Sam Caggiula Email & Phone Number

Annapolis, Maryland, United States

Lead the development and execution of comprehensive communications programs, including media relations, community engagement, public affairs, and social media. Build and maintain strong relationships, acting as a trusted advisor. Oversee multiple projects, ensuring timely deliverables. Foster a collaborative and inclusive culture that encourages creativity, innovation, and continuous improvement across all divisions. Collaborate with leadership to identify and pursue new business opportunities.

Villanova, Pa

Staffed and ran my own public relations firm. Did PR work for various books, publishers, authors and other companies. Excalibur was honored to work on Medal of Honor: Portraits of Valor (Artisan) for two years, booking media and events for all the living Medal of Honor recipients. The company also helped to launch and promote a new recording studio in Philadelphia, Sine Studios. Excalibur was the public relations firm for the first international Faerie Con in Philadelphia. The company planned, negotiated, and executed radio, street, and print advertising, marketing and publicity for the 3-day event that ran out of two locations - the Pennsylvania Convention Center and the Trocadero. The convention included vendors, music, presentations, costume balls, and movie screenings. Excalibur also promoted a one-man play titled "The Way of the Wiseguy" starring Leo Rossi and based on the famed undercover FBI agent Joe Pistone aka Donnie Brasco in Chicago and Atlantic City. We are currently representing luxury brand client extensively in Philadelphia region including monthly visits to Williams Sonoma, Crate & Barrel, Best Buy, Bloomingdales, Target, and Sur la Table to increase sales, engage with customers, and staff training.• Founded public relations firm and hired part-time staff. • Proposed and executed publicity and marketing plans for publishers, authors, theatrical production, a music recording studio, luxury brands, and an international fantasy and art convention.• Secured national and local media for my clients. Negotiated advertising rates and schedules for radio and newspapers. Coordinated group sales for theater. • Secured and coordinated author events and media in 25 cities for a national book promotion. • Planned and executed advertising, marketing, and publicity campaign for an international convention. • Wrote press materials. Created mailing lists and marketing materials. Conducted media training.

Greater Philadelphia Area

• Managed staff of five while securing major publicity for Casemate and stakeholders including Pen & Sword, Grub Street, O’Brien, Frontline, Big Sky, Wordwell, and Penguin Random House South Africa• Lead executive for all internal and external communications to staff, media, clients, and customers.• Coordinated and collaborated efforts with inhouse and field sales, retail outlets, bookstores, and clients.• Primary liaison to USAA, Air & Space Museum, National Holocaust Museum, and International Spy Museum • Developed compelling narratives so that our engagement was set apart from the standard outreach.• Lead publicist on key communications campaigns in history, policy, lifestyle, fashion, art, décor, technology, business, and current events• Worked daily with established contacts at national and at market level media including producers, editors, reporters, influencers, bloggers, etc. • Set up and/or coordinated events and conferences in US and Canada.• Conducted deskside meetings with media including National Public Radio, WHYY, and The New York Times.• Managed weekly Pub Flash for internal communications and stakeholders, weekly digital newsletters for external communications to clients and customers, all websites, and all department meetings.• Created, assigned, and executed publicity and marketing plans, reported results, and posted to social media.• Created marketing materials and design directed advertisements.• Used Cision, Hoot Suite, Mail Chimp, FileMaker, InDesign, Apple Books, Microsoft Office, WordPress, BookBub, Amazon Vendor Central, Salesforce CRM, etc.• Determined and tracked annual publicity and advertising budget for approval by VP and President.

Greater New York City Area

• Sales manager for lifestyle and relationship digital publisher• Outreach to potential advertisers who produced related products and services in dating, home goods, personal luxury products, cosmetics, fashion, romance, sex, health, food, spirits, print and digital books, and websites • Determined clients KPIs. • Created client specific advertising campaigns• Briefed creative team and fine-tuned campaign and messaging with clients• Monitored campaign execution and reported results. • Supported company’s and clients’ social media campaigns.

Greater New York City Area

• Represented clients including book publishers, authors, and companies that produced games, toys, art, educational products, beverages, and household items.• Created and executed publicity and digital media plans, reported results, and posted to social media.• Secured media interviews, reviews, and events for authors and entrepreneurs in fields as varied as business, toys and games, education, politics, and love and relationships.• Conducted in-person presentations to major media outlets including Working Mother, CBS This Morning, and Parent & Child.• Wrote dynamic press and marketing materials. Created targeted mailing lists in all categories.

New York City Metropolitan Area

• Led staff of four while securing major publicity across all imprints and external communications.• Lead publicist on key books in art, science, business, history, food/spirits, current affairs/pop culture. • Worked daily with established contacts at national and at market level media including producers, editors, reporters, influencers, celebrities, media personalities, and bloggers on proactive and reactive media opportunities. • Set and managed annual publicity and advertising budgets.• Created and executed publicity and digital media plans, reported results, and posted to social media.• Presented titles at sales conferences and wrote and edited publicity and marketing copy for catalogs, Edelweiss, press kits, marketing materials, and advertising.• Set up launch, bookstore, and community events nationally and co-managed conventions and conferences. • Managed consultants and contracted resources.• Ran weekly focus meeting on key titles, major company initiatives and news announcements to ignite sales and breakout potential of selected titles including books and raise awareness within industry and with customers.• Coordinated my efforts with those of sales, production, design, editorial, and Perseus Distribution. • Conducted in-person presentations to major media outlets including “60 Minutes,” New York Review of Books, Harpers, Vanity Fair, Publishers Weekly, School Library Journal, Kirkus, Entertainment Weekly, among others. • Wrote and edited dynamic press and marketing materials. Created targeted mailing lists in all categories.• Prepared executives and authors for media interviews with talking points or media training when needed. • Drafted and edited internal and external communications with and for CEO and CFO as needed.

Washington D.C. Metro Area

• Managed staff of three while securing major publicity for books published by R&L, Taylor Trade, and Down East Books including Ultimate Teen Guides and children's books. .• Categories included politics, history, religion, military history, art & architecture, policy, education, sociology, pop culture, fiction, food & beverage, regional, reference, childrens, crime, self-help, intelligence, crafts, hobbies, home & garden, health, fitness and sexuality. • Created and executed publicity plans, set annual budgets, reported results, and posted to social media.• Presented titles at sales conference and represented at disciplinary and publishing conferences (APSA, AAM, ISA, MLW, ALA, BEA).• Set up launch events and book store events at various venues around the country.• Managed conventions and conferences department for all academic and trade events.• Coordinated my efforts with those of sales, production, marketing, editorial, and finance. • Became primary contact to important authors and handled day-to-day inquiries.• Worked with licenses and publishing partners including the Smithsonian Institution, Freedom House, Council on Foreign Relations, United States Holocaust Memorial Museum, Heritage Foundation, Human Rights Watch, Cato Institute, Hoover Institute, Colonial Williamsburg, and World Bank.• Conducted in-person presentations to major media outlets including Today Show, Early Show, New York Times, Chicago Tribune, Washington Post, Fresh Air, Los Angeles Times, Charlie Rose and Entertainment Weekly, among others. • Wrote and/or edited dynamic press materials. Created targeted mailing lists in all categories.• Worked on food and beverage books including Wine Wars, Extreme Wine, A Year in Food and Beer, No Experience Necessary by Chef Norman Van Aken, and its Big City Food Biographies and Meals Series.

Wrote CITY IN TIME: Washington, DC for Sterling Publishing Company.The book is a photo-essay book with THEN and NOW pictures of the iconic museums, monuments, and hot spots of our nation's capital. The gift book hits the stores in April 2008.

Running Press Book Publishers was purchased by the Perseus Books Group and became part of the company that included Basic Books, Basic Civitas, Counterpoint, Da Capo, Public Affairs, and Westview. In 2005, PBG acquired CDS to add warehousing and distribution services.

Philadelphia, Pa

With duties covering publicity, marketing, and advertising, Sam planned and executed campaigns for approximately 180 titles yearly with an annual expenditure budget of $750,000 and managed a staff. He promoted authors including Pat Croce, Stephen Hawking, Larry Kane, Michael Smerconish, Malachy McCourt, The Palm Restaurants, City Tavern, White Dog Cafe, Cooking School of Aspen, White Barn Inn, James D. Watson, Georges Perrier, Donnie Brasco, Stanley Crouch, John Lithgow, beer and spirits authority Michael Jackson, and Mister Rogers. He worked with brands and licenses including John Deere, Forbes Collection, Barnes Foundation, International Spy Museum, Skinny Bitch, Cigar Aficionado, and Wine Spectator.His publicity work has placed authors on most every major television program including Today, Live with Regis and Kelly, The Early Show, The View, O’Reilly Factor, Oprah, NPR, CNN, Martha Stewart and World News Tonight. Have feature articles, interviews and reviews in Parade, Time, People, Entertainment Weekly, Gourmet, Fortune, Nature, Architectural Digest, Bon Appetit, Sports Illustrated, Playboy, Rolling Stone as well as coverage in most of the top 50 newspapers in the country and military publications.• Publicized key titles, hired and managed staff of in-house and freelance publicists for publisher with sales of approximately $25 million annually.• Created publicity, advertising, and marketing plans. Set and monitored these budgets. Wrote plan details for catalogs, tip sheets, ad copy, and sales pieces. Presented plans at sales conference and trade shows.• Pitched and secured national media in all its forms. Contracted vendors for marketing materials and services. Planned and executed extensive author tours. • Placed, design-directed and wrote print and online advertisements. • Established excellent relationships with outside licensors, brands, authors, chefs, restaurants, book packagers, and other publishers.• Launched Running Press Kids in 2003.

Media, Pa

• Managed publishing and support staff across several departments. • Handled all master agreements, royalties, and correspondence with publishers, agents, and authors. • Selected titles for the Signed First Edition Society. Managed research of all authors and titles. • Proofread or drafted and edited all collateral, promotions, authors’ prefaces, and marketing materials. • Lead contact with all publishers, authors, agents, printers, and media.• Worked on team to set up book sales on TFM.com. • Pitched stories to magazines, newspapers, wire service, and television. Reported results and distributed to key stakeholders and company leaders.• Corresponded with approximately 200 representatives per month of various general interest, celebrity, and specialty magazines and collector newsletters on new collectibles. • Researched and wrote features and news articles on TFM, its museum, licensed brands, retail stores, and all product lines. Drafted releases for revolving museum exhibit. Assisted with monthly newsletters.• Worked at The Franklin Mint retail stores for launches, special events, and assistant manager as needed.• Assisted in the planning and execution of all special events including Antique Automobile Festival, Doll & Teddy Bear Show, The Wellness Community, Marilyn at The Mint, Christmas Parties, U of P Marketing Mania, and all museum receptions. • Assisted/co-wrote speeches and scripts. • Hosted visitors and conducted tours of Franklin Center and the Franklin Mint Museum.• Established team-oriented relationships with all departments including sales, legal, fulfillment, design, facilities, photography, corporate recruiting, and licensing. • Worked with brands and licensors including Harley-Davidson, Disney, Marvel, Texaco, Anheuser-Busch, Royal Doulton, and the estates of John Wayne, Marilyn Monroe, Lucille Ball, and J.R.R. Tolkien.

Ba, English, Summa Cum Laude

Activities and Societies: Phi Kappa Phi Honor Society; Art Editor, The Villanovan; Vice President, Italian Club; Editor, Polis - Literary.

Education record

Activities and Societies: Chairman, Ring & Crest Committee Member, Military Affairs Club Member, West Point Glee Club Member, West Point.

Education record