Ewan Ashford Email & Phone Number

Hybrid

Edinburgh, Scotland, United Kingdom

Edinburgh

Managed all direct and intermediary marketing activity. Internal and corporate communications, including AGM, Annual Report, etc. Engagement communications (Member magazine) and point of sale. Advertising, incl digital (Google Ads, Facebook), TV and Radio (micro-regions) SEO. Key person responsibilities for digital accounts service (SaaS).

Edinburgh, United Kingdom

Created in-house copywriting function for the corporate communications division. Defined the team proposition, pitched and won key projects, including:- Strategic report content for the company annual reports, writing content for Chairman, CEO, strategic narrative and other proposition sections (approx. 40 pages of content annually).- Promoting consistent tone of voice, producing style guides, wiki content on the company intranet and delivering training sessions and materials.Expanded my team’s role beyond content production, taking on the role of Content Lead and Manager, to develop content strategy and digital governance: - Took on the Content Manager role for site redesigns (agile workflow using Jira and Fogbugz) of the corporate website, evolving it from a brochureware site to a news-focused shopfront.- Defined the content strategy and established robust governance for approvals, procuring third party workflow software to manage all website change requests.- Created and managed a SharePoint wiki site (self-trained) to house all governance and process docs, including training material, FAQs and help content.- Created and managed several SharePoint intranets.

Edinburgh, United Kingdom

Marketing consultancy to senior management and project teams. Diverse projects included proposition development for investment funds, digital share dealing, savings accounts, and travel money.- Defined the scope, objectives, customer journeys and produced content for a digital platform offering share dealing services.- Developed customer service communications suite (over 500 items) for new products (gold buying and personal investments) to align with the Tesco Bank brand and tone of voice.- Collaborated and consulted on multi-agency projects (third party service providers, digital agencies, creative agencies) to agree product propositions, syndicating progress and development with senior Tesco Bank people, e.g., executive team, brand, risk and digital.- Developed tactical marketing plans to meet acquisition and retention targets for existing products.

Multiple roles in customer and intermediary marketing.- Developed product propositions, campaigns, and audience journeys for intermediary and customer audiences.- Project managed large-scale marketing change programmes.- People management (contractors and virtual teams).- Engaged and managed external media and creative agencies to produce compelling campaigns.

Stirling, Scotland

Copywriter and commissioning editor of product newsletters for pensions, investments and savings.Creation and delivery of news and product editorial across corporate and marketing websites for Scottish Amicable and Prudential.

Bachelor Of Arts - Ba, Marketing/Marketing Management, General, 2Nd Class Honours

Advanced, Retail and Strategic Marketing Management.

Hnd, Communications And Journalism, Pass

Journalism, Copywriting, news editing, PR, video and AV production,