Assistance in finding pain points based on data (primary and secondary), projectmanagement for adjusting monetization and assistance in the implementation ofinitiatives.

The product was mini-transformation of sales. I manage a team of 2 people(customer experience specialist and analyst). We focused on CX and voice ofmarket. My team and me did the full cycle of work on hypotheses for business:problem detection (primary market research), discussion with stakeholders, taskdecomposition, analytics + research, business case calculation andimplementation assistance.Results: At the end of the year, with the help of our initiatives, we increasedadditional revenue by 1.5% throughout the company. We also changed theapproach to the formation of the assortment with a greater bias on the voice ofclient and the market changings.

A full cycle of projects based on quantitative and qualitative (mixed) methodology: creation and validation of EVP (Employer Value Proposition) + creation and approval of reports on existing databases. Calculation of samples, questionnaire negotiation, launching and tracking field work, conducting focus groups and interviews, analyzing data and writing reports in Power Point and Excel format, presentation and discussion of the results.

A full cycle of conducting typical and ad-hoc quantitative projects: measuringloyalty, brand satisfaction, customer retention, etc. Calculation of prices,samples, questionnaire negotiation, launching and tracking field work, dataanalysis and writing reports in Power Point and Excel format, presentation anddiscussion of the results. Advised companies on the implementation of Internetof Things (IoT).

Assistance in conducting a full cycle of typical quantitative projects: advertisingtracking, brand health tracking, syndicated projects. Questionnaire coordination /upload with the client, compiling the questionnaire, launching and tracking fieldwork, analyzing data and writing reports in Power Point and Excel.

SMM-promotion, SEO-optimization, copywriting, rewriting, conducting surveysand analytics of the results, webinars, email newsletters, technical user support.During this work, I increased the number of subscribers on VKontakte by 27%(300 real subscribers), on LinkedIn by 516% (500 real subscribers), on Instagramby 454% (400 real subscribers). Developed a methodology and conducted 5 userand customer surveys and processed the results. Made over 30 email newslettersthrough mailchimp. Organized and delivered 6 webinars.