Erica Huang Email & Phone Number

• Led the first foundational research project on Microsoft’s Advanced Deployment Guides (Wizards) using the Jobs to Be Done framework, insights yield a journey map with users’ pain points, resources, and goals at each phase. • Identified the focused user groups for this project, grouping yield emerging personas and behavioral data • Collaborated with stakeholders to identify and prioritize business goals and to manage expectations, research recommendations guided stakeholders in making business decisions and next steps • Navigated the project through security compliances and adapted to changes in project requirements and resources • Delivered an in-depth discovery document, a key topic deck, and a heuristic evaluation report

• Instituted bi-weekly unmoderated Usertesting usability tests and weekly HotJar analysis• Utilized a mixed-method research approach strategically throughout the product life cycle to identify product opportunities, discover user painpoints, and answer business questions• Translated research findings into actionable business recommendations and presented results in an engaging and creative manner • Spearheaded the Trust project that included a series of in-depth user interviews, surveys, market analysis, and competitive analysis, resulting in a Trust roadmap that consisted of progressive changes in user experience, outreach lifecycle, and social media that improved company reputation, user engagement, and the Net Promoter Score• Identify market trends and evaluated product value in the early stages of 3 products, insights informed stakeholders of user needs, fueled ideation, and refined product specs

• Spearheaded the rolling research program through iterations that included project scope, design, execution, synthesis, and socialization, the program increased research speed and insights• Promoted stakeholder engagement in user research by initiating a research channel and a monthly research share-out series that included over 200 cross-functional partners from the design, product, and engineering• Acted as the research expert and point of contact for the Core Platform team by planning and executing end-to-end research projects across multiple products, research findings contributed to the research roadmap and design implementations• Built the core team's annual research roadmap with partners and stakeholders that included multiple stages of research goals and priorities

• Planned, executed, synthesized, and shared end-to-end user research projects including user interviews, usability tests, and surveys for Boulder product• Collaborated with marketing, product, design, and engineering teams to ensure project partners were engaged throughout the research process• Developed a consistent UX research process that includes a research request form, notes template, research plan template, and presentation template to ensure all research is effectively conducted and documented• Initiated the inclusion of customer experience and accessibility design in business plans and research

California, United States

• Aligned with clients to understand their business goals and research questions, determined the appropriate research methodology and participant profile for each project• Leveraged secondary research findings to support new research findings• Conducted qualitative and evaluative research projects, including user interviews and usability testing, to identify users’ goals, motivations, tasks, and expectations

• Utilized the following research instruments in English, Mandarin, and Cantonese: Woodcock-Johnson ECAD, MEFS, CASEBA, LISn, and EVR• Accessed and observed over 400 research participants across California• Coordinated with over 15 program directors and on-site coordinators for half a year to gather accurateinformation and schedule for data collection purposes• Ensured research protocols were followed and up to federal and local regulations, including detaileddocumentation and data security.