The most memorable brands have something in common - they convey deep meaning in a simple visual. Think about Apple, Nike, Coca Cola, Amazon - they are immediately recognizable and tell you exactly what the brand is all about.My goal is to design impactful brands and collateral that convey that deeper meaning for an organization. I bring together my experience in the print industry and agency world into Evoke Design - a design and branding firm I’ve run for two decades. Evoke Design services include logo design/branding, brochures and collateral materials, print advertisements, websites and my newest offering, Evoke Reactions.Evoke Reactions are custom-designed pieces that are intended to “evoke” a reaction. They are the ultimate door-opener because they are just so unique and memorable. The best way to think about the difference between Evoke Reactions and traditional collateral or swag is this analogy.I love roller coasters and amusement parks. But if you have visited Disney, there is a clear difference from other parks.Disney thinks through the entire ride so you start to experience it from the moment you set foot in the queue until you disembark at the end. Every moment is a part of it. That is how I design Evoke Reactions - from the packaging to the call to action - everything is purposeful and intentional making them unforgettable.My other passion is as a children’s book author and illustrator. I’ve written six books that explore life changes, imaginative adventures, and silly questions kids ask. The books are fun because fun is what kids love!If I can support your company’s brand or you are ready for unique, creative experience, please reach out to me: matthew@evokedesign.net