Brand Development & Refinement:- Craft and evolve brand strategies that enhance identity and market positioning.- Drive integrated marketing and go-to-market strategies, leveraging cutting-edge CRM technologies and proprietary sales processes.- Design comprehensive marketing distribution plans, guidelines, and align budget allocations for optimal results.Campaign Development & Creative Management:- Lead the coordination of digital and social campaigns, encompassing copywriting, presentation decks, cadence calendars, and brand bibles.- Oversee editorial calendars and marketing schedules across diverse distribution channels.- Develop and manage multi-channel campaigns and content creation, ensuring alignment across social, digital, and traditional platforms.- Execute high-impact events for brand awareness, customer acquisition, and product showcases, including brand and product launches, collaborations, pop-up events, and trade show activations.Partnership & Talent Management:- Manage and coordinate influencer and celebrity talent, with a focus on data-driven insights and performance analysis.- Strategize and execute influencer marketing campaigns, from talent sourcing and development to deliverable negotiations and relationship management.- Ideate and secure strategic partnerships and sponsorships, leveraging strong multi-industry relationships to create unique engagement opportunities.Technology & Data-Driven Strategy:- Optimizing operations through automation and streamlined workflows, leveraging advanced tools and technologies to enhance efficiency and scalability.- Integrate various online platforms and API tools to streamline marketing processes and measure key performance indicators (KPIs).- Monitor and analyze marketing KPIs, utilizing data insights to drive revenue growth and achieve business objectives.- Provide strategic advisory for tech stack development and CRM/SAAS software solutions to optimize marketing performance.

- Launch Branding, Go-to-Market Strategy & Messaging (Digital/OOH) - Event Strategy, Logistics, Management & Execution- Sponsorship/Partnership Acquisition & Relationship Management - Website Messaging & Development - Merchandise Design & DevelopmentCrypto Connect is a nonprofit, decentralized organization dedicated to sponsoring educational and networking opportunities for the cryptocurrency industry.

Outcomes:- Assisted in generating $988K in revenue growth within 6 months.- Hold the record for the largest NFT ever minted and sold on Bitcoin, valued at $550K.- Built and scaled a full marketing and operations department from the ground up.Brand Development & Marketing:- Launched branding, go-to-market strategies, and messaging across digital, social, and out-of-home (OOH) channels.- Directed event strategy, logistics, and execution.- Developed influencer strategies and press releases that drove significant brand visibility.- Provided creative direction and production of marketing assets across digital, social, and OOH platforms.- Led the strategy and creative direction for proposals targeting clients, partners, talent, and investors.- Assisted founding team members with investment preparation and messaging.Partnership & Talent Acquisition/Management:- Developed and managed strategic partnerships and key relationships.- Executed go-to-market strategies and NFT campaigns for artists, athletes, celebrities, and musicians.- Directed NFT art creative processes and facilitated artist sourcing and matchmaking.- Drove user acquisition through strategic partnerships and collaboration strategies.Tech Stack Development:- Oversaw frontend website development using WordPress and backend platform development built on Liquid Bitcoin in partnership with Blockstream.- Managed frontend updates, site feedback through bug testing, QA, and cross-browser testing.- Facilitated future API integrations through partnership coordination.- Developed and refined product roadmaps and platform features.Workflow & Process Creation:- Designed customer acquisition and service workflows to streamline operations.- Developed internal team communication processes and task management systems.- Established and refined organizational charts to support operational growth and efficiency.

As featured in Forbes.- Brand Development & Market Establishment- Creation of Website & CBD Specific Payment Gateway Integration- Integrated On & Offline Go-to-Market Strategy- Press Release Creation + Outreach & Placements- Creation of Sales & Customer Acquisition Funnels via the Collaboration of InStore/Online Technology & CRM Tools- Event Partnership & Sponsorship Program to Create Awareness Driving InStore/Online Traffic

- Administered the Effective Implementation of Affiliate/Digital Marketing Plans to Ensure the Positioning of Products in the Traditional & CBD Specific Beauty Market- Establish Sales Distribution Opportunities & Partnership Methods for Future Business Development- Support & Guide Go-to-Market Strategies & Influencer Initiatives - Evaluate & Refine Sales & Marketing Plans for Affiliates/Partnerships/Sales Distribution Placements- Guide Processes & Recommend Changes in Workflow to Improve Business Efficiency & Team Communication- Develop & Maintain Effective Communication with Both Internal & External Agencies

- Tech Stack Build Out with various API Integrations- UX/UI Development - Product Roadmap via User Stories & Feature Development - Site Bug, Cross Browser & Cross-Device Testing - Revenue Modeling & Budget Management *Connecting the Creators to the Planners. One Source of Truth Technology uniting Marketing Strategy with Social Media - Plan, Manage, & Schedule*HELLO TUNNEL is a dynamic online platform designed to simplify workflow and curation for social media, content creation, and influencer marketing initiatives. The HELLO TUNNEL platform exemplifies via automation a tried & tested cross-team workflow, creation & curation process for agencies & brands.

- Creation & Implementation of Socially Responsible Angle as a Long Term Branding Initiative- Production of Fashion, Beauty, & Culture Articles- Sourcing of Spotlighted Designers, & Brands - Content Creation for Various Division Topics- Recruiting & Vetting of Creative Contributors for Various Divisions- Assistance in Creative Direction; “What’s in Your Bag?”, “Beauty and the Beat” and 2nd Annual Beauty Ambassador Issues

BRAND & BUSINESS DEVELOPMENT- Establishing New Business & Stabilizing Current Relationships by Serving as a Liaison for Clients/Brands- Evaluation & Production of Brand Repositioning Initiatives, Social Media Campaigns & Tracking Management Systems- Replacing Failed Traditional Advertising Initiatives with Integrated On & Offline Marketing Campaigns- Creation of Sales Proposals, Pitch Packages, Competitive Analysis’ & Investor Proposals- Production of Retail & Experiential Event Pop-up Full Store & Trunk Show Concepts complimented by Innovative In-Store EventsPR & EVENT PLANNING- Creative Direction & Event Production Working With Budgets Upwards of $150k+- Event Production - Site Selection/Contract Negotiation, Proposal Planning, Transportation Arrangements, Production of Meeting Materials, Registration/Database Management, & On-Site Management- Establishing Cross-Promotions Attaining Further Media Exposure, Increased Brand Awareness & Consumer Traffic. - Management of Key Accounts & Production of Monthly Updates for Management- Solicited & Secured Donations, Partnerships & Sponsorship Dollars from Various Hospitality, Travel, Fashion and Beauty Brands.- Product Placement in Various Media Outlets (Ok! | Z!Nk | Stylefox.co | Alley Wire | Style Confidential | Livid | Ouch | Taste the Style | Accessories Magazine | Conscious Magazine)MANAGEMENT & TRAINING- Led Training Seminars for B2B & B2C Sales/Marketing Teams. - Relationship Building & Management with Various Merchandise Vendors to Source Hard to Find Design Items- Creation of Social Media Training Programs & Advising Implementation VISUALS & STYLING- Build Out of 50+ Experiential Events, Showrooms, Tradeshows & Pop-up Shops.- Visual Merchandising for Various Designers, and Media (Karl Lagerfeld, Ferragamo, Gucci, GQ, Park and Bond)- Celebrity Styling Initiatives, Usher, Malik Yoba, Christina Milian, Daddy Yankee, Constantine Moralis

- Established New Sales Relationships via Cold Calling, Account Visits, Tradeshow Attendance & Showroom Appointments- Increased East Coast and Nationwide Distribution via Boutique & Major Retail Outlets– Coordinated In-Store and Large-Scale Events To Promote Brand Exposure- Accurately & Efficiently Processed Sales Orders, Customizing of Merchandise Mixes- Reduced Charge Backs While Improving Overall Sell Thru- Inventory & Sample Management- Produced Styling Initiatives for Celebrity Clients & Featured Magazine Placement

- Represented Luxury Brands, Helping Coordinate High Profile Events- Brand Liaison & VIP Host for Multiple High Profile Events & Activation- Interfaced with Event Management to Identify Vision, Set Priorities, & Balance Competing PR Needs- Ensured Events Remained Focused on Goals & Effective Brand Exposure.- Managed Staff & Promotional Resources to Reduce Operational Costs & Ensure Full Compliance with Project Budgets- Successfully Developed On-the-Spot Contingency Plans During Adverse Weather Conditions- Earned Recognition From Superiors for Excellence Overall Performance & Customer Service