Dasha Petrova Email & Phone Number

Dubai, Ae

ICEO builds software-based, big data-enabled, remote-first companies with a fintech sweet spot.

Estonia

0 to 1 marketing of the crypto educational platform:Community Growth and Management:– Developed and executed the go-to-market strategy for the beta platform launch – Whitelist campaign with 4k applications.– Launched and managed multiple community programs: online events, AMAs, educational projects, a moderator program, etc.– Initiated and managed monthly acquisition and engagement activities (campaigns on quest platforms, Reddit paid ads, KOLs promotion, educational lead magnets) that led to x3 user growth in 2024.– Provided user feedback to the product team and established a Beta Tester program.– User support.Social Media Management:– Discord management and growth to 34k members.– Twitter (X) content strategy, content creation, and growth to 46k followers.– Production of educational key content on Twitter (X) to drive organic growth and brand awareness.– Telegram channel content creation and growth to 19k subscribers.

Received a grant from Layer 1 Blockchain and produced a full season of video & audio interviews with founders from their ecosystem. Total listenership: 35k on Twitter, YouTube, and podcast platforms.

Delaware, United States

Driving community growth and education for DAO creation platform with $11.5M in funding.Highlights:– Launched several community programs (events, partnership programs, NFT membership, etc)– Led the main educational initiative Superdao Bootcamp with 500+ people on the waitlist (https://twitter.com/superdao_co/status/1556729685236760576)– Launched a Discord community and scaled it to 800+ members, grew Telegram community x2– Managed all community-related communications on social media (Twitter, Telegram, LinkedIn) and the newsletter

Cyprus

Online digital skills platform for kids ($10.5M in funding). I led a product team for English-speaking markets. Highlights:– Scaled our product line to 6 products– Set up a content adaptation process– Improved LX and support team operations (customer feedback system and CustDev)– Tested a few ways to reduce CAC and grow AOV

Moscow, Russia

GeekBrains is one of the top 3 edtech platforms in CIS that helps people acquire new tech professions. I was leading the team building educational products for Data Science & Analytics novices and professionals, responsible for the business growth of my division implementing product and operational strategies and new marketing initiatives.– led division's revenue growth with +400% YoY results in June-Nov– launched 6 new online courses– built my team and processes from scratch

Moscow, Russia

As my second stream of work I've led GeekBrains initiative to test and launch the new markets.

While building educational division my responsibilities combined operational and product management, b2c & b2b marketing and sales management along with being a spokesperson for our courses at webinars and promo events. As a team leader I was recruiting, training and mentoring new employees. – My team launched 8 new courses and achieved MU x5 growth for one of them. – We coordinated 4 product updates based on customer feedback analysis with achieved NPS improvement. – We've set up a new process of launching courses 2 times faster and optimized -30% COGS of our division.

Moscow, Russia

I was responsible for the attraction & hiring of young talents – from budget management and strategic planning to overall execution. I hired 50+ trainees to different departments and relaunched 2 graduate recruitment programs. I launched a career SMM project and doubled the number of subscribers. I also took part in EVP creation & launch.

– I was responsible for educational products and employer branding projects. I've executed employer branding & graduate recruitment activities for 10+ top companies with total KPI achievement. – In my second stream of work I developed & launched a new B2C educational product and doubled its revenue in one year.

Moscow, Moscow City, Russia