Paraskevi Karmou Email & Phone Number

Cranwell, England, United Kingdom

Newark-On-Trent, England, United Kingdom

Took a break to enjoy the birth of my son and spend quality time with my family.

Derby, United Kingdom

Manage and develop a team of two: Communications & Marketing Executive, and Communications & Policy Officer. Lead and develop the marketing strategy of BOHS across the range of its products and services in partnership with the Qualifications, Membership and Events teams. Lead and develop the communications strategy of BOHS, which includes the organisation’s awareness campaign ‘Breathe Freely’. Work alongside the CEO and the Policy & Technical Committee for the development and management of the organisation’s policy work. Manage BOHS’ key stakeholder relationships, including member volunteers, partners, and industry stakeholders. Monitor and report on the effectiveness of communications and marketing activity for the implementation of continuous improvement. Manage the communications and marketing budget, delivering to financial targets including sponsorship generation.Work with the Senior Management Team to improve BOHS’ on-going use of marketing automation and technology.

London, United Kingdom

Managed a team of three: PR & Marketing Executive UK, PR & Marketing Assistant UK, and Online Marketing Coordinator UK Implemented regional strategy for the UK, focusing on Meetings & Events, Leisure, and Food & Beverage elements of PPHE Hotel GroupDeveloped, prepared and implemented marketing strategy and activity calendar for the UK regionDeveloped and managed key partnerships to promote the brand in the UK region Worked closely with PR EMEA team for the PR & Marketing launch of new hotels and refurbishment projects in UK region (Nottingham, London)Managed critical paths for new hotel and restaurant & bar openings and refurbishment projects Responsible for agency selection, price and contract negotiations, budget management and project management Developed a wide range of innovative hotel messages and differentiators, and determined appropriate communication vehicles Worked closely with Sales & Revenue teams to ensure all necessary marketing initiatives are in line with the sales and revenue strategies and objectivesWorked with Senior PR Manager EMEA to develop and maintain key media relations in UK region Worked in conjunction with PR & Marketing Manager EMEA Restaurants & Bars on ongoing marketing support, new projects, and restaurant & bar openingsDeveloped strong e-marketing initiatives with E-Commerce team to increase awareness and generate revenue for the UK region Analysed ROI of promotional initiatives and allocated resources accordingly Worked closely with company’s Corporate Marketing team to ensure all messaging and initiatives are in line with the brand’s strategy and standards Ensured optimum brand consistency and compliance across all hotel communications and branded toolsProduced all required branded promotional materials, offline and online, for all target markets Liaised with and managed main suppliers: printing agencies, media buying, PR agencies and photographers

London, United Kingdom

Marketing Planning & Budget Management: Preparation, management and implementation of local marketing plan & budget for each hotel & spa.Advertising: Booking and placement of adverts in the local press and measurement of ROI – hotel, spa, events & restaurant advertising. Search Engine Marketing: Management of SEO, web design & copy-writing agencies to develop website to increase search engine visibility, website visits and ultimately online bookings. Also, maintenance and update of group websites via CMS. Social Media Marketing: Planning and execution of group social media plan creating a social media calendar & leading a group of hotel-based social media assistants, to increase customer engagement, link building & website traffic. Facebook, Twitter, Google Plus, LinkedIn, Pinterest & blogs. Online Reputation Management: Use of online reputation system to monitor online reviews and ensure they are responded to on a timely manner. Branding: Rebranding of group loyalty programme, Sarova Select – creative agency briefing, logo design, dedicated marketing collateral & stationery, online portal & email.CRM & Email Marketing: Management of CRM agency for the production of B2B & B2C email campaigns.Sales Support: Production of supporting materials for the sales team – M&E brochure, sales collateral, corporate presentations, corporate eshots etc. F&B Support: Production of supporting materials for F&B outlets – restaurant menus and covers, bar menus, table talkers, promotional flyers/posrers. Design & Printing: Management of design & printing agencies for the production of marketing collateral in time & on budgetReporting: Creation of advertising and marketing reports. Presentation of marketing results & projects during business review meetings. Photography: Planning and execution of professional photoshoots across hotel & spa properties. 3rd Party Websites: Maintenance and update of 3rd party websites – OTAs, wedding, M&E.

London, United Kingdom

Sandals Resorts are part of Unique Vacations Ltd., a group of luxurious all-inclusive resorts in the Caribbean. The company comprises of three brands: Sandals Luxury Included® Resorts for couples only; Beaches Luxury Included® Resorts for families; and Grand Pineapple all-inclusive resorts for everyone. As Consumer Marketing Manager I was responsible for the implementation of the group’s advertising strategy in the UK to promote all three brands in the national press, TV and radio. In addition to my previous role’s duties I focused on the: Implementation of Sandals, Beaches and Grand Pineapple’s advertising strategy in the UK.Liaison with advertising agency, design agency and press to produce and deliver the advertising in time and on brand. Research and evaluation of new advertising opportunities.

London, United Kingdom

Promotion of Unique Vacations Ltd. brands to the UK market – Sandals, Beaches, Grand Pineapple Beach Resorts – through online and offline, B2B and B2C marketing initiatives. Implementation of joint marketing plan with Virgin Holidays and Thomas Cook – brochure production, online portal management, joint offline and online advertising. Management of smaller OTAs to implement agreed marketing initiatives in time and within brand guidelines. Delivery of Sandals loyalty marketing plan in the UK – maintenance of members’ portal, production of marketing collateral etc. Initiation and implementation of Sandals and Beaches social media plan in the UK.Contribution to the production of annual marketing plan.Liaison with advertising and design agencies for the production and delivery of adverts to local and national press in time and within brand guidelines. Management of design and printing agencies for the production of marketing collateral in time, on budget and within brand guidelines.

London, United Kingdom

Assistance to the marketing department in the implementation of Sandals, Beaches and Grand Pineapple Beach Resorts marketing strategy in the UK.Monitoring and reporting on the representation of the three brands on 3rd party website, to ensure that information was correct and brand guidelines were met.Update and maintenance of group websites via CMS.Assistance in the production of trade and consumer marketing collateral – flyers, posters, brochures, eshots, POS.Production of copy and proof-reading of marketing collateral – flyers, posters, brochures, emails, newsletters etc. Administrative support to the marketing department. Liaison with fulfilment agency to monitor marketing stock levels.

Loutraki, Greece

Secretarial support to Marketing Director.Assistance to the day-to-day operation of the marketing department.Maintenance and update of the casino’s client database.Contribution to the planning and implementation of high-calibre customer events.

Athens, Greece

Compilation of company’s internal newsletter and annual Corporate Social Responsibility report.Contribution to the development and implementation of training programmes.Evaluation and screening of incoming CVs.

Master'S, Public Relations, 65.7/100

Modules: Public Relations Principles; Public Relations Programmes; Public Relations Writing; Marketing Communications; Research Principles.

Bachelor, Marketing And Communication, 7.97/10

Activities and Societies: Dancing lessons, drama society, photography group. Modules: Marketing; Marketing Research; Human Resources.