Eugene Kovalev Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Responsibilities:- Actively participate in various marketing preparations for conferences and attend these conferences in person, focusing on gaining a deeper understanding of the market and forming partnerships with other companies.- Develop and Execute Product Marketing Strategy. Identify target audience segments, positioning, and messaging, and create and implement effective product marketing strategy.- Project Management. Lead and manage marketing projects from inception to completion, ensuring all tasks are executed on time and within budget.- Cross-Functional collaboration. Work closely with copywriters, designers, product teams, and sales teams to align marketing efforts with product updates and a variety of events.- Go-to-Market Planning. Develop comprehensive go-to-market plans for new and existing product launches and events.- Performance Analysis and Reporting. Analyze the results of marketing activities, including campaign performance, lead generation, and customer engagement. Prepare detailed and insightful reports to present to stakeholders, and use data-driven insights to optimize future marketing efforts.Key Results:A press release announcement that reached a broad audience through multiple articles and a physical press conference.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Responsibilities: - Develop and Execute Product Marketing Strategy. Identify target audience segments, positioning, and messaging, and create and implement effective product marketing strategy.- Project Management. Lead and manage marketing projects from inception to completion, ensuring all tasks are executed on time and within budget.- Cross-Functional collaboration. Work closely with copywriters, designers, product teams, and sales teams to align marketing efforts with product updates and a variety of events.- Go-to-Market Planning. Develop comprehensive go-to-market plans for new and existing product launches and events.- Performance Analysis and Reporting. Analyze the results of marketing activities, including campaign performance, lead generation, and customer engagement. Prepare detailed and insightful reports to present to stakeholders, and use data-driven insights to optimize future marketing efforts.Key results: - I redesigned the lead flow, resulting in an increased conversion rate during the stage between the initial contact and application submission- Xsolla Rapid Rounds. I ensured that enough leads were generated for a successful event and perfect cross-team collaboration with more than five different teams involved in the project.- Prepared an adaptable plan of events for a year and planned a workflow and a timeline for these events.- Developed a strategy based on the results of marketing activities.- Conducted a series of webinars with invited speakers.

I participated in a part-time initiative aimed at scouting and evaluating games.Responsibilities:- Continuously seek out games with the potential to align with Xsolla and present them to our business developers.- Thoroughly assess and appraise games that pique Xsolla Funding's interest, identifying their potential for inclusion in the program, or offering recommendations for enhancing their current state.Key Results:- Several games were offered a partnership with Xsolla- Several games found an investor or publisher

Perm, Russia

- Developing general product vision and translating it into specific product features - Implementing long-term planning through regular road mapping- Working with multiple stakeholders to set up and achieve business goals- Improving and planning product development with development and sign teams to ensure business objectives fulfillment- Assisting the development team in keeping focus on crucial objectives and fulfilling them according set periods- Facilitating trade-off discussions with product management or customer/development team to ensure product extension - Conferring priority level to product backlogs by business values, effort, with account of their dependency on cooperation of different departments- Providing inputs for application designs and data models to deliver user-friendly product solutions.

Perm, Russia

- Setting product goals and applying appropriate metrics to the corporate website- Working with product owners, product managers, designers, customers, and other stakeholders in search for areas that allow to solve user and system problems- Creating product backlog items to capture user needs and guiding implementation teams through sets of criteria to resolve them- Partnering with internal and external team members to understand their digital tracking needs- Monitoring site traffic and investigating anomalies- Standardizing site analytics data collection across multiple web properties- Partnering with Business Solutions to develop technical requirements to create and maintain a product- Developing, maintaining, and presenting reports about the website performance and campaign impact- Tracking advertising campaigns and measuring their impact with high precision, including basic site tagging- Set up a process for applying hotfixes to the website

Perm, Russia

- Preparing metrics system for product - Collecting data from external and internal sources - Preparing and presenting data reports - Data analysis (SQL, Python, Google Analytics) - Dashboards with data visualization (Google Data Studio) - Participating in insights and analytics development

Perm, Russia

- Partnering with internal and external team members to understand their digital tracking needs- Partnering with Business Solutions to develop technical requirements for developing and maintaining a product- Developing, maintaining, and presenting reports on website health and performance and campaign impact- Monitoring site traffic and investigating anomalies- Setting up site analytics data collection across multiple web properties- Tracking advertising campaigns for measuring their impact, including basic site tagging

Bachelor'S Degree, Development, Support And Security Of Information Systems

Bachelor'S Degree, Mathematics And Computer Science

Operational Logistics