planning. My… Show more Marketing Consultant & Creative Services Specialist - Driving Results through Strategic Planning & Creative Execution.As a marketing consultant and creative services specialist, I have extensive experience developing and executing successful marketing strategies across multiple industries. My expertise includes developing budgets, creating compelling content, producing TV and radio commercials, script writing, social media management, on-camera and voiceover work, and event planning. My track record of driving results through strategic planning and creative execution helped businesses of all sizes achieve their marketing goals. Show less

As the Marketing Director for a market-leading automotive group with three dealerships and four strong industry franchises, I was responsible for developing, overseeing, and implementing the overall marketing and branding efforts which also included a company-wide brand refresh for the first time in 25 years. My expertise included cohesive branding strategy and implementation, creative content and media production, contract negotiations, media planning and buying, overseeing a high… Show more As the Marketing Director for a market-leading automotive group with three dealerships and four strong industry franchises, I was responsible for developing, overseeing, and implementing the overall marketing and branding efforts which also included a company-wide brand refresh for the first time in 25 years. My expertise included cohesive branding strategy and implementation, creative content and media production, contract negotiations, media planning and buying, overseeing a high six-figure annual budget, traditional and new media marketing tactics, franchise co-op management, and planning special events and community sponsorship activities.I worked closely with company owners and upper management and maintained strict confidentiality to ensure alignment with company goals and objectives. Show less

As a marketing consultant for an advertising agency specializing in broadcasting and media production, I collaborated and consulted with a variety of small and regional business owners to develop marketing strategies and advertising creative that aligned with their overall goals and objectives. My emphasis was on developing creative content for overall marketing branding cohesiveness and utilizing print, broadcast, and social media to reach their target audiences.I successfully… Show more As a marketing consultant for an advertising agency specializing in broadcasting and media production, I collaborated and consulted with a variety of small and regional business owners to develop marketing strategies and advertising creative that aligned with their overall goals and objectives. My emphasis was on developing creative content for overall marketing branding cohesiveness and utilizing print, broadcast, and social media to reach their target audiences.I successfully led the launch of several new product lines for clients through strategic and targeted marketing campaigns that increased brand awareness and revenue. I also developed and executed social media campaigns that engaged audiences and generated measurable ROI for clients.My expertise in marketing consulting, advertising, and media production, provided creative solutions for business owners that helped them stand out in a competitive market. Show less

As a Marketing and Public Relations Specialist, I was responsible for developing and executing marketing and public relations strategies for various business clients. My expertise included creating public relations events that garnered regional and national media attention, developing media training programs for clients, developing promotional campaigns, coordinating media buys, writing TV and radio scripts and press releases, and assisting in electronic media production. I emphasized a high… Show more As a Marketing and Public Relations Specialist, I was responsible for developing and executing marketing and public relations strategies for various business clients. My expertise included creating public relations events that garnered regional and national media attention, developing media training programs for clients, developing promotional campaigns, coordinating media buys, writing TV and radio scripts and press releases, and assisting in electronic media production. I emphasized a high level of customer service and communication to ensure that my clients received the best possible results. Show less

As the main weekday co-anchor for the 6 and 10 p.m. newscasts for an ABC affiliate, I provided accurate and engaging news coverage. I also produced the 10 p.m. newscast, responsible for content accuracy and pacing, resulting in multiple state "Best Newscast" awards from the Wisconsin Broadcasters Association. In addition, I was a field anchor for live coverage of special events such as Presidential visits and elections. I was the national winner of the Russell L. Cecil Medical Journalism Award… Show more As the main weekday co-anchor for the 6 and 10 p.m. newscasts for an ABC affiliate, I provided accurate and engaging news coverage. I also produced the 10 p.m. newscast, responsible for content accuracy and pacing, resulting in multiple state "Best Newscast" awards from the Wisconsin Broadcasters Association. In addition, I was a field anchor for live coverage of special events such as Presidential visits and elections. I was the national winner of the Russell L. Cecil Medical Journalism Award for enterprise reporting and also received a merit award for investigative reporting. Show less

As the Managing Editor/Anchor/Producer for a nationally recognized, award-winning daily live newscast, I ensured the accuracy and relevancy of all news stories. In 1996, our team won the National Hometown Video Festival Award for "Best Newscast for Local News" and was recognized by Minneapolis/St. Paul Magazine for "Best Local Newscast." I effectively led and coached a team of eight in the newsroom and assigned stories to reporters and videographers. Also, I anchored and produced the… Show more As the Managing Editor/Anchor/Producer for a nationally recognized, award-winning daily live newscast, I ensured the accuracy and relevancy of all news stories. In 1996, our team won the National Hometown Video Festival Award for "Best Newscast for Local News" and was recognized by Minneapolis/St. Paul Magazine for "Best Local Newscast." I effectively led and coached a team of eight in the newsroom and assigned stories to reporters and videographers. Also, I anchored and produced the daily weekday newscast and was the producer and lead anchor for special events programming, breaking news, and election coverage. As the lead health and legislative reporter, I interviewed numerous national and state legislators, government officials, and medical professionals. Show less