Channel MarketingDevelopment of strategy and plans of channel develop (distribution, price strategy, promotion, merchandising)Development and provide promotion activation Analysis of promotion affectivityDevelopment standards of merchandising Analysis of consumer BudgetPlanning of operation budgetPlanning of investment budgetBusiness planningDevelopment and adjustment of the 18-monthly consolidated plan of Sales and Marketing activation. Revision of plan one time in two months. Management of P&L in on-trade channel

Development of brand in HoReCa channel;Development of partners relationships and loyalty with key partners of VIP HoReCa;Found new clients, to provide trade marketing strategy Creating contracts and control of themGeneration of new idea and projectsControl and analysis of sales in HoReCa. Providing strategy to increase salesDevelopment and lead of activity in HoReCa (different level – from small promotion activity to big concert with famous world Star) Planning and control of year budgetI provide a new system of work with HoReCa. We shared all HoReCa clients on 2 part: VIP(for development of brand image and increase loyalty of trendsetters) and SALES(for increase of sales). I developed list of VIP HoReCa for optimal coverage in Ukraine. We signed contracts with all clients at List. Starting From 2010 year, Nemiroff is leader at sales in HoReCa in Ukraine. Nemiroff coverage all best and famous HoReCa clients. I provide new standards of contracts, which make work of Nemiroff in HoReCa more comfortable. More than 300 events was provide

Development and lead of national promotion activation Year budget planning. Control of budgetDevelop and lead local promotion activities (creating idea and mechanics, budget planning, work with agency, creating reports of project, analysis of resultDevelop and providing communication strategyWork with ATL, BTL agencyPlanning of year budget CSD(national promotion, sponsorship)Analysis of CSD sales (by channel, by Ukraine total) Smarts results:National promotions +25% increase of CSD salesLocal promotions +40% increase of CSD salesResults of some local promotions was + 400% of CSD sales. It was add to Coca-Cola World Best Practice. Developed and provide effective system of POS materials.

Development and lead of local promotion activation Work with key clients FC and IC channel Sponsorship program Work with promotion agency Budget planning Analysis of efficiency of promotion

Development BTL projects Search and development relationships with new partnersBudget development and controlWork with contractsCoordination of work team in all regionsWork with suppliers (search, control, production of POSM)Lead through of trainings for regional team (promoters and supervisors) Analysis of activations resultsDrafting of final marketing reports