Ewan Morgan Email & Phone Number

Greater New York City Area

Annapolis, Md

• Authored a revolutionary plan for Diageo’s Whisk(e)y Ambassadors which has become their corporate “Best Practice” in Ambassador programs. Key highlights from the plan included:o Career path and planning to enhance recruitment and retention capabilitieso Shift focus for staff to fewer accounts with deeper relationships, streamlined reporting structure more key account and influencer led strategyo Created structure for Master of Whisky title including writing and delivering brand… Show more • Authored a revolutionary plan for Diageo’s Whisk(e)y Ambassadors which has become their corporate “Best Practice” in Ambassador programs. Key highlights from the plan included:o Career path and planning to enhance recruitment and retention capabilitieso Shift focus for staff to fewer accounts with deeper relationships, streamlined reporting structure more key account and influencer led strategyo Created structure for Master of Whisky title including writing and delivering brand history/heritage testing and sitting industry standard exams.• Recruited multiple highly respected industry influencers to expand the capabilities of my team to embody a cross-functional expertise (sales, bartending, entertainment industry, etc) • Experienced public speaker with Global background mentoring to both trade & consumers• Manages a team of 25 Nationally• Budget management, manages and creates a multi-Million dollar program budget.• Sought-after resource on whisky by media for fact checking and interviews. • Invited to talk at key seminars across the United States.• Advanced knowledge of Whisky from production to Global marketing• Liquid consultant to Diageo innovation and Bulleit teams• Launched the Diageo orphan Barrel brand working to develop and promote the liquid Nationally.• Excellent Global on/off and Travel Retail trade knowledge and key influencer contacts.• An excellent industry heritage (3rd generation whisky family)• Extremely media savvy with excellent contacts in TV, Print and Digital • An advanced skillset of planning, designing and managing online brand homes. • Enthusiastic, hardworking and continually motivated to learn new skills and enhance knowledge.• Nominated for ‘Icons of Whisky’ Scotch Ambassador of the Year 2011,2012,2013,2014, 2015• Inducted into the Scotch Whisky industries ‘Keepers of the Quaich’ 2014 Show less

United States

Brand Ambassador for Diageo North America covering their whisky portfolio including Johnnie Walker, Classic Malts, Crown Royal etc. Responsible for volume sales growth, education and trade development on both off and on premise environments.

Online marketing creating and developing online strategies to grow the groups brands online presence.Developing digital strategies to harvest data and create a CRM strategy.Developing new fresh content for multiple websites with competitions, video content, valuable content.Project managing/developing/editing video shoots for web content.Managing a small team to create/design/buld web content.Dealing with 3rd party design/digital/production agencies to create… Show more Online marketing creating and developing online strategies to grow the groups brands online presence.Developing digital strategies to harvest data and create a CRM strategy.Developing new fresh content for multiple websites with competitions, video content, valuable content.Project managing/developing/editing video shoots for web content.Managing a small team to create/design/buld web content.Dealing with 3rd party design/digital/production agencies to create content.Ambassadorial duties involved organising whisky tastings, manning stands at shows both National and Global and liaising with local distributors. Show less

Website management and online sales in a FMCG environment.

Uk, France, Netherlands, Israel,

Traveling and attending University.

Lab work testing barley for yield.Saladin box worker.General maintenance duties.

Bachelor Of Science - Bs, Online Media - Computer Science

Education record