I'm a marketing & business strategist with a commercial eye and an analytical heart, based in Antwerp, Belgium. At the moment I work as commercial & strategy lead at Studio Hyperdrive, part of Hyperion Group. My expertise lies in gathering, analysing and applying marketing data and insights to achieve marketing & business results as effectively and efficiently as possible.I started my career as a PhD researcher on the effectiveness and privacy issues of personalized advertising. I published both qualitative and quantitative studies in top-ranked journals such as Computers in Human Behavior and Telematics & Informatics and I gave talks around the globe at conferences of the International Communication Association and European Advertising Academy. After, I worked 7 years as strategist and strategic director at international ad agency VML. Where I helped clients in HR, retail, FMCG, telco, media, non-profit, automotive, QSR and education with strategies for their campaigns, product launches and customer experience improvement. I am a regular guest lecturer at KU Leuven and UAntwerpen. Where I try to bring the insights from academia and practice together.www.evertvandenbroeck.be