Evgeniy Kuznetsov Email & Phone Number

Moscow, Ru

Moscow, Moscow City, Russia

- Shopper Customer Marketing including KA activation, SF activation, BTL&POSM leading- E-Commerce full P&L management- Digital Communication channel centricity- Customer Care Center development including telesales- Traditional trade channel development

Moscow, Moscow City, Russia

Responsible for the establishing a continuous business improvement culture within Russia & CIS J&J Vision business to monitor and to improve critical customer facing processes, enhancing internal solutions and processes in partnership with global, regional and local functions, supporting a growing business by initiating, implementing and supporting key strategic initiatives and projects cross functionally (liaising with supply chain, commercial and marketing organizations)Key areas and responsibilities:- Strategic and key business projects: Initiate, deliver and support various key projects focused on market development for Russia and CIS, e.g. digital platform related enhancements, new products and services integration, strategic logistics projects in connection to B2B2C, VMI, ERPs, etc.- Continuous customer facing market improvement: Set up objectives and continuous assessment of value propositions to customers, assess evolution of customer needs, develop internal processes to track and develop customer facing business improvements, establish organizational KPIs to monitor business process efficiency.- Internal process improvement: Investigate, propose and deliver internal process improvements within finance, planning and admin areas, establishing cross functional Center of Excellence. The role leads cross functional teams to drive and facilitate execution as well as to develop SOPs and KPIs monitoring tools.- As a Sales Director CIS empower, inspire, and continually develop teams and channel partners, continues to gain market share and Net Revenue in all CIS markets. Full P&L responsibilities. Executive-level communication combined with experience building customer and partner relationships

Moscow, Russian Federation

Full ownership for the development and delivery of the Eurasian E-commerce channel focusing work strongly on internal awareness and capability whilst engaging and delivering with key external partners:• Ensure a BIC activation across the E-Commerce Universe (including but not limited to: Online Account Standards, Promotional strategy, online shopper engagement strategy and pricing)• Lead the day to day account management and activation of Sanofi’s Consumer Healthcare portfolio within online retailers• Develop and lead the marketplace strategy• Growth plans for the E-commerce channel along with developing digital plans for existing domestic customers. • Ensure company online product presence is maintained and updated so as to maximize consumer engagement• Develop and deliver customer joint business plans• Delivering valuable category and market insights to strengthen company presence• Providing accurate sales reporting and forecasting • Work in conjunction with Cross Border e-Commerce, Brand Marketing, Digital Marketing and media agency partners to ensure a strong ROI across the platform• Driving Eurasian markets of the E-Commerce channel and retailers within the region

Moscow, Russian Federation

• To develop long-term TM strategy based on Brands strategies, Sales development priorities and both external and internal data and research• To create annual TM action plan on the grounds of developed strategic intent providing continuous evolution for 3 core TM directions• To develop further the direction of Distribution Pipeline Management influencing on all its branches from national distributors to final consumer by financially effective means• To launch & develop the direction of Channel Marketing for the organization based on Channel Strategy and research data providing sales team with efficient sales tools• To initiate, develop and negotiate implementation of Tailor Made or Category Management full stage projects for TOP KA`s building platform for further win-win cooperation with Russian leading retailers• To establish and continuously upgrade fact based decision making platform via initiating various external and internal researches, data collection and relevant analysis• To control timeframe – budget during implementation of annual action plan as well as to provide requested support to the subordinates• To prove comprehensive analysis of sales/financials results generated by the activities• To build Customer focused excellence centre within the organization representing Russian market in international Trade Marketing CHC• To develop and distribute Customer focused best practices across the market• To lead, train & coach TM team including of ongoing coaching and counseling

Moscow, Russian Federation

• Leading development of the Trade Marketing Strategy to achieve defined business objectives across all product categories.• Owning responsibility for the development, execution, and performance of all programs designed to increase presence and ultimate take-away.• Responsible for management and monitoring of Trade Marketing and Sales Investments and initiatives execution.• Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance.• Establishing channel strategies and implementing the associated plans.• Development of a trade promotional plan with key customers and channels.• Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives• Working closely with key customers to provide category and shopper insights to drive performance.• Leading efforts to leverage the Global Brand Positioning and solidify the company’s superiority through our customers• Providing seasoned leadership in the translation and execution of the Marketing strategy into impact programs.• Putting in place, monitor and improve processes to link all Marketing activities with the activities of the Sales team. • Actively participating to specific dedicated training's to Sales Force.• Responsible for Trade Marketing / Category Management process & solutions with external & internal customers to grow the categories.• Develop, implement & evaluate category plans to meet profit objectives.• Manage and evaluate trade promotion levels to achieve maximum returns.Managing, Motivation and Control of Team Work (Managers & Specialists)

Moscow, Russian Federation

• Developing and implement Sales and Trade Marketing Strategies • Planning and budget management (trade marketing and KA departments. promo packs & special offers)• Prepare & execute effective 4P strategies based on the company’s global success models• Analyze global trends, focusing on micro economic issues within specific global geographies to determine most effective Trade Marketing trends • Collaborate with marketing, national accounts, sales and merchandising teams to ensure 4P execution is effective• Development, motivation and control of the executives• Create and implement different kind of BTL promo for all channels for Russia and CIS• Create and organized different BTL and Special projects on top (METRO EXPO, Sales Conferences, etc) • Developing and implement special tools (CATMAN, MUST LIST, ASSORTMENT SCORE CARD etc)

Moscow, Russian Federation

• Work with key retail chains (MGB, X5, Lenta, AS Watson, Local KA)• Performance of the plan of sales on key clients • Negotiating on strategy of trading conditions, preparation of the contract documentation • Regular updating assortment for each format of shops of each client• Informing clients of new products, monitoring and analyses of the share on shelf• Interaction with marketing, preparation of the budget, analysis of efficiency of the lead actions • Instigated and lead special projects (CATMAN in ADW, FT)

Moscow, Russian Federation

• Work with key retail chains in Russia (X5, MGB, Auchan, Spar, 7C, AS Watson, Local KA)• Negotiating on strategy of trading conditions, preparation of the contract documentation • Regular updating assortment for each format of shops of each client• Informing clients of new products, monitoring and analyses of the share on shelf• Development of a plan of measures for each client according to contract conditions • Interaction with marketing, preparation of the budget, analysis of efficiency of the lead actions • Control of debts • Development, motivation and control of the sales team• Development of special projects (CATMAN project in 3 category)

Moscow, Russian Federation

Head of sales department (Moscow, M.A.) - Division 58 of the employees of ensuring sale in all trade channels.Deputy of project manager. In submission 12 Regional representatives on the basis of regional representations on all Russia and Republic Byelorussia.Open markets Supervisor. In submission 7 representatives, on work with Open Markets and wholesale companies of Moscow and Area.

Moscow, Russian Federation

Sales Supervisor - In submission 10 SR’s on work with retail of. Moscow.Territory sales manager - In submission 4 supervisors and 28 SR’s on work with 1/2 of Moscow retail.

Moscow, Russian Federation

Moscow, Russian Federation

Warehouse Coordinator, Merchandaiser, Van-selling Sales Representative, KAE,

Phd, Psychology

Mba, Strategic Managment

High, Teacher